As teams return from the holiday break and begin planning for the months ahead, the Universal Beauty Awards has confirmed an extended deadline for its 2026 programme. Entries will now close on 7 January, giving brands a few extra days to prepare their submissions and send products for judging. Our inbox has been particularly busy since the start of the week, with many brands getting back into the office and asking if there was still time to take part. We know December can mov

The demand for sustainable beauty is growing faster than ever, and for brands that prioritise clean ingredients, eco-friendly practices,...

How Beauty Awards Help Beauty Brands Grow in 2026 During the Christmas break, the beauty industry finally slows down. Launches pause, inboxes settle and teams have a rare moment to look ahead to the new year. This quieter stretch is often when brands outline their plans for 2026, including whether awards should play a part in how they build visibility. Awards offer more than a trophy. They give products the chance to be seen by buyers, journalists and judges who understand pe

In recent years, the beauty industry has witnessed a significant shift towards sustainability, with consumers becoming increasingly...

Last Working Day to Enter the Universal Beauty Awards 2026 Today is the last working day to enter the Universal Beauty Awards 2026, with submissions closing tomorrow. As many beauty teams begin to wrap up for the holidays, this is the most practical moment to complete your entry while offices are still open and decision makers are still available. The Universal Beauty Awards are recognised across the industry and often appear in searches for beauty awards 2026 and UK beauty a

Thirdly, the Universal Beauty Awards offer opportunities for agencies managing multiple clients. Because the competition features a wide selection of categories, an agency can enter several brands across different segments, ensuring coverage for skincare, haircare, makeup or body care portfolios. This not only increases the agency’s chances of securing wins but also supports the client relationship by demonstrating proactive and strategic PR planning. Award assets are also hi

The Universal Beauty Awards skincare categories remained among the most closely examined areas in 2025, reflecting continued consumer interest in formulation credibility, sensorial texture and ingredient transparency. Rather than simply looking at standout packaging or brand name, judging prioritised product performance, texture, usability and results. Skincare efficacy accounts for 50 percent of our scoring, meaning every entry must prove itself beyond claims. Below is an ed

With the end of the year approaching, many beauty brands are now finalising their submissions for the Universal Beauty Awards 2026 , which close on 20 December . The weeks leading up to Christmas are among the busiest in the industry, and for most teams the window to prepare a strong entry is much shorter than it appears on paper. Posting on 9 December means brands have just 11 days to complete their submissions before everyone signs off for the holidays. While the Universal

Beauty technology has developed at remarkable speed, and the Universal Beauty Awards 2025 made that particularly clear. Devices this year were not just tools, but intelligent beauty companions designed for real-world habits. From cleansing devices that warm to the touch, to LED masks that bring spa-level treatment into the living room, judging this category highlighted the direction the industry is moving toward. Below is a closer look at some of the standout winners that cap

The entry period for the Universal Beauty Awards 2026 is now open, closing on 20 December 2025. As one of the major independent beauty awards of the year, the competition brings together a wide mix of brands, formulations, and product innovations from across the global beauty industry. With winners announced on 1 February 2026, the awards offer a timely and credible platform for brands preparing their new season marketing activity. The 2025 Universal Beauty Awards demonstrate

The Universal Beauty Awards 2026 are open for entry, with categories spanning skincare, cosmetics, makeup, hair care, devices, fragrance, wellness and body care. This guide explains how to enter, what products qualify, how judging works and what deadlines and sample requirements brands should prepare for. It is written to support both emerging and established companies looking to participate. The Universal Beauty Awards recognise product performance, formulation quality and

As the beauty industry prepares for another ambitious year, the Universal Beauty Awards 2026 has released its updated categories, highlighting the most innovative, effective and forward-thinking products across skincare, cosmetics, haircare, body care, fragrance and emerging beauty sectors. With entries now open, brands can review the refined category structure and begin planning their submissions for the year ahead. Each year, the UBA categories evolve to reflect shifts in

Skincare Innovation in Focus: A Look Back at Standout Universal Beauty Awards Winners Each year, the Universal Beauty Awards highlight formulas that capture the direction of modern skincare. Last year’s results painted a clear picture of what is resonating across the industry, from ingredient-led formulations to more refined textures and targeted results. A look back at a handful of recognised products provides insight into the trends continuing to shape the market. A Strong

Crazy Color brings its signature edge to a multi category win in the 2025 Global Makeup Awards The 2025 Global Makeup Awards saw a vibrant group of entrants across haircare, colour and treatment categories, and few brands left a stronger impression than Crazy Color. Known widely for bold and expressive shades, the brand has established a loyal following over the years. This year, Crazy Color achieved Silver in four different categories, demonstrating not only consistent quali

Every year, the Global Makeup Awards gives us a moment to pause and recognise the remarkable innovation happening throughout the beauty industry. As product development evolves, one area that has surged in visibility is the intersection between oral care and beauty. Whitening systems and oral devices have increasingly become part of self care routines, and the category continues to attract high quality entries. This year, Spotlight Oral Care achieved a Silver award in the Bes

A curated edit of winter skincare essentials and Christmas beauty gifts. With the festive season already here, many shoppers are turning their attention to thoughtful skincare gifts that feel personal, indulgent and genuinely effective. The beauty sector remains one of the strongest categories for Christmas gifting, and last year’s Universal Beauty Awards winners provide plenty of inspiration for this year’s stocking fillers and under-the-tree favourites. Whether it is bright

24 Hour Priority Judging Window Now Open for the 2026 Universal Beauty Awards The Universal Beauty Awards has opened a special 24 hour Priority Judging Window for brands preparing to enter the 2026 competition. This short allocation period is designed to support brands who prefer to have their entries processed before the busiest stage of our judging schedule. This window is open from today until midday tomorrow (UK time). Any entry submitted during this period, along with al

Top Skincare Gifts for Mum, Teens and Beauty Lovers This Christmas Choosing skincare at Christmas can feel like choosing a book for someone you barely know. There are endless options, each promising results, and it becomes difficult to know which products genuinely deliver. At the Global Makeup Awards, we spend the year testing hundreds of entries sent in from international brands. Our judging process focuses on real performance. We look at texture, absorption, scent, finish,

Entries are now open for the 2026 Universal Beauty Awards, one of the leading beauty awards 2026 for brands seeking recognition for new launches in skincare, makeup, haircare, fragrance and wellness. The Universal Beauty Awards give beauty brands a clear route into an independently judged competition, with results based on hands-on testing rather than public voting. The awards are run by the team behind the Global Makeup Awards and the Green Beauty Awards, two established eve

Your Expert Guide to the Best High Street, Mid Price and Luxury Perfume Gifts for Christmas 2025 Fragrance becomes one of the most joyful Christmas gifts of the season. At the Global Makeup Awards, we test a wide variety of perfumes each year, which means we get a close look at what truly performs once it leaves the bottle and settles into real life. With Christmas shopping in full swing, here are our favourite fragrance picks arranged by high street, mid price and luxury, co