Big Names, Big Impact: Label M Leads the Way at the Global Green Beauty Awards

The Global Green Beauty Awards, now in their sixth year, continue to set the standard for recognising brands that lead the way in clean, green, and sustainable beauty. Since their launch in 2019, the awards have built a reputation for championing the best in eco-conscious beauty—and that includes welcoming both indie innovators and industry giants.

One of the most exciting highlights from the 2024 awards was the recognition of Label.M, the professional haircare line developed by the globally renowned Toni & Guy group. Label.M proved that even the biggest names in the beauty world are taking sustainability seriously—and innovating at every turn.

Label.M Takes Home Gold for Clean Haircare Excellence

In 2024, Label.M secured not one but two prestigious wins:

• Gold Winner: Best Vegan Conditioner for the Label.M Vibrant Rose Colour Care Conditioner, a beautifully formulated product that marries high performance with vegan values. It hydrates and protects colour-treated hair while meeting the growing demand for cruelty-free, plant-based ingredients.

• Gold Winner: Best Recyclable Packaging, celebrating the brand’s commitment to sustainable design. By prioritising eco-friendly materials, Label.M proves that packaging can be both stylish and circular.

These wins mark a powerful shift in the narrative—where mainstream, salon-level brands are now leading the charge in ethical beauty. For those searching best vegan conditioner UK 2024 or recyclable haircare packaging, Label.M is a top-ranking name.

A Growing Legacy of Big Names and Big Wins

The 2024 Global Green Beauty Awards featured some of the biggest names in clean beauty:

• Dr. Organic swept up a remarkable 13 awards, including golds for Best Natural Hand/Nail Product and Best Essential Oil—proving that consistent eco-values can scale across an entire brand portfolio.

• Rehab. earned multiple golds, notably Best Green Haircare Brand, with their plastic-free Vital Hair Brush and biodegradable shampoo sheets making waves in zero-waste beauty.

• BYROE took gold for Best Zero Waste Beauty Brand, showing how luxurious skincare can also be low-impact. Their gender-inclusive and socially conscious values stood out strongly.

• Rituals, a household name in luxury bodycare, secured gold for Best Sustainable Beauty Brand, thanks to innovations in refillable packaging and responsible sourcing.

Together with Label.M, these wins reflect a beauty industry that is evolving quickly to meet consumer demand for transparency, ethics, and planet-positive innovation.

Why the Global Green Beauty Awards Matter

These awards are more than just trophies—they’re SEO gold, marketing fuel, and genuine third-party validation. With high-ranking search terms like green beauty awards winners, sustainable conditioner, vegan haircare brand, and eco-friendly beauty packaging, winners often see a major boost in both consumer visibility and trust.

The inclusion of powerhouse brands like Toni & Guy’s Label.M helps reinforce the credibility and global reach of the Global Green Beauty Awards. Their win helps position them not only as style leaders, but as eco-leaders too.

Looking Ahead: Winners for 2025 Announced June 23rd

The countdown is on for the 2025 Global Green Beauty Awards, with winners to be officially announced on June 23rd. The entry list is already packed with fresh talent and exciting innovations. If previous years are anything to go by, we can expect a celebration of brands that combine powerful performance with environmental and ethical integrity.

Why You Should Enter the 2026 Global Green Beauty Awards

If you're a beauty brand committed to sustainability, entering the 2026 Global Green Beauty Awards is your opportunity to be recognised alongside the best in the industry. The awards have been running since 2019 and have grown to become one of the most prestigious platforms for recognising green beauty across Europe, the UK, the USA and beyond.

Benefits of entering:

• Prestige and Visibility: Appear alongside leading brands like Label.M, Rituals, and Dr. Organic.

• SEO Exposure: Winners are featured in high-traffic articles and search rankings for terms like best vegan shampoo, organic beauty brand, and green beauty awards.

• Consumer Trust: Gain third-party recognition that resonates with eco-conscious consumers looking for ethically made products.

• Social Proof: Use the award logo in marketing materials, social campaigns, and press coverage.

Whether you're a global salon brand or a niche indie startup, these awards help position your product in front of the people who care most: informed, ethical consumers.

Final Thoughts

Label.M’s success at the 2024 Global Green Beauty Awards proves that even legacy brands can evolve—and thrive—in the sustainable beauty space. With a focus on recyclable design and vegan formulas, they exemplify what it means to innovate responsibly. They join a roster of other high-impact winners, all proving that green beauty is not just a trend, but the future of the industry.

If you're a beauty brand ready to make your mark, now is the time to plan your entry for 2026. Because beauty isn't just about looking good—it’s about doing good too.