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Vegan? Cruelty free? We look into what is behind the words for the beauty industry
The 2020 Global Green Beauty awards is aimed at beauty brands who are trying to bring out more green beauty lines or clean beauty lines. The idea is to educate and to move towards a more eco conscious direction for beauty brands and to celebrate those brands which are already greener and cleaner.
There are many ways to be green and clean, for example being plastic free, zero waste, natural, organic, vegan and cruelty free. But being one doesn't necessary mean you are the other. So in today's blog post we thought we would go through some environmental and ecological terminology as it isn't always that clear. It is one thing when you're in the supermarket picking up organic eggs, but another thing when you are browsing for the latest beauty products.
What is Vegan beauty?
Vegan beauty products by definition contain no animal products or animal derivatives. That means, no lanolin, no beeswax, no honey, no collagen, no gelatin for example.
Vegan cosmetics does not necessarily therefore mean it is not tested on animals. The term purely means it contains no animal products or derivatives. Saying that, many many ethical brands try to tick all the boxes and they will often be both vegan and cruelty free beauty products. However, saying it is Vegan is not enough to ensure it is cruelty free, it also needs to state that too in order to be certain it is. Often this is written on the packaging, or on the website, otherwise you can check with the manufacturer directly.
What are cruelty free beauty products?
Ok, so for a brand to be cruelty free, it needs to not test the products on animals at any stage.
That sounds easy, so where does the gray area begin?
Often companies say they are 'required by law' to test on animals. This is more often than not for global brands where in some countries it is necessary to test on animals for the product to be able to be sold there. That means, those companies are not cruelty free, as at some stage (to sell the products in some countries) they have to test on animals, even if it is through a third party.
So is my cruelty free product vegan?
As we said above, being cruelty free does not equate to the product being vegan. This is as though no animals may have been tested on, the product may still contain a product like honey, and therefore not be considered as vegan as the ingredients include animal derivatives.
That's quite a lot of information when looking at vegan and cruelty free cosmetics brands, but we hope that cleared up some questions for you for when you are next browsing for your next beauty purchase.
We celebrate all brands that are making efforts to support the environment, whether in its ingredients, ethics, testing or more. Slowly slowly, we are all becoming more aware about the environment and our impact on it, as well as its impact on us. We look forward to sharing the winners showcase with you for the 2020 Global Green Beauty Awards on the 10th August when we announce the winners in the Global Makeup Magazine. This awards is for all brands who have products which are in some way, ethical, green and of course clean.
Have a great day,
The Global Makeup Awards team xx
We are so delighted to announce that tomorrow the USA 2020 Global Makeup Awards opens!
We are so excited to make this awards truly global as through opening in the USA, the beauty hub of the world, we will be sure to see huge innovation in the beauty and cosmetics industry.
The global makeup awards looks at new launches - so we are looking for beauty entries which have been launched after January 2018 and and are available to purchase in the USA. The global makeup awards is currently open in three regions - the UK, Scandinavia, and now also the USA.
Winners receive a paper certificate, a mention in our online magazine Global Makeup Magazine and a link on our website. It costs £100 to enter the awards with one product and we require 6 product samples. Products are judged on their efficacy by the judges, so as long as the product is a game changing, great product, you have a chance of winning an award!
You've got to be in it to win it though. And to win what we call a 'beauty oscar' - just click on the enter award page here.
Categories are for makeup, skincare, haircare, bodycare and brand categories. We are looking at a wide range of beauty innovations so there is a category for everyone within the beauty industry.
The deadline to enter is August 1st and winners will be announced on September 10th 2020.
We look forward to seeing a host of new brands enter, especially ones which are only based in the USA. To enter the awards, your beauty brand has to be available to purchase in the USA, either in a shop or by post.
USA 2020 Global Makeup Awards launch June 1st 2020
We are ecstatic to announce the launch of the USA 2020 Global Makeup Awards. We had over 350 entrants for the UK awards, and we are sure we are going to beat this record with the USA.
