Final Call: The 2025 Global Makeup Awards Entry Period Closes Tonight at Midnight
- editor3343
- Sep 16, 2025
- 3 min read
It’s hard to believe how quickly this year has flown by, but here we are — the deadline for entering the 2025 Global Makeup Awards is just hours away. If you’ve been meaning to submit your product, this is your final reminder: entries close tonight at midnight.
Every year, we’re amazed by the level of creativity, innovation, and dedication we see from brands across the beauty industry. From indie startups to long-established names, the Global Makeup Awards is proud to celebrate products that truly deliver results and stand out in an ever-evolving market.
As the entry portal winds down, we’ve been reflecting on last year’s awards and the incredible winners that made the 2024 ceremony so special. These brands didn't just win trophies — they earned recognition from both industry insiders and consumers who trust the Global Makeup Awards as a stamp of credibility and quality.
A Look Back at the 2024 Winners
One of the highlights from 2024 was seeing 100% PURE take home Gold for Best Restorative Anti-Ageing Product with their Retinol Restorative Overnight Balm. This product really impressed the judges with its clean formulation and visible results. It's a great example of how natural ingredients and high-performance skincare can work hand in hand.
Another standout was Tropic, who won Best Makeup Remover with their Smoothing Cleanser Complexion Purifier. We’ve seen this cleanser grow in popularity over the years, and it continues to be a favourite for its gentle yet effective formula — perfect for daily use and a real treat for the skin.
In tanning, we had two excellent Gold winners. Rose & Caramel picked up Best Fake Tan (Face) for their Nudity Aqua, a water-based formula that gives a gorgeous glow without clogging pores. For the body, *BPerfect’s Liquid 10 Second Tanwas a winner for its fast-drying, streak-free finish. It’s easy to see why this one was such a hit — who doesn’t love a product that delivers amazing results in just seconds?
We also had some beautifully indulgent body and fragrance products take top prizes.
Baylis & Harding’s The Edit Cherry Temptation Body Wash won Best Body Wash, and it's been a favourite for its luxurious scent and everyday pampering feel. On the home fragrance front, Lalique took home Gold for Best Candle with their Glenturret Candle — a perfect blend of elegance and artistry that elevated any room it was placed in.
In makeup, Collection Cosmetics won Best Setting Product for their IncrediBROW Brow Glue, which kept brows in place all day long — no flakes, no fuss, just great hold and definition. Arbonne also received well-deserved recognition for their
bronzer, winning Best Bronzer thanks to its buildable, radiant finish that suited a wide range of skin tones.
And let’s not forget lash care. Babe’s Original Essential Lash Serum took Gold for Best Lash Serum, impressing our judges with how well it supported lash growth and strength over time. It’s always exciting to see products that go beyond surface beauty and really work at a deeper level.
These 2024 winners showed just how much innovation is happening in the beauty world. What makes the Global Makeup Awards special is that every product is judged based on merit — not brand size or marketing spend. That means every entry has a fair shot, whether it’s a brand-new launch or a trusted favourite.
Why You Should Enter Tonight
Entering the Global Makeup Awards is more than just winning a trophy — it's about celebrating the hard work that goes into creating truly great beauty products. It’s also an opportunity to put your product in front of a wider audience, including press, buyers, retailers, and thousands of beauty lovers who follow our awards closely.
If you’ve launched a product you believe in, now is the time to make sure it gets noticed. Being featured as a winner in the Global Makeup Awards can open doors, validate your brand’s reputation, and give your product the kind of spotlight it deserves.
Entries Close at Midnight
This is your final chance to enter for 2025. The process is quick and simple, and we’d love to see your product among this year’s hopefuls. Whether it's skincare, makeup, tanning, fragrance, or something beautifully unique — we want to hear from you.
Head to our website and submit your entry before the deadline hits tonight. We can’t wait to discover what this year’s lineup has in store — and maybe, just maybe, you’ll be among the names we celebrate next.
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