Which Beauty Awards Should You Enter in 2025? A Guide to the Global Makeup, Green & Universal Awards

Are you a beauty or wellness brand looking to gain recognition in 2025? With so many beauty awards out there, it can be hard to choose the right one. That’s why we’ve brought together three of the most respected and fast-growing beauty awards—each with a unique focus—under one platform.

Let’s break down which beauty awards might be the perfect fit for your brand this year.

🌟 1. Global Makeup Awards – Celebrating Skincare and Cosmetics Innovation

The Global Makeup Awards is the ultimate destination for brands seeking recognition in skincare, cosmetics, haircare, and wellness. Now in its 7th year, it highlights cutting-edge beauty innovations from around the world, with a special focus on consumer results and product experience.

Categories include:

• Best Serum

• Best Cleanser

• Best Foundation

• Best Hair Treatment

📍 Loved by UK beauty brands, but open to all global entries.

🔗 Enter the Global Makeup Awards →

🌿 2. Global Green Beauty Awards – Honouring Natural & Sustainable Beauty

If your brand champions sustainability, natural ingredients, and cruelty-free formulations, the Global Green Beauty Awards is for you. With the rise in eco-conscious consumers, this award recognises brands making a true environmental impact.

Popular categories:

• Best Vegan Product

• Best Plastic-Free Packaging

• Best Organic Skincare Line

• Best Natural Deodorant

📍 This award is one of the few international awards entirely dedicated to green beauty.

🔗 Explore the Green Beauty Awards →

🌐 3. Universal Beauty Awards – Championing Diversity and Inclusivity

New in 2023, the Universal Beauty Awards were created to reflect the beauty industry’s evolution. These awards spotlight products that cater to diverse skin tones, abilities, genders, and ages—and encourage representation in branding, formulation, and marketing.

Unique categories include:

• Best Inclusive Skincare Product

• Best Adaptive Beauty Tool

• Best Men’s Grooming Product

• Best Age-Positive Campaign

📍 If your brand values accessibility and representation, this is your space.

🔗 Learn more about the Universal Beauty Awards →

🏆 Why Beauty Awards Still Matter in 2025

Being named an award-winning brand doesn’t just feel good—it boosts consumer trust, enhances PR opportunities, and improves your visibility online. Beauty awards are also a strong SEO and branding asset; your product can earn:

• Backlinks from trusted beauty sites

• Product recognition across social platforms

• Press coverage and retail interest

All three awards—Global Makeup Awards, Green Beauty Awards, and Universal Beauty Awards—are judged by independent panels, ensuring transparency and merit-based selection.

🚀 Ready to Get Recognized?

No matter your niche, there’s a beauty award category waiting for you. Whether you're launching a new serum, perfecting plastic-free packaging, or formulating for underrepresented audiences, these awards help put your brand on the map.

👉 Enter the 2025 Awards Today