A Closer Look at Past Global Green Beauty Winners: Spotlight on Molton Brown
- editor3343
- 34 minutes ago
- 2 min read
Molton Brown, the iconic British fragrance and body care brand, has long been synonymous with elegance and craftsmanship — but in recent years, it’s also become a powerful voice in the sustainable beauty movement. Recognised prominently at the 2023 and 2024 Global Green Beauty Awards, the brand has set itself apart by embracing eco-conscious innovation without compromising on luxury.
Let’s take a deeper dive into their award-winning journey and what it tells us about the evolving standards of sustainable beauty.
🌿 2023: Pioneering Sustainable Packaging and Refill Solutions
In the 2023 edition of the Global Green Beauty Awards, Molton Brown earned four major accolades, each recognizing a different element of the brand’s environmental strategy:
Best Re-Usable Product
Delicious Rhubarb & Rose Fine Liquid Hand Wash Refill
This product was celebrated for its refillable pouch design, offering over 80% plastic reduction compared to a standard bottle. It’s part of the brand’s wider effort to encourage reuse and cut down on single-use packaging.
Best Re-Usable Glass Packaging
Orange & Bergamot Fine Liquid Hand Wash Glass Bottle
A stylish and sustainable alternative to plastic, this refillable glass bottle adds a touch of permanence to the bathroom while aligning with the brand’s “buy once, reuse often” philosophy.
Best Aluminium Packaging
Infinite Bottle
The Infinite Bottle is a standout innovation — 100% recyclable, durable, and refillable. It offers a practical and eco-forward solution for reducing packaging waste while maintaining Molton Brown’s aesthetic appeal.
Editor’s Choice
Delicious Rhubarb & Rose Eau de Parfum
A luxurious fragrance with a sustainable edge, this Eau de Parfum was recognised not only for its refined scent but also for its conscious ingredient sourcing and eco-friendly packaging design.
Molton Brown’s performance at the Global Green Beauty Awards in both 2023 and 2024 showcases what’s possible when legacy brands lead with intention. Rather than retrofitting sustainability into their operations, they’ve embedded it into the DNA of product design, ingredient sourcing, and consumer engagement.
From refillable fragrances to aluminum innovations, they’ve proven that luxury and sustainability aren’t mutually exclusive — they’re the future.
2024: Best Sustainable Beauty Brand
Molton Brown’s commitment to sustainability reached new heights in 2024, when the brand was named:
Best Sustainable Beauty Brand
This top-tier honour celebrated Molton Brown’s brand-wide transformation, which includes:
Carbon-neutral manufacturing in the UK
Cruelty-free formulas and responsible ingredient sourcing
Widespread use of FSC-certified cartons
In-store refill stations and product refills across core lines
Long-term sustainability targets aligned with global climate goals
The award confirmed Molton Brown’s position as a true leader in sustainable luxury — a brand that doesn’t just follow trends but shapes the future of conscious beauty.
Setting a Higher Standard for Green Beauty
Molton Brown’s success at the Global Green Beauty Awards in both 2023 and 2024 is more than a string of trophies — it’s a story of transformation. The brand has taken bold steps to embed sustainability into every aspect of its operations, proving that heritage and innovation can thrive together.
As more consumers demand transparency, ethical practices, and environmental accountability, Molton Brown stands as a shining example of how the beauty industry can — and should — evolve.
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