The USA is the global leader in beauty and cosmetics which means we can't wait to see their hottest launches for 2020. We were so excited to go to the North America, Las Vegas COSMOPROF beauty event this year, which has been postponed. It typically attracts over 40,000 guests which is quite incredible. They are hoping their June dates will now be in September but due to the coronavirus outbreak this might be postponed again. Let's wait and see!
Regardless of Las Vegas Cosmoprof, we will be going ahead with the USA 2020 Global Makeup Awards. We have some key dates for your calender so be sure to put down the following for our beauty awards:
USA 2020 GLOBAL MAKEUP AWARDS.
June 1st 2020 - Awards open for entries
August 1st 2020 - Awards entries close
August 10th 2020 - Last submission of product samples
September 10th 2020 - Winners Announced Online
To enter the awards we are looking only for the newest and freshest beauty products - so we are looking for products launched after January 2018 only. We require 6 x product samples which will be judged by our panel of judges. Please note that for shipping from the USA to the UK you will need to fill our the appropriate customs label! We have categories for makeup, skincare, body care, haircare innovation and more, so have a look at our USA 2020 Global Makeup Awards product categories list which is available to view now. The product entry page will be open from June 1st when the awards go live for entries.
From big to Indy brands, we have seen that everyone is in for a chance to win with our beauty awards. Winners will receive a paper certificate and an online winners badge for their gold, silver or bronze wins in the awards. Online they will also get a back link direct to their website and gold winners will also have a free image on our website to enhance their win.
If, however, green and clean is more your thing, then why not look into our Global Green Beauty Awards. This is open to brands globally and there are no launch date restrictions. There are categories for brands and beauty products which are green, organic, natural, ethical, zero waste, cruelty free or made from key natural ingredients. Entries for the Global Green Awards are open now until July 15th.
Hi everyone. Dan here, firstly with a little update on life here in Italy and then with a quick spotlight
on one of the victors after the recent announcement of the winners at the 2020 UK Global Makeup
So, since we last met, lockdown measures have gradually eased here in the region of Lombardy.
Lombardy is in the north of the country; it borders Switzerland and its two largest cities are Milan
and Brescia. The word Lombardy is originally formed from Long and Beard, that’s pretty cool. I’m
down in the Brescia region, among the stunning mountains at the popular holiday destination Lake
Over the past week, shops and restaurants have gradually reopened, and once again there are
people on the streets and visiting cafes. On Friday afternoon I had an appointment in the beautiful
lakeside town of Salo, and there was a wonderful energy and atmosphere as friends re-connected
with each other after nearly 3 months of isolation. Everyone seemed to respect social distancing and
the police were helping restaurateurs to arrange their tables according to new regulations
Personally, I’ve particularly enjoyed getting my paddleboard back out on the lake. The scenery here
is beautiful but I don’t think any view of the area beats the view from when you are actually in or on
In addition to getting out on the lake, our international team has been busy announcing the UK
winners of the 2020 Global Makeup Awards. There were over 350 entries to our beauty awards and
over the next few blogs, we’re excited to share more information and background on some of the
winners. You can read our debuted new magazine "Global Makeup Magazine" showing the winner's showcase for the 2020 Global Makeup Awards here.
Let’s start with the BEST CLEANSER GOLD WINNER. Beuti skincare prevailed in a competitive market
to take home the gold award for their Pomegranate glow 3 in 1 enzyme cleanser & Phytoessence
Biocosmetics Face Cleansing Oil, launched in 2015 by former aesthetician LEILA AALAM with the
mission of providing high quality yet affordable beauty products free from unnecessary chemicals.
