Spotlight on 2024 Gold Winners: Big-Name Brands Leading the Way at the Global Makeup Awards

The Global Makeup Awards have solidified their position as one of the best UK beauty awards to enter, attracting top-tier international brands year after year. The 2024 ceremony highlighted some truly exceptional products from well-known names that continue to raise the industry standard. These brands not only entered but also took home gold — demonstrating their innovation, quality, and global appeal.

Here’s a closer look at the 2024 gold winners who have set the benchmark for excellence in their categories.

100% PURE — Best Restorative Anti-Ageing Product

Retinol Restorative Overnight Balm

100% PURE, a brand renowned for its commitment to clean and natural beauty, won gold with their Retinol Restorative Overnight Balm. This product supports skin renewal and promotes youthful radiance using potent yet gentle ingredients. Its success at the Global Makeup Awards highlights the brand’s leadership in the clean beauty anti-ageing category — a coveted spot for any skincare line.

Tropic — Best Makeup Remover

Smoothing Cleanser Complexion Purifier

Tropic’s Smoothing Cleanser Complexion Purifier won gold for effectively removing makeup while being gentle on all skin types. Known for its sustainable ethos and natural formulations, Tropic’s win here underscores the growing demand for skincare products that combine efficacy with ethical responsibility — a hallmark of the Global Makeup Awards.

Rose & Caramel — Best Fake Tan for Face

Nudity Aqua

Taking gold in the face fake tan category, Rose & Caramel’s Nudity Aqua impressed judges with its natural, lightweight formula. This product offers a buildable glow enriched with botanical ingredients, proving that luxurious tanning solutions can be both effective and skin-friendly.

BPerfect — Best Fake Tan for Body

Liquid 10 Second Tan

BPerfect’s Liquid 10 Second Tan earned the gold for the body fake tan category with its fast-absorbing, streak-free finish. This product appeals to consumers seeking convenience without compromising on a flawless, natural-looking tan — a testament to BPerfect’s innovative approach to beauty.

Baylis & Harding — Best Body Wash

The Edit Cherry Temptation Body Wash

Baylis & Harding, a staple in the UK beauty scene, secured gold with The Edit Cherry Temptation Body Wash. Its indulgent scent paired with gentle cleansing properties offers a spa-like shower experience, reinforcing the brand’s reputation for accessible luxury.

Lalique — Best Candle

Glenturret Candle

Luxury brand Lalique won gold for their Glenturret Candle, celebrated for its sophisticated fragrance and elegant design. This win highlights the Global Makeup Awards’ broad recognition of beauty and lifestyle products that enhance self-care rituals beyond skincare and makeup.

Collection Cosmetics — Best Setting Product

IncrediBROW Brow Glue

In the competitive setting product category, Collection Cosmetics’ IncrediBROW Brow Glue stood out. This product provides long-lasting hold while maintaining a natural brow look — a crucial factor for consumers demanding both style and wearability.

Arbonne — Best Bronzer

Glow On Bronzer

Arbonne’s Glow On Bronzer took gold by delivering a radiant, natural sun-kissed glow without harsh chemicals. This win reflects Arbonne’s commitment to botanical ingredients and skin-friendly formulations, resonating strongly with today’s health-conscious consumers.

Babe — Best Lash Serum

Original Essential Lash Serum

Finally, Babe’s Original Essential Lash Serum earned gold for its proven ability to support lash growth and strength. This effective formula is beloved by both professionals and consumers looking for fuller, healthier lashes — making it a standout in the beauty awards arena.

Why Big Brands Keep Returning to the Global Makeup Awards

What sets the Global Makeup Awards apart — making it one of the best UK beauty awards — is its ability to attract big names and emerging brands alike, providing an internationally recognized platform that truly elevates winners. These prestigious awards offer:

• Industry-Expert Judging: Thorough, professional evaluations ensuring winners genuinely lead their categories.

• Global Exposure: Opportunities for brands to be recognized worldwide, beyond regional or national confines.

• Marketing Power: Winners gain credibility and visibility that boost consumer trust and sales.

• Diverse Categories: From skincare and makeup to lifestyle products like candles, the awards celebrate broad innovation.

Get Ready: 2025 Entries Open This September

If your brand aims to join this elite group of winners, mark your calendar for September 2025 when entries open for the 2025 Global Makeup Awards. Compete on an international stage and gain recognition among the biggest names in beauty.