A look ahead at the 2025 Global Makeup Awards: what this year’s entries reveal about beauty in 2025

The 2025 Global Makeup Awards are one of the most anticipated industry events each year, and this edition has already proven to be one of the strongest. The awards continue to attract entries from across Europe, the UK, the USA, Asia and Australia, with a mixture of innovative indie labels and well-known global brands. It reflects how wide the beauty and personal care market has become, and shows the level of new product development happening across skincare, makeup, bodycare, haircare and wellness.

One of the main strengths of the Global Makeup Awards is that every product is judged in person, not simply voted on online. This allows formulas and textures to be tested properly and helps ensure that results are based on real product performance. It also puts lesser-known and emerging brands on equal ground with household names, giving smaller companies a genuine chance to win.

This year has been particularly competitive in the skincare and makeup categories. Serums, moisturisers and cleansers have shown huge leaps in ingredient technology, and there has been strong innovation in hybrid makeup that combines colour with active skincare. Bodycare and haircare have also seen growth, especially in natural and aromatherapy-inspired formulas. It is clear that consumers are looking for products that are clean, effective and sensorial, and many brands have focused on botanical ingredients and sustainability.

Makeup remains a major focus for the awards, and the 2025 entries have included a wide range of foundations, concealers, mascaras, lip oils, lipsticks and eyeshadows. Beauty tools and devices also continue to expand, including makeup brushes, skin devices, cleansing tools and hair styling technology. It shows that the Global Makeup Awards are no longer only about cosmetics but now capture the full beauty routine from start to finish.

With such a wide range of categories, the judging panel has had a very difficult job choosing winners. Some categories received submissions from more than one region, which helped showcase how trends differ in various parts of the world. The awards continue to recognise outstanding quality, innovation and results, and remain a trusted reference for consumers looking for honest recommendations.

The official results of the 2025 Global Makeup Awards will be announced on 12 November 2025. The full winners list will be published on our website, including gold, silver, bronze and highly commended placements across every category. The digital winners page will also include follow-up features and brand articles, which helps provide additional visibility for independent and established companies.

For brands who are considering entering a beauty award soon, entries are currently open for the 2026 Universal Beauty Awards. This is our largest international competition, open to skincare, makeup, bodycare, haircare, wellness, fragrance, tools and supplements. It is suitable for both indie brands and global names, with no launch date restrictions and categories covering both individual products and full brand recognition. More information can be found on our official site.

The 2025 Global Makeup Awards remain an important benchmark in the beauty industry. With strong entries, detailed judging and international reach, they continue to highlight quality products that truly perform. Check back on 12 November 2025 to see which brands take home gold.