Beuti products were an immediate hit and Kate Middleton even took care to include their products
while packing her hospital bag as she prepared to give birth to little Louis -read the blog here:
The Pomegranate glow 3 in 1 enzyme cleanser is a fantastic product which in addition to being an
excellent cleanser, also functions as a facemask when left applied for 5-10 minutes. The fermented
Pomegranate acts like a gentle glycolic acid which exfoliates and cleanses skin while rose clay while
Copaiba Balsam soothes and protects against inflammation.
Beuti were hugely deserving winners in this category of beauty awards despite facing a lot of
competition from other high-quality brands. Do check out their website where you can order online
and access a list of stockists throughout the UK, USA and Europe - https://beutiskincare.com/shop/
That’s all for now but please stay tuned for more spotlights on worthy winners from our most recent
awards over the coming days and weeks. We love sharing more information with you about our
winners and their stories!
Global Beauty Awards and an update from Italy for all those curious from the UK and beyond!
Hi everyone, Dan from the Global Beauty Awards here again with a little update on the state of
things here in the lake garda region on Italy where the sun is shining but the beaches are empty, and
the bars are closed. Tomorrow we have an exciting announcement - at 5pm we will be announcing the winners of the UK 2020 Global Makeup Awards. There's been a record number of entries for this awards with over 350 entries! We couldn't believe how many big and small brands entered. If you are still looking to enter an award for your brand - our Global Green Beauty Awards are open for entry with categories for ethical, green, vegan, zero waste, plastic free and natural beauty brands.
I thought I would also give a little update on life at the moment in Italy where I am writing this from, as we really can't avoid discussing the coronavirus situation and how it is affecting everyday life in every country and of all walks of life. So, nearly eight weeks have passed since the Italian government declared a lockdown in the country and the rules have gradually become stricter. I live in a fairly small town of 7,000 inhabitants and local news and gossip spreads quickly round here!
Last week a citizen was fined 220 euros for not wearing a mask while walking his dog. In the Lombardy region it is now compulsory for anyone leaving the house to wear a mask or at least cover their face with a scarf or bandana. Then a few
days later, a woman who is in the process of moving from one house to another was fined 550 euros
for passing by her new house to pick up some things while on the way to the supermarket. So, I think
its fairly to say that the lockdown is being enforced quite strictly here.
The good news though is that the daily death rare, whilst still terrifyingly high, is going down and
hopefully the worst is behind us. The government is planning to re-open some businesses and we
are awaiting official confirmation of ‘phase 2’ plans. They are due to make an announcement today,
but we are expecting that on May 4 th some of the restrictions forbidding us to go out will be lifted.
That’s s huge relief as it is extremely eerie watching police cars slowly circle the block while playing a
pre-recorded message through a loudspeaker, warning residents to say in their houses. I’m a little
more used to the strange atmosphere in the supermarkets now although shopping is not the
highlight of me week and I’ve managed to stretch out to nine days between visits, even if that
means more meals of tuna and pasta than I’d normally like.
On the bright side, since the local beach, which is two minutes away, is out of bounds, I’ve had more
time to work with my colleagues on our next beauty awards. Actually, that’s not a chore because our
team rocks and we love our jobs. Still, paddle-boarding out on the lake is always pretty special.
So, what have we been up to? Well we opened for entries to the Global Green Beauty Awards a few weeks
ago and we’ve already had an impressive number of entries. It’s so reassuring to know that the
beauty industry takes the environment so seriously and is working so hard to create products in an
ethical and sustainable way.
Thank you to everyone who has entered so far, for anyone who would still like to enter their
product, we are accepting entries until mid-July but don’t delay. Enter now and don’t miss the
chance to showcase your fantastic products and share with us all the important work you do to help
the planet with your entry into the Global Green Beauty Awards.
Scandinavian Beauty Awards – Spotlight on past Winners
So, as you know, last December we announced the winners of the 2019 Scandinavian Beauty Awards.
Today I would like to shine a spotlight on some of the winners. We’ll delve a little more into who
they are and what their mission is and we’ll also take a look at their products.
