Great News: The 2025 Global Makeup Awards Entry Deadline Has Been Extended

Great News: The 2025 Global Makeup Awards Entry Deadline Has Been Extended

We have some exciting news to share with you today - due to overwhelming interest and a flurry of last-minute requests, we’re extending the entry deadline for the 2025 Global Makeup Awards until Wednesday, 25th September.

If you missed last night’s original cut-off, this is your second chance to get involved in one of the beauty industry’s most talked-about awards. Whether you're a returning entrant or joining us for the first time, this extra time gives you the opportunity to prepare your submission and make sure your product gets the recognition it deserves.

Why We’ve Extended the Deadline

Every year, we receive emails in the final 24 hours from brands who just need a little more time - to gather assets, finalise packaging, or ship out their samples. We hear you.

The Global Makeup Awards has always been about celebrating real innovation and performance across all areas of beauty — not just those with big teams and fast turnarounds. That’s why we've made the decision to extend the deadline, giving everyone a fair chance to submit their best work.

What Makes the Global Makeup Awards Different

Our awards are judged solely on product performance. We don't require lengthy essays or brand pitches. The goal is simple: highlight the products that truly deliver results, whether they come from large-scale beauty houses or small independent labs.

In 2024, we saw some incredible winners who are still generating buzz today:

• 100% PURE won Best Restorative Anti-Ageing Product with their Retinol Restorative Overnight Balm

• Tropic took Best Makeup Remover with their Smoothing Cleanser Complexion Purifier

• Rose & Caramel and BPerfect both claimed wins in the tanning categories

• Baylis & Harding, Lalique, Collection Cosmetics, Arbonne, and Babe Original also took home top prizes for standout products across body care, fragrance, brows, bronzers, and lash serums

These winners prove that innovation is alive and well in the beauty world — and that the Global Makeup Awards continues to be a trusted barometer of what’s working in real-life routines.

There’s Still Time - But Don’t Wait Too Long

With this new deadline, you now have until midnight on 25th September to complete your entry. That means a few more days to finalise your product selection, ship samples, and submit your details.

As always, we encourage entries across all categories: skincare, makeup, body care, tanning, fragrance, wellness, and everything in between. If your product has delivered amazing feedback from customers or brought something new to the market, it deserves to be seen.

How to Enter

The entry process is quick and simple. Head to our website, choose your categories, and send us your product samples. No long application forms or complicated criteria — just a focus on what matters: performance and quality.

Let 2025 Be Your Year

If you’ve ever considered entering but didn’t quite make the deadline, this is your moment. The Global Makeup Awards is more than a trophy - it’s a seal of credibility, a platform for exposure, and a chance to be recognised among the best in the beauty industry.

So, take this extended deadline as the green light you’ve been waiting for. We can’t wait to see what you bring to the table this year.