L’Oréal Professionnel and Leading Brands Shine at the Global Makeup Awards: Highlights from 2023 & 2024, with 2025 Edition Opening Soon

The beauty industry is abuzz with excitement as the Global Makeup Awards continue to celebrate innovation, excellence, and creativity among top brands worldwide. Over the past two years, the awards have highlighted iconic and breakthrough products across makeup, haircare, and body care, with giants like L’Oréal Professionnel, REVOLUTION, KIKO Milano, and St. Moriz earning prestigious wins.

As we look forward to the 2025 Global Makeup Awards, opening for entries this September, it’s the perfect time to review some of the standout winners from 2023 and 2024 and understand why this award remains a critical benchmark for brands and consumers alike.

L’Oréal Professionnel’s Double Win at the 2023 Global Makeup Awards

In 2023, L’Oréal Professionnel made a powerful statement by winning the Gold Award for Best Hair Mask / Masquewith its Metal Detox Anti-deposit Protector Concentrated Hair Oil. This innovative formula protects hair from urban pollutants and metallic deposits while deeply nourishing and revitalizing strands.

Additionally, L’Oréal Professionnel earned a Silver Award for Best Hair Product with the same Metal Detox Anti-deposit Protector Concentrated Hair Oil, showcasing the product’s exceptional performance and the brand’s dedication to cutting-edge haircare technology.

Notable Winners from 2023: REVOLUTION and St. Moriz

Other notable 2023 winners included REVOLUTION, which took home the Gold Award for Best Mascara with its 5D Whip Lift Mascara. Celebrated for its volumizing and lifting effect, this mascara became a favorite for delivering high-impact results at an accessible price point.

St. Moriz won the Gold Award for Best Body Product with its Illuminating Tanning Serum, admired for providing a natural, radiant tan enriched with nourishing ingredients—perfect for consumers seeking effective sunless tanning solutions.

Real Highlights from the 2024 Global Makeup Awards

The 2024 Global Makeup Awards continued to spotlight innovation and quality, with brands like KIKO Milano receiving recognition for their 3D Hydra Lipgloss in the Best Lip Product category. This product was praised for its hydrating formula and vibrant finish, perfect for modern consumers seeking both beauty and skincare benefits.

Additionally, Ruby Hammer earned accolades for her Mascara & Brow Duo, winning the Best Brow Product. The duo’s multifunctionality and performance impressed judges and consumers alike, reinforcing the importance of versatile products in today’s beauty routines.

Why the Global Makeup Awards Are Essential in the Beauty Industry

The Global Makeup Awards have emerged as one of the most respected accolades in the beauty sector. They draw entries from a wide range of brands—from innovative startups to global leaders—and provide invaluable benefits:

• Credibility and Industry Recognition: Judged by experts including makeup artists, editors, and influencers, these awards validate product quality and innovation.

• Global Exposure: Winners gain significant media attention and industry visibility, helping to expand their market reach.

• Consumer Trust: Awards offer consumers a reliable guide in a saturated market, building confidence in product efficacy and safety.

• Growth and Networking: Brands connect with industry leaders, distributors, and potential collaborators, opening doors for expansion.

Winning or being shortlisted in these awards can be a transformative milestone for any beauty brand.

2025 Global Makeup Awards: Entry Opens This September

With the success of past editions, the 2025 Global Makeup Awards are set to open for entries in September 2025. This edition will continue to celebrate innovation across makeup, haircare, skincare, and body care, with a focus on sustainability, inclusivity, and consumer-driven trends.

Brands from all over the world, whether established or emerging, are encouraged to enter to gain valuable industry recognition and showcase their latest product innovations on a global platform.

How to Participate and What to Expect

Entry is open globally and welcomes products from all categories. Submissions require product samples, detailed descriptions, ingredient transparency, and proof of availability on the market. Entries are judged based on innovation, performance, packaging, ingredient safety, and market impact.

Participating in the Global Makeup Awards offers brands a unique opportunity to enhance their profile, reach new customers, and connect with influential industry stakeholders.

The Bigger Picture: Advancing the Beauty Industry Through Awards

Awards like the Global Makeup Awards do more than highlight individual products—they encourage the entire industry to innovate, improve sustainability, and uphold high standards for quality and safety. Recognizing leaders like L’Oréal Professionnel, REVOLUTION, KIKO Milano, and St. Moriz inspires the beauty community to continually raise the bar.

Conclusion

The Global Makeup Awards of 2023 and 2024 showcased outstanding products like L’Oréal Professionnel’s Metal Detox Anti-deposit Protector Concentrated Hair Oil, REVOLUTION’s 5D Whip Lift Mascara, St. Moriz’s Illuminating Tanning Serum, and KIKO Milano’s 3D Hydra Lipgloss. These brands demonstrate the diverse innovation driving the beauty industry today.

With the 2025 Global Makeup Awards opening in September, the opportunity for brands to gain this coveted recognition is just around the corner. Whether you’re a startup or a global powerhouse, entering these awards is a strategic move to build credibility, visibility, and consumer trust.