FOREO deservedly won the Gold Award for Best Innovative Beauty Product at last year’s
Scandinavian Beauty Awards. They also took home the silver award for Best Scandinavian Beauty
Brand. Let me tell you a little more about them!
Just six years ago Foreo consisted of just two Swedish-based employees, would you believe that the
company now consists of more than 3,000 people all over the world. With over 20 million products
shipped, these are certainly exciting times at the company!
The company approach is attain expert level though action and experimentation and so far it’s
working having achieved great success with the introduction of the LUN line of T-sonic facial
cleansing and anti-aging devices, they are now launching their impressive ISS— the first ever
silicone electric toothbrush.
The UFO smart mask treatment is the result of an ingenious combination of advanced dermal
technologies with Korean mask formulas. It is a 90-second mask treatment combining device-
activated formulas with heating, cooling, and T-Sonic pulsations. It works fantastically on all skins
types and is often particular interest to those looking to treat fine lines and wrinkles, pores, and
dullness and uneven texture.
It also brightens your complexion and kills the bacteria which can cause acne. There is a pre-
programmed setting with the perfect temperature and pulsation intensity, this smart mask
treatment is a fast and effective facial treatment which will transform not only your complexion but
also your beauty regime.
Winners of our Best Cleanser Gold Award were BAIE BOTANIQUE with their fantastic Rose &
Cupuacu Enzyme Cleaner. They also won the Best Vegan Brand Award.
The company, founded by Sophie Oliver, a professional make-up artist with over 20 years’
experience in the beauty industry and a follower of a plant-based lifestyle. At Baie Boutique, Sophie
has achieved something really wonderful by combining her professional enthusiasm with her
personal lifestyle and passion to create a skincare range which is full of natural ingredients and
avoids preservatives and additional ingredients wherever necessary.
In a recent blog post (https://www.baiebotanique.com/blogs/baie-blog/introducing-rose-renew-
rose-and-cupuacu-enzyme-cleanser) – Baie Botanique share some really fascinating extra
information on the rose and cupuacu enzyme cleanser. The cleanser (82.65% Organic | 100% Natural
| PETA certified Vegan and Cruelty-free) contains rosewater, rose absolute and rosehip oil,
ingredients which have been used in beauty regimes for thousands of years and are known to have
been trusted by Cleopatra and, more recently, Duchess of Cambridge, Kate.
I have to say it’s a real privilege to be able to share a nit more information with you about our
previous winners. These companies are clearly built on foundations of passion and desire to help not
only people with their skincare, but also to do it in an ethically sound way. This certainly seems to be
the direction the industry is moving in and entries to our Green Beauty Awards are coming in thick
and fast. If your company would like to take part, please don’t hesitate to enter. Entries are open
Our recent ‘In the Spotlight’ blogs have been really popular and quite a few people have requested
more. Naturally, we’re happy to oblige. We love writing about our favourite brands and sharing the
stories behind the products. We honestly don’t believe that the any company could be successful
within the beauty sector without a deep-rooted passion for helping other people and creating
quality products, while continually driving the industry forward.
Today we want to highlight some of the winners from our 2019 UK Global Makeup Awards.
BEST FACE MASK SILVER WINNER - Oh K!
Chok Chok Ruby Slice Mask
The Chok Chok Ruby Slice Mask, is a Hyper targeted mask shaped to target specific areas of the skin
and formulated with skin nourishing botanical extracts and probiotics.
Originally founded at a studio in London in 2014, Oh K! soon partnered with research and
development experts in Seoul, South Korea. Oh K! is a really exciting company that always seems to
be at the forefront of trends. Their ethos is to seek out new experiences and sensations by creating
products which spark joy and curiosity.
We also LOVE their blogs! Their most recent gives great tips on how to improve your sleep. Check it
out here - https://www.ohklife.us.com/blogs/ohkblog/how-to-get-the-best-nights-sleep
BEST ANTI AGEING PRODUCT SILVER WINNER - Alpha H
Liquid Gold Intensive Night Repair Serum
Alpha H were winners of the UK Global Makeup Awards Best Face Mask Silver Award.
