After being judged by our expert panel of beauty judges the results are in!
Now you can know for sure which brands are the best for innovation with new beauty launches from across the UK. Below you can see the results for the best of the best in the makeup world.... as well as for the best skincare, haircare, body-care and the industry game changers!
Just click on the winning products to go straight to the product webpage
Bath & Body
Brand Innovation (these products can be launched before 2018)