How PR Agencies Use the Universal Beauty Awards to Support Beauty Brand Launches

Thirdly, the Universal Beauty Awards offer opportunities for agencies managing multiple clients. Because the competition features a wide selection of categories, an agency can enter several brands across different segments, ensuring coverage for skincare, haircare, makeup or body care portfolios. This not only increases the agency’s chances of securing wins but also supports the client relationship by demonstrating proactive and strategic PR planning.

Award assets are also highly practical tools for reporting and client communication. A Universal Beauty Awards win can be added to quarterly performance reports, new business decks, year-end summaries and ongoing campaign updates. Agencies frequently use award achievements to demonstrate value to existing clients and to support pitches for new accounts.

The awards also have international relevance. Brands entering the Universal Beauty Awards come from the UK, Europe, Asia, the USA and beyond. As more brands seek global distribution, international recognition from an independent awards programme can support expansion into new markets. Retailers and distributors often refer to awards as part of their evaluation when assessing potential new brands.

Entries for the Universal Beauty Awards 2026 close on 20 December. Agencies submitting client products can enter multiple categories where relevant, whether for a single hero SKU or a broader portfolio. Details on categories and how to enter are available on www.universalbeautyawards.com. With the announcement of results scheduled for early February, the 2026 edition offers strong alignment with the industry’s seasonal planning cycles and remains a valuable opportunity for beauty PR teams.