Australian company Alpha H has become a firm favourite with such household names as Marks &
Spencer, Harvey Nichols and premium airlines including British Airways and Virgin Atlantic. Its origins
beginning over 20 years ago, Brand owner and director Michelle Doherty has used her own
experiences of searching for the best product for her skin to inform the developments and
innovations of the company.
On their website Michelle shares her own story of extended trouble with chronic cystic acne and her struggle to find suitable products which would
help her as well as a very sad lack of understanding from some professional who should have been
more empathetic. Her success is just wonderful to see and its great to know she’s coming from a
place where she understands the impact skin trouble can have on someone’s life and the difference
the right product can make. Michelle and Alpha-H have shared their gift with the world and that
definitely deserves some recognition.
You can also take a look at some of the positive press Alpha-H have received from the beauty
magazines including Vogue, Marie Claire and Grazia
So, why not take 10 minutes to check out the websites of these wo deserved winners and find out
even more about their missions? There is so much good stuff out there to read and it’s a great way
to fill your break if you’re tired of reading the same old websites every day!
That’s it for now but look out for our next blog coming soon! Thanks for reading! And be sure to look out for our announcement tomorrow for the winners of the 2020 UK Global Makeup Awards..... there are even more exciting beauty and make brands who have made it this year.
2020 Green Global Beauty Awards - and an update on our team and industry
Hi there everybody! This is Dan with another blog from Italy lockdown!
In a minute I want to tell you some exciting news about the imminent launch of the 2020 Green
Global Beauty Awards but first here’s a little update from life in lockdown in the Brescia region of
Italy, one of the areas hit hardest by coronavirus.
Strangely, after over three weeks I feel like I’m getting used to this staying at home malarkey. It’s
definitely a sad time for all of us in Italy and tragic that so many people are losing loved ones.
However, it’s important for us to all stay fit, healthy and, most of all, positive during these
challenging and uncertain times. Some positives which I have taken are:
Doing online fitness classes with my old outdoor fitness gang from London. We used to train
together in the park at 6:30am three times a week, rain or shine. In fact, I remember once after
training through a huge downpour, that the local rugby coach furiously called all his players from the
park to demand why they couldn’t turn up to their training session while we all could! Anyway,
we’ve been training together online and its been great to see friends who I haven’t seen for four
Online Poker – A little less healthy but last night I had so much fun playing with my old school friends
online. We even did it in fancy dress. I’m kind of enjoying experimenting with the freedom lockdown
fashion gives. Anything goes!
Acting – Haha! A close friend and I are also practicing our (extremely) amateur acting skills through
facetime. We’re currently trying to work out what the heck is going on in Waiting for Godot.
Music – Well, I always have time for music but I’m enjoying learning new songs on the ukulele and
trying some beginner flamenco guitar techniques.
Another reported consequence from lockdown has been greatly reduced pollution and reduced
human impact on nature. Sadly, Brescia is one of the most polluted cities in Europe. I’m lucky to live
outside of the city and near the beautiful Lake Garda but the traffic can still get extremely bad here,
especially during the summer with a high volume of tourists and very few alternate route to get
between the towns on the lake.
The environment has been on everybody’s mind for quite a few years, but Greta’s recent campaign
has brought it even more to the forefront. Such a huge achievement!
We’ve already seen a lot of our previous award winners have business models which promote green
practices and this April we will launch the 2020 Green Global Beauty Awards. Entries open April 1 st
and these awards are obviously exclusively for green/clean brands. The Global Green Beauty Awards comes under the umbrella of the Global Makeup Awards for those brands who want to reflect their greener cleaner side with an awards specifically dedicated at their efforts.
With attitudes changing and people wishing to have a more eco conscious beauty regime