🌟 Why Big-Name, prestigious Brands Are Backing the Universal Beauty Awards

Notable winners in the Universal Beauty Awards 2025 - TROPIC, FOREO, Nu Skin, Mary Kay, RITUALS, olehenriksen

Top-tier beauty brands consistently return to the Universal Beauty Awards year after year—solidifying its reputation as one of the most prestigious and globally respected accolades in the industry. Prestigious, luxury skincare names like FOREO, Tropic, and Nu Skin are among the standout brands that repeatedly enter and win, recognising the awards' growing influence and the high-impact visibility it brings across the international beauty landscape.

What truly sets the Universal Beauty Awards apart is its commitment to global reach, an inclusive entry model, and a laser focus on product quality across every beauty sector—from skincare and haircare to personal wellness and beauty tech. Unlike many traditional awards, the Universal Beauty Awards cater to both luxury powerhouses and rising indie stars, offering a uniquely balanced platform where innovation and excellence are equally celebrated.

In 2025, the calibre of winners only reaffirmed the awards’ rising prestige. Ole Henriksen, the cult-classic Scandinavian skincare brand beloved by glow-getters around the world, took home Gold for Best Night Mask with its Après Skin Multi-Use Rescue Crème Overnight Moisturiser + Mask—a formula praised for its soothing performance and skin-restoring results. Another major win came from luxury lifestyle brand RITUALS, who claimed Gold for Best Foaming Cleanser with The Ritual of Namaste Velvety Smooth Cleansing Foam, proving once again that self-care can be both indulgent and effective.

Household name Mary Kay, a long-standing global beauty MLM, was awarded Gold for Best Facial Oil for its Nourishing Oil, highlighting how trusted, heritage brands continue to innovate in today's beauty space. Meanwhile, world-renowned aesthetic doctor Simon Ourian earned not one but two Gold Awards—one for his Niacinamide Rebalancing Toner in the Best Toner category, and another for his premium supplement line, further showing how the awards bridge the gap between topical skincare and holistic wellness. Another billion dollar

MLM was Nu Skin winning gold for their Epoch Polishing Bar for Best Soap.

In the growing tech and personal care segment, Spotlight Oral Care secured Gold for Best Electrical Dental Productwith their Sonic Pro Electric Toothbrush, a sleek, clinical-grade device that has fast become a favourite in oral beauty.

Further validating the awards’ media value and brand reach, the Universal Beauty Awards have been proudly featured in British Airways’ in-flight magazines, offering winners unrivalled exposure to a premium global audience—a feat few awards can claim.

With a judging process rooted in product performance and category relevance, and participation from major industry leaders, the Universal Beauty Awards continue to grow in stature. They're more than just a trophy—they're a strategic tool for credibility, retailer interest, and media buzz in a crowded, competitive market.

For brands looking to make a statement—not just in the UK, but globally—the Universal Beauty Awards have become a go-to benchmark for excellence, innovation, and industry respect.