Welcome to the Global Makeup Awards 2025

Recognising the Very Best in Beauty

Now in its 7th year, the Global Makeup Awards is one of the most trusted and influential beauty awards in the industry. With over 700 brands entering each year and categories covering makeup, skincare, haircare, wellness, beauty tech and male grooming, it has become a benchmark for innovation and excellence across the UK, USA, Scandinavia, and globally.

Why Enter the Global Makeup Awards?

• High-profile industry recognition

• A winners badge to promote your win across packaging, social media, and PR

• A personalised certificate for your brand

• A valuable backlink on our official website – perfect for boosting SEO and visibility

• Media exposure across our digital channels and growing global reach

From cult indie favourites to some of the world’s biggest names, the Global Makeup Awards is proud to celebrate brands making an impact — whether through pioneering ingredients, standout design, or outstanding results. Past winners include L’Oréal, MUA, REVOLUTION, Missguided Beauty, Elle Parfums, and FOREO, as well as exciting new challengers shaping the future of beauty.

Important Note for 2025

This year, we are focusing on giving even more digital value to our winners. While the print magazine is no longer part of the prize package, all winners will receive enhanced exposure through our online channels, official backlinks, and digital coverage that helps drive real brand visibility. Our priority is to deliver long-term value and brand prestige through modern, accessible recognition.

If you’re ready to enter a respected global beauty award and want to stand out in a competitive marketplace, we’d love to see your entries this year.