How Winning the Global Makeup Awards Can Boost Your Beauty Brand — Enter 2025 Now

If you’re a beauty brand looking to grow your visibility and credibility, entering beauty awards like the Global Makeup Awards can be a game changer. These awards are highly respected worldwide and recognize the best in makeup, skincare, and beauty innovation.

But why should you enter? And how have past winners used their accolades to stand out in a competitive market? We’ve gathered real examples from recent years to show you how winning a Global Makeup Award can help your brand—and why the 2025 entry period is a must for serious beauty brands.

Why Enter the Global Makeup Awards? The Benefits of Beauty Award Recognition

Entering beauty awards isn’t just about winning a trophy—it’s about what comes after:

• Boost your brand’s credibility and trust with consumers and retailers.

• Get your products in front of industry experts and a global audience.

• Feature your wins in marketing materials such as packaging, websites, and social media.

• Access ongoing exposure through the awards’ online magazine, website features, and social media promotion.

• Gain valuable feedback from a panel of expert judges who know the beauty industry inside and out.

Whether you’re a well-known brand or an indie newcomer, beauty awards like the Global Makeup Awards can help you build authority and open new doors.

Real Success Stories from Past Global Makeup Awards Winners

Dr. Lipp (UK) — 2022 Global Makeup Awards

Dr. Lipp’s Original Nipple Balm and other products won Gold, Silver, and Bronze awards in 2022. Since their win, Dr. Lipp has incorporated their accolades into their marketing, highlighting the awards on their packaging and digital platforms. This recognition helped build customer trust and reinforced their reputation for quality and innovation in skincare.

Bio-First (Australia) — 2022 Global Makeup Awards

Bio-First won three Gold awards in 2022 for their natural and clinically proven skincare products. They leveraged these wins to set themselves apart in a crowded market, emphasizing their commitment to natural ingredients and product efficacy. Sharing their success helped increase their visibility and sales both locally and internationally.

Nu Skin (USA) — 2022 Global Makeup Awards

Nu Skin earned the Best USA Beauty Brand award in 2022, which they proudly promoted across their social media channels. The award strengthened their brand narrative of quality and innovation, helping to deepen consumer loyalty and attract new partners.

ModelRock (Australia/New Zealand) — 2024 Global Makeup Awards

ModelRock took home the Best Beauty Brand for Australia/New Zealand in 2024. For this rising brand, the award provided a valuable marketing boost, gaining new followers and creating buzz on Instagram and beyond.

How to Prepare to Enter the Global Makeup Awards 2025

The entry window opens this September. Here’s how to get ready:

1. Review the categories carefully to find the best fit for your products.

2. Prepare your product samples — the panel requires six samples for review.

3. Gather your brand story and supporting info that demonstrate innovation and quality.

4. Stay up to date on entry requirements and deadlines through the official Global Makeup Awards website.

No launch date restrictions mean you can enter new or existing products, making it accessible for brands at every stage.

Final Thoughts: Why 2025 Could Be Your Breakthrough Year

Entering the Global Makeup Awards isn’t a guaranteed shortcut, but it’s a proven way to get your brand noticed by experts and consumers alike. Brands like Dr. Lipp, Bio-First, Nu Skin, and ModelRock have all used their awards to grow credibility, increase sales, and expand their reach.

If you want your beauty brand to stand out in 2025, don’t miss the entry period opening this September. Getting your products recognized could be the step that changes everything.