I love all things Scandinavia - S beauty, the countries , the expos the Hygge!
How are you enjoying the recent transition of the seasons! As I write this on Sunday morning I’m thinking about going out for a hike in the mountains later. I love the clean air, being in the middle of nature, and the view from the top of the mountain. One side looks out across the lake and today the air is very clear so we should be able to see for miles. The other side looks out across untouched forest, a completely different world.
But first, I have some important information!!! Entries close for the Scandinavia Global Makeup Awards on Monday 7th November so you don’t have much time to get your entries in.
I really love Scandinavia and I also really love their beauty brands. Actually, I think I love the countries and the brands for the same reasons I love walking in the mountains. The appreciation of nature, the clean air, the connection to the planet.
I’m always impressed at how Scandinavian brands seem to be ahead of the game when it comes to green beauty and business responsibility so these awards are fantastic to be a part of. The standards of all the brands are so high, I honestly feel that Scandinavia is right at the forefront of beauty innovation and an example of how brands should be run.
Last year’s awards were so exciting to be a part of. We celebrated success with some of the area’s top brands including Dr.Ankerstjerne, White Lotus, Glam of Sweden, Rosenserien, Henrik Vibskov, Haan, Humderkin as well as many others.
Just writing about last year’s events is making me excited about my next Trip to Finland in May. Last time I went I was amazed by the hospitality of the locals and the beauty of the area. I enjoyed authentic sauna’s, camping in the forest, great food and some of the cleanest air you can breathe.
If you haven’t visited yet, I can’t recommend it enough. Actually, there are also some excellent Beauty expos coming up, beginning in Sweden with Eco Life Scandinavia Malmö 16. - 17. November 2022 | The leading sustainable living trade fair in Scandinavia. This event is specifically for vegan and free-from products, an area which many of last year’s winners have a great deal of expertise in. Then, in March 2023 there is the Hair and Beauty Finland Expo (18.-19.03.2022) which will take place in Helsinki.
Those are just some ideas for those of you who may be interested in a trip to the homelands of some of the best beauty products on the market.
More pressingly though, is the deadline for the 2022 Scandinavia Global Makeup Awards which is tomorrow! So if your brand is based in Scandinavia or connected to the area don’t hesitate to get involved so that all your hard work can be recognised.
I’ll sign off here and start making some sandwiches for my hike but I’ll be back again very soon!
Ciao for now