Global Makeup Awards 2025: Entries Open September – Celebrating Innovation and Excellence in Makeup Worldwide
- editor3343
- 2 days ago
- 3 min read
The Global Makeup Awards 2025 are opening for entries in September 2025, welcoming brands from around the world to compete on one of the industry’s most prestigious stages. This globally inclusive awards program has quickly become a benchmark for excellence, innovation, and quality in makeup — attracting hundreds of entries each year from both iconic global brands and emerging indie labels.
Why Choose the Global Makeup Awards?
Unlike region-specific contests, the Global Makeup Awards are open to all brands worldwide — no matter where you’re based or how big your company is. Winning or even being shortlisted offers brands invaluable recognition that resonates with consumers, retailers, and industry professionals alike.
Spotlight on the 2024 Global Makeup Awards Winners: Leaders Who Set the Standard
The 2024 edition of the Global Makeup Awards celebrated some exceptional brands and standout products that defined innovation and excellence in the industry:
dōTERRA: Dominating with 11 Awards
A global leader in essential oils and wellness, dōTERRA took home an impressive 11 awards, including Gold for Best Bath Product with their Refreshing Body Wash and Best Sleep Spray/Balm with the Serenity Stick + Valerian. These products stand out for combining makeup and skincare benefits with natural ingredients — a perfect example of the growing demand for multi-functional beauty products.
Seoulista Beauty: Innovation in Eye Care
Seoulista Beauty won Gold for Best Plumping Eye Product with their Eye Lift® Hydrate Cryo Cooling Eye Patches, celebrated for their cooling, hydrating properties that refresh tired eyes instantly. This product exemplifies the blend of skincare and makeup innovation, offering targeted solutions that consumers love.
MUA Makeup Academy: UK’s Best Green Makeup Brand
MUA Makeup Academy earned Gold as the Best Green Makeup Brand in the UK, thanks to products like the Hydra Juice Peptide Lip Balm and the Ultimate Obsession Palette. Their focus on sustainability, ingredient transparency, and accessible pricing resonated strongly with both judges and consumers, underscoring the importance of eco-consciousness in makeup.
Other Notable Mentions
The awards also saw recognition for brands pushing boundaries in inclusivity, packaging innovation, and formulation, reinforcing the diversity and dynamism of the makeup industry today.
What Does Winning a Global Makeup Award Mean for Your Brand?
Beyond prestige, winning a Global Makeup Award delivers concrete benefits:
Enhanced Credibility: The official winner’s badge signals quality and innovation, inspiring trust among consumers.
Marketing Power: Leverage your win across social media, product packaging, and PR campaigns to boost visibility.
Retail Exposure: Winning products attract attention from buyers and distributors worldwide, increasing sales opportunities.
Media Coverage: Get featured in beauty trade publications and digital media, amplifying your brand’s reach.
Networking: Connect with industry leaders and innovators through award events and related opportunities.
Categories to Watch in 2025
The awards cover a broad spectrum of makeup and beauty categories, including:
Best Foundation
Best Lipstick
Best Eye Makeup
Best Sustainable Packaging
Best Vegan Makeup
Best Newcomer Brand
Best Inclusive Shade Range
And many more
This diversity encourages brands to showcase their full creative and ethical strengths.
Key Dates for the 2025 Global Makeup Awards
Entries Open: September 8, 2025
Entries Close: October 16, 2025
Finalists Announced: November 20, 2025
Winners Revealed: December 2, 2025
How to Enter
Entering the Global Makeup Awards is simple:
Visit GlobalMakeupAwards.com starting September 8.
Review the entry guidelines carefully.
Submit your products ahead of the October 16 deadline.
Why the Global Makeup Awards Should Be Your Go-To Award in 2025
Open to all brands globally, no regional restrictions.
Judged by an expert panel focusing on innovation, quality, and sustainability.
Offers unmatched international visibility in an increasingly crowded market.
Winners receive extensive media exposure and retailer interest.
A powerful marketing tool that builds brand trust and consumer loyalty.
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