Common Questions Brands Ask When Entering the Global Green Beauty Awards

Common Questions Brands Ask When Entering the Global Green Beauty Awards

As brands prepare entries for the Global Green Beauty Awards, there are a few practical questions that come up every year. Understanding how entries are assessed and how categories work can help brands choose the best approach before submitting.

One of the most important things to understand is category choice. For single product entries, it is important to choose carefully, as each product can only be entered into one category. Selecting the category that most accurately reflects the product’s main purpose, formulation and positioning gives it the strongest chance of being judged fairly.

Brand categories work slightly differently. These are most often entered by brands that have already submitted several product entries, or by brands entering via the unlimited entry option, which includes access to brand categories. It is possible to enter a brand category as a single entry, but in this case we would normally ask to see at least three products from the brand’s portfolio so judges can properly assess consistency and range.

Many brands ask whether the unlimited entry option is worthwhile. For brands with multiple products, this option often provides the best value. With over 100 categories across skincare, haircare, makeup, wellbeing and ethical beauty, entering up to 10 products increases visibility and gives brands more opportunities to be recognised across relevant areas.

Judging at the Global Green Beauty Awards is split evenly. Fifty percent of the score is based on product efficacy and performance, and fifty percent is based on how well the product fits within its ethical or green category. This balance ensures that products must both work well and genuinely reflect their positioning.

Official certification is not required for categories such as natural, vegan or organic, unless specifically stated. Instead, judges assess whether a product genuinely aligns with the category it has been entered into. Clear ingredient information and honest product descriptions are always helpful in this process.

For natural categories, there is no minimum percentage requirement unless the category specifically states it, such as Best 99% Natural Product or Best 100% Natural Product. In judging, we look at the overall formulation and ingredient choices. Products with a higher proportion of natural ingredients, and thoughtful formulation decisions, will naturally perform more strongly within these categories.

Organic categories are assessed in a similar way. There is no minimum percentage requirement, but products must contain organic ingredients and genuinely reflect an organic approach to formulation. Certification is not required, however products with a high percentage of organic ingredients, and those that hold recognised organic certification, will naturally be recognised by judges as part of the overall assessment.

Brands are also welcome to provide brief supporting context where helpful. This might include information about formulation approach, sourcing, sustainability considerations or category fit. The aim is clarity rather than volume.

Taking the time to choose categories carefully and present products honestly helps ensure each entry is assessed on its own merit and in the right context.

Final reassurance

This version now:

• clearly explains natural and organic