Every year we begin to notice certain patterns long before they appear on retail shelves. One of the unexpected joys of running the Global Makeup Awards, the Global Green Beauty Awards and the Universal Beauty Awards is that we often get to test products months before the wider public even hears about them. Because of this, the ingredients that shaped our judging tables in recent seasons are often the same ingredients that later shape the beauty year ahead. With beauty awards

A closer look at award-winning skincare from the Universal Beauty Awards 2026 Alongside brands that achieved multiple awards across a full routine, several individual skincare products also stood out in the Universal Beauty Awards 2026 for their formulation, ingredients and clarity of purpose. Among them were winners from Sagrada BioSkincare, Reluminate Beauty and Sand & Sky, each taking a slightly different approach to skincare. Sagrada BioSkincare Sagrada BioSkincare is a n

With judging complete for the Universal Beauty Awards 2026 which was announced on 1st February, , looking back across the process shows that Gold-winning decisions were rarely about novelty. Instead, judges consistently responded to products that were clear in purpose, performed reliably and felt relevant to real routines. Across categories, a few recurring considerations came up again and again during discussion. In make-up, products that delivered dependable results without

Best Supplements 2026: Trends and Winners from the Universal Beauty Awards The supplements categories in the Universal Beauty Awards 2026 revealed some of the most interesting shifts we have seen in beauty and wellness in recent years. What was once a smaller segment of the awards has become one of the fastest growing and most competitive, reflecting how closely beauty, health, and lifestyle are now connected. As organisers, one of the things we find most fascinating about ju

With the Universal Beauty Awards 2026 now announced, several products stood out during judging for doing exactly what they promised and doing it well. Across categories, judges consistently responded to clarity, performance and products that felt genuinely usable rather than overcomplicated. Here are some of the entries that left a strong impression with the judging panel. Skincare Nu Skin’s ageLOC Tru Face Line Corrector was noted for its targeted approach to anti-ageing. J

What the Global Green Beauty Awards Look for When Judging Entries As the green beauty industry continues to grow, clarity around how products are judged has never been more important. At the Global Green Beauty Awards, the judging process is designed to be transparent, balanced and grounded in how products perform in the real world. With entries for the 2026 awards opening on 1 May, it is helpful for brands to understand exactly how entries are assessed. Across all product ca

The beauty industry is evolving rapidly, and sustainability has become more than a trend—it’s now a core expectation. Across every...

The Global Green Beauty Awards have grown quickly over the last few years and are now one of the most recognised clean beauty awards in the UK. What started as a way to acknowledge natural and eco-conscious products has become a space where brands of all sizes gain meaningful visibility with customers, retailers and the wider industry. These awards attract more than seven hundred entries each year from brands across the world. Although the trophy is a highlight, many brands t

As part of our ongoing coverage of the Universal Beauty Awards 2026, we’re turning the spotlight to Gold-winning products from the supplements, wellbeing and body categories. Entries within these areas reflected a noticeable shift towards products designed to fit into everyday life in a realistic way. From supplements intended for regular use to topical products that support recovery and comfort, the Gold winners share a focus on formulation clarity, ease of use and consisten

How independent recognition continues to support brand visibility, customer trust and product success With new launches appearing every week and consumers spread across an ever-expanding online landscape, the challenge for beauty brands remains the same. How do you stand out in a crowded market? Across all three of our award programmes, the Universal Beauty Awards, the Global Green Beauty Awards and the Global Makeup Awards, the motivation for entering has stayed consistent.

Wellbeing Trends 2026: Insights from the Universal Beauty Awards 2026 The wellbeing categories in the Universal Beauty Awards 2026 revealed a clear shift in how people are thinking about beauty. Increasingly, beauty is no longer just about how we look, but about how we feel, how we rest, and how we take care of ourselves in everyday routines. One of the things we always find most interesting when reviewing entries in these categories is how closely they reflect what people ar

A closer look at the products behind the brand’s multiple award wins Among the skincare entries in the Universal Beauty Awards 2026, AK Pure Skin was one of the brands that stood out for appearing multiple times across the winners list. Rather than one isolated success, the brand received recognition across different types of products, from exfoliation and cleansing through to moisturising. AK Pure Skin is an Icelandic skincare brand developed around the idea of simple, effec

As part of our ongoing coverage of the Universal Beauty Awards 2026, we’re turning the spotlight to Gold-winning products from the makeup and accessories categories. Makeup entries this year reflected a strong focus on usability, wearability and products designed to perform consistently across different skin types and routines. From complexion products to tools and accessories, the Gold winners highlight a balance between creativity, practicality and dependable performance. I

With the winners of the UK-based Universal Beauty Awards 2026 now announced, this year’s results offer a useful way of looking at how the beauty industry is changing in practice, not just in theory. Across skincare, haircare, tools, make-up and wellbeing, the Gold winners point to a market that is increasingly focused on performance, credibility and long-term relevance. Rather than chasing novelty, many of this year’s winning brands are refining what they already do well. Loo

As part of our ongoing coverage of the Universal Beauty Awards 2026, we’re turning the spotlight to Gold-winning products from the haircare and devices categories. This year’s entries reflected continued demand for performance-led haircare and at-home tools designed to deliver professional results. From treatment-focused formulations to advanced electrical devices, the Gold winners represent a mix of innovation, practicality and consistent performance. In the spotlight: Hairc

In the spotlight: Skincare Gold winners from the Universal Beauty Awards 2026 Following the announcement of the Universal Beauty Awards 2026 winners, we’re taking a closer look at a selection of Gold-winning skincare products and the qualities that set them apart in a competitive year for the category. With over 700 entries submitted across the awards, skincare remained one of the most closely contested areas. Products were assessed for formulation quality, performance, usabi

Universal Beauty Awards 2026 Gold winners announced Today, the winners of the Universal Beauty Awards 2026 have been announced, recognising a wide range of beauty and wellbeing products from brands across the UK and international markets. The Universal Beauty Awards cover a broad spectrum of categories, including skincare, makeup, haircare, devices, supplements, body care and fragrance, reflecting the diversity of today’s beauty and wellness landscape. The 2026 awards receive

As we move toward 2026, sustainability is no longer a separate strand within the beauty industry. It has become part of how the sector defines quality, innovation and long term relevance. Across the Global Green Beauty Awards and our wider portfolio, the entries we have tested in recent cycles show how quickly this space is evolving. Because our judging involves hands on testing over several weeks, patterns become clear long before they appear in mainstream launches. These pa

Romantic, thoughtful and indulgent beauty favourites perfect for February Valentine’s season always brings a renewed interest in self care, indulgent beauty rituals and thoughtful gifting. Looking back at some of our standout winners from the Global Makeup Awards and Universal Beauty Awards, it is clear that many of the products recognised in recent years make perfect February favourites. Here are a few past winners that lend themselves beautifully to a Valentine’s theme, whe

A Simple guide to using your award badge As we head towards the Universal Beauty Awards results on 1 February, many brands have already been asking how best to use their finalist or winner badges once they receive them. It is a fair question, because these badges often end up becoming some of the most useful assets a brand has for the year ahead. One of the first things to know is that the Universal Beauty Awards does not charge licence fees. Once a brand receives a finalist