Counting Down to the Global Green Beauty Awards 2025

With just a few weeks to go until the winners of the Global Green Beauty Awards 2025 are announced, the excitement is building—and for good reason.

This year’s entries have revealed an inspiring snapshot of how far sustainable beauty has come. From waterless serums to refillable skincare and responsibly sourced botanicals, the submissions showcase not just great products, but serious innovation and integrity.

The results will be revealed on 23rd June, and behind the scenes, our panel of independent judges is hard at work evaluating the final shortlist.

But while the awards are about recognising outstanding products, they’re also about something deeper: helping shape the future of beauty by spotlighting the brands doing things right.

What We're Really Celebrating

Green beauty isn’t a trend anymore—it’s a standard. But not all “green” claims are created equal. That’s why we’ve taken a more thoughtful approach to how the Global Green Beauty Awards are judged and presented this year.

We're interested in what works, what’s responsibly made, and what pushes the industry forward. Our panel—made up of experts in formulation, skincare, sustainability, and beauty journalism—assesses each entry based not just on how it looks or feels, but on how it's made, what’s in it, and what it stands for.

There’s no pay-to-play, no emphasis on marketing gloss. Just honest, detailed evaluation of the products that are setting new standards in green beauty.

What Makes These Awards Different

This year, we’ve refined our process to focus on three things:

• Transparency: We want products that don’t just claim to be clean or sustainable but clearly show how they meet that standard.

• Performance: No matter how ethical a product is, it has to work. Efficacy is a key part of how we evaluate.

• Progress: We’re looking for innovation—whether that’s in packaging, formulation, or brand ethics.

We don’t require certifications, as we know they can be costly for smaller brands, but we do ask that entries show a genuine, demonstrable alignment with the values of the category they've entered.

What to Expect on 23rd June

The full list of winners will be revealed on our website, alongside an in-depth Green Beauty Winners Report, which will explore the key trends that emerged from this year’s entries.

We’ll also share insights from our judges and highlight brands that are changing the way we think about sustainability in beauty—from formulation breakthroughs to bold packaging alternatives.

Whether you’re a consumer trying to shop more consciously, a retailer curating your green beauty offering, or a brand looking for inspiration, the report is designed to offer more than a list of names. It’s a reference point for what’s working, what’s next, and why it matters.

Why This Matters

We know that awards can sometimes feel like marketing tools. That’s not what we’re building.

The Global Green Beauty Awards is about trust. It’s about giving consumers and industry professionals a resource they can rely on—especially in a space where transparency isn’t always guaranteed.

We’re proud of the progress we’ve made this year in strengthening our judging process, refining our criteria, and telling the stories behind the products we feature. The awards are still celebratory—but they’re also thoughtful, credible, and part of a bigger conversation about where beauty is headed.

Join Us for the Reveal

We’ll be publishing the results on 23rd June, along with features on standout products, interviews with formulators and founders, and a deeper look at the themes shaping green beauty in 2025.

If you’ve been following the awards, this is your chance to see which brands are raising the bar—and why their work deserves to be recognised.

Sign up for updates at globalmakeupawards.com, and follow us on Instagram for behind-the-scenes content in the lead-up to the reveal.

Thank you to everyone who entered this year. We’re proud to share your work with the world—soon.