Enter the 2026 Universal Beauty Awards — Opening 16 October 2025
- editor3343
- Oct 6
- 3 min read
The Universal Beauty Awards 2026 are opening for entries on 16 October 2025, and submissions will close on 20 December 2025. Winners will be announced on 1 February 2026.
This prestigious, global competition recognises excellence across all sectors of the beauty industry—from skincare and makeup to haircare, grooming, wellness, and beauty devices. Whether you’re a small indie brand or a major international company, the Universal Beauty Awards provide a trusted platform to showcase your products to the world.
Why the Universal Beauty Awards Matter
In a market saturated with new beauty launches daily, standing out can be a challenge. Winning or even being shortlisted in the Universal Beauty Awards signals to retailers, consumers, and industry experts that your product is among the very best in its category. The awards are judged by a panel of independent experts, including beauty editors, professionals, and influencers, ensuring that your product is evaluated fairly and credibly.
Last year’s winners included some of the most respected names and innovative newcomers in the industry, setting a benchmark for quality and creativity.
2025 Universal Beauty Awards — Celebrating Real Winners
The 2025 awards honoured brands that have made remarkable contributions to beauty innovation and quality. Among the Gold Winners were:
Ole Henriksen for Best Night Mask
RITUALS for Best Foaming Cleanser
Mary Kay for Best Facial Oil
Dr. Simon Ourian for Best Toner and Best Supplement
FOREO for Best Cleansing Device
Amory London for Best Lip Balm
Voduz for Best Hair Straightener
Rossano Ferretti for Best Hair Styler
Bellissima for Best Hair Dryer
These brands represent a range of categories and demonstrate the diversity and global reach of the Universal Beauty Awards.
You can view the full list of winners from 2025 here: 2025 Universal Beauty Awards Winners.
What Categories Can You Enter?
The Universal Beauty Awards feature a wide range of categories to accommodate virtually every type of beauty product. Categories include but are not limited to:
Skincare (cleansers, serums, moisturisers, masks, oils, toners)
Haircare (shampoos, conditioners, styling products, tools)
Makeup (foundations, lipsticks, mascaras, brushes)
Men’s grooming products
Wellness and supplements related to beauty
Beauty devices and tech tools
This breadth ensures that no matter your speciality, there is a category tailored for your product.
The Benefits of Entering
1. International Recognition
Winning a Universal Beauty Award is a global accolade. It signals to retailers, distributors, and consumers worldwide that your product meets rigorous standards for quality and innovation.
2. Credibility and Trust
The Universal Beauty Awards are independently judged by beauty experts who assess each product on formulation, packaging, innovation, and consumer appeal. This lends impartial credibility to the results that consumers and industry insiders respect.
3. Marketing and PR Advantage
Award winners receive an official seal of approval that can be used on packaging, websites, and advertising materials. This helps increase brand visibility, build consumer confidence, and attract media attention.
4. Media Exposure
Winners are featured in the Global Makeup Awards’ website with backlinks, blogs, and social channels. This gives brands additional platforms to showcase their products to a targeted beauty audience.
Key Dates to Remember
Entries Open: 16 October 2025
Entries Close: 20 December 2025
Winners Announced: 1 February 2026
These deadlines are firm, so make sure to prepare your entries ahead of time.
How to Enter
Entering the Universal Beauty Awards is simple:
Starting 16 October 2025, visit www.globalmakeupawards.com
Select the Universal Beauty Awards 2026 category
Complete the online entry form with your product details
Send in your product sample(s) for judging
Products are evaluated based on innovation, quality, packaging, consumer appeal, and overall brand story.
Tips for a Successful Entry
Highlight innovation: Judges look for originality and new approaches to beauty challenges.
Clear product information: Provide detailed ingredient lists and benefits.
Packaging matters: Beautiful, sustainable, and practical packaging can make a difference.
Brand story: A compelling brand ethos or mission can help your entry stand out.
Follow instructions: Ensure you meet all submission requirements and deadlines.
Join a Global Community of Beauty Innovators
By entering the Universal Beauty Awards, you become part of a respected global community of brands that are shaping the future of beauty. It’s not just about winning — it’s about benchmarking your products against industry leaders, gaining feedback, and elevating your brand on the world stage.
Ready to Enter?
The Universal Beauty Awards are your opportunity to be recognised alongside some of the most innovative and respected brands in beauty today. Don’t miss your chance to shine in 2026.
Visit www.globalmakeupawards.com on 16 October 2025 to submit your entry.
Comments