Spotlight on Crazy Color: Celebrating Their Strong Multi Category Performance in the 2025 Global Makeup Awards

Crazy Color brings its signature edge to a multi category win in the 2025 Global Makeup Awards

The 2025 Global Makeup Awards saw a vibrant group of entrants across haircare, colour and treatment categories, and few brands left a stronger impression than Crazy Color. Known widely for bold and expressive shades, the brand has established a loyal following over the years. This year, Crazy Color achieved Silver in four different categories, demonstrating not only consistent quality but also an impressive breadth of development across the wider haircare landscape.

Crazy Color is often recognised primarily for its colourful dyes, but the brand has steadily grown beyond those roots. The products that received recognition in the 2025 awards show how much effort has gone into supporting colour maintenance and aftercare. Their Ultra Violet Anti Yellow Shampoo and their Bond Recovery Treatment were both noted by judges for clear functionality, straightforward use and thoughtful formulation. These characteristics contributed to their Silver awards in Best Shampoo and Best Conditioner and Hair Masque.

Many brands attempt to expand beyond their core products, but it is not always easy to maintain a coherent identity while doing so. Crazy Color has managed to balance innovation with consistency. Their expanded product offerings feel natural within their wider brand message. For a label known for expressive colour, products that help maintain vibrancy and support hair condition align seamlessly with consumer expectations. This alignment helped strengthen their position in the judging process.

The wins in Best Indie Brand and Best Hair Brand further underscore how the brand has built an identity that resonates with users. Indie brands often rely on personality and authenticity, while established brands focus on breadth, reliability and ongoing development. Crazy Color appears to sit comfortably between these two perceptions. The results suggest that the brand’s voice is clear, but also that it has matured without losing the sense of creativity that originally captured its audience.

Haircare in the awards is always a competitive field.

The rise of specialised shampoos, intensive treatments and tailored products has led to a marketplace where consumers expect targeted solutions. Products are now judged not only on effectiveness but on how well they integrate into daily routines. Crazy Color’s winning entries performed well in this respect. Their textures, fragrances and ease of use were repeatedly highlighted. Judges commented that the products felt purposeful rather than experimental, a sign of a team that has invested in development rather than relying solely on brand recognition.

Crazy Color’s broader reputation for expressive shades also plays a role in how their haircare products are perceived. Users who rely on their dyes often seek complementary products that maintain colour without stripping or dulling it. The winning products appeared designed with that need in mind. This thoughtful approach reflects a deeper understanding of their customer base and may be one of the reasons the brand continues to perform so strongly.

The presence of Crazy Color across four categories is also significant from an industry perspective. The haircare sector often rewards brands that demonstrate adaptability. Winning across multiple categories suggests that the brand is not only consistent but also responsive to evolving trends. Whether addressing the need for stronger bond recovery or lighter shampoos that support tone correction, Crazy Color has shown it is willing to meet changing consumer demands.

At the Global Makeup Awards, one of our goals is to highlight brands that contribute meaningfully to the beauty landscape. Crazy Color has been a recurrent name for years, but the 2025 results show a brand that is not relying on past recognition. Instead, it is continuing to develop its range in a way that supports users and stays true to its original ethos.

We offer our congratulations to Crazy Color for their strong performance this year. Their continued ability to deliver products that are both expressive and practical stands out. We look forward to seeing where the brand goes next, and we are pleased to recognise their achievements in our 2025 awards.