



Global Makeup Awards Categories

2025 Global Makeup Award dates
2025 Global Makeup Awards Dates
ENTRIES CLOSE 16th October 2025
WINNERS ANNOUNCED 12th December 2025
Now entering its 7th year, the Global Makeup Awards has become one of the most respected and widely recognised beauty awards in the industry — celebrating the very best in makeup, skincare, haircare, and beauty innovation from across the globe. With over 700 brands entering each year, it’s a trusted marker of quality for both household names and indie favourites alike.
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Winners receive a prestigious winners badge, personalised certificate, and a valuable backlink on our official website, helping boost brand visibility and SEO. Please note that for 2025, we will no longer be publishing a magazine, allowing us to focus entirely on maximising exposure for our winners through our growing digital platform.
If your brand has a product that deserves to shine, we’d love to see your entry!

Skincare
Categories
FACE (non electrical products)
Best natural Skincare Product
Best Skincare Product
Best anti-ageing skincare product
Best luxury Skincare Product
Best Face Mask
Best Beauty Hero Product
Best Men's product
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HAND & BODY
Best Body product
Best Hand / Nail Product
Best Fake Tan
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Wellbeing categories
Bath & body & fragrance
Best women's fragrance
Best men's fragrance
Best bath / shower product
Best bath salts
Best spa product
​​​Best intimate product
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Sleep & Aromatherapy
Best Sleep Product (bonnet / mask / pillow/ scrunchie)
Best aromatherapy product
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Scents / Candles
Best candle
Best room spray
Best diffuser
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Makeup Categories
Makeup
Best Cult Makeup Product
Best New launch makeup product (after 2022)
Eyes & Eyebrows
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Best mascara
Best eye shadow
Best lash serum
Best brow product
Best false lashes
Lips
Best lip product
Best lipstick
Best lip oil
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Skin
Best face makeup
Best foundation
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Tools
Best single makeup brush
Best Brush Kit
Best Beauty Storage

Hair & Categories
Hair
Best shampoo
Best conditioner
Best hair masque
Best hair growth product (not supplement)
Best hair product
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Electrical / devices
ELECTRICAL DEVICES
BEST FACE DEVICE
BEST HAIR DRYING DEVICE
BEST HAIR STYLING DEVICE
BEST BODY DEVICE
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Supplements
Categories
SUPPLEMENTS
Best beauty supplement
Best collagen supplement
Best women's supplement
Best wellbeing supplement
Best health supplement
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Brand
Categories
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Product ​
Most Innovative product
Best design & packaging
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Brand ​
Best Indie Brand​
Best luxury beauty brand
Best hair brand
Best woman owned business
Best new launch brand (Launched after 2022)
REGIONS
Best UK beauty brand
Best Irish beauty brand
Best European Beauty Brand
Best Scandinavian Beauty Brand
Best Asian Beauty Brand
Best USA Beauty Brand
Best Australian / NZ Beauty Brand