5 Green Beauty Brands That Set the Standard in 2024

Top Green Beauty Brands of 2024 | Clean & Sustainable Skincare

Each year, the Global Green Beauty Awards celebrate the brands setting new benchmarks in sustainability, innovation, and clean formulation. In 2024, hundreds of entries competed across categories ranging from natural skincare to zero-waste packaging — and a few outstanding names emerged as leaders.

These five eco-friendly beauty brands not only won top honours, but also represent the future of green, ethical beauty.

1. Wildflower Skincare Lab

Hailing from the Turks and Caicos Islands, Wildflower Skincare Lab made a bold impression by taking home eight awards this year. Their products are handcrafted in small batches using wild-harvested botanicals — a hallmark of what the natural skincare awards aim to spotlight.

Award-winning products like the Siar Tree Smooth & Firm Serum (Gold for Best Anti-Wrinkle Product) and Immortelle Summer Moisturizer (Gold for Best Daily Moisturizer) exemplify performance without compromise. As a result, Wildflower has become synonymous with best sustainable beauty products in the Caribbean and beyond.

2. Dr. Organic

A consistent force in the Green Beauty Awards, Dr. Organic collected 13 awards in 2024. This UK-based brand is known for replacing water with organic Aloe Vera juice in its formulations — setting a high bar in the natural skincarespace.

Highlights include their Tea Tree Nail Solution and Eucalyptus Pure Oil, both of which received Gold. Dr. Organic continues to evolve with consumer expectations, leading the pack in eco-friendly beauty backed by science.

3. Spa Ceylon

One of the most decorated brands in natural skincare awards history, Sri Lanka’s Spa Ceylon brought home nine wins in 2024, pushing their total to 26 global accolades.

Their Virgin Coconut 20% Body Cream and Sal & Saffron Serum showcase the brand’s use of traditional healing ingredients like turmeric, sandalwood, and neem — all sustainably sourced. Spa Ceylon not only delivers some of the best sustainable beauty products, but also offers a luxurious ritual rooted in Ayurvedic wellness. A real star of our clean beauty awards.

4. Rehab.

Proving that sustainability can be smart and stylish, UK-based Rehab. swept four Gold awards in 2024 — including Best Green Haircare Brand. Their eco-friendly beauty innovations, such as plastic-free Vital Hair Brushes and biodegradable Shampoo Sheets, demonstrate what the Green Beauty Awards are all about.

They’ve built a strong following among conscious consumers who want products that are as kind to the planet as they are to their skin and hair.

5. Coco & Eve

Winner of the Editor’s Choice Gold award for their Like a Virgin shampoo and conditioner duo, Coco & Eve continues to impress with vegan, sulfate-free formulations. With its tropical branding and cult-favourite status, Coco & Eve is often featured in holiday lists and clean beauty gift guides.

Their success at the Green Beauty Awards reinforces that fun, effective, and ethical beauty can coexist — and thrive.

Why These Green Beauty Winners Matter

These five brands didn’t just win awards — they earned the trust of judges, beauty editors, and eco-conscious consumers around the world. Their innovations reflect a larger industry shift: consumers are no longer settling for products that are simply effective. They want transparency, sustainability, and ethical business practices.

Whether you’re compiling a clean beauty gift guide or curating your next skincare routine, looking to the winners of the Global Green Beauty Awards is a smart place to start.

Final Thought

With each passing year, the Green Beauty Awards grow in influence — helping consumers discover the best sustainable beauty products while encouraging brands to do better by people and planet. As we look ahead, expect to see even more innovation from these and other eco-friendly beauty brands blazing the trail in 2025.