Global Makeup Awards 2025 Winners Announced | Highlights from This Year’s Top Beauty Brands

The Global Makeup Awards 2025 have officially been revealed, celebrating the very best in international beauty, skincare, haircare, and wellness. Each year, the awards recognise innovation, quality and creativity across both established and emerging beauty brands.

This year’s competition saw hundreds of entries from around the world, showcasing some of the most exciting launches in clean beauty, skincare science and makeup artistry.

Highlights from the 2025 Winners

Here is a look at some of the standout winners from this year’s Global Makeup Awards.

Skincare Excellence

Emma Hardie – Brilliance Facial Oil

Tropic Skincare – Youth Potion Enriched Retinal Complex

VIGNEUL COSMETICS – Moisturizing and Illuminating Cream

Pickle’s Potion – Strawberry Mister

Feather & Down – Magnesium and Passionflower Oil

Make-up Innovation

Wunderbrow – Define & Lengthen Mascara

MUA – Kaleidoscope Xtra 24 Shade Eyeshadow Palette

INIKA Organic – Tinted Sunscreen

Charly Baron – Mineral Baked Bronzer Set

Lamel – Oh My Color Gel Eye Liner

Haircare Heroes

Rossano Ferretti Parma – Best Hair Brand

The Curl Company – Curl Mask

Sienna X – Gradual Organic Self Tan Rose Mist

Fragrance and Wellness Favourites

Oriflame – Love Potion Cherry on Top Eau de Parfum

Feather & Down – Magnesium and Passionflower Dream Mist

LA CANNEBERGE – Beauty Oil

Brand and Innovation Awards

Tropic Skincare – Best UK Beauty Brand

VIGNEUL COSMETICS – Best European Beauty Brand

Avon – Best Design and Packaging (Highly Commended)

Celebrating Global Beauty Innovation

The Global Makeup Awards are known for championing both household names and emerging independent labels, highlighting how beauty innovation continues to evolve worldwide. From sustainable formulations to professional-grade performance, 2025’s winners represent the best of what the beauty industry has to offer.

Whether it is the clean, botanical approach of INIKA Organic, the luxurious expertise of Rossano Ferretti Parma, or the iconic heritage of Avon, this year’s winners reflect the creativity and quality that define the modern beauty landscape.

For the full list of winners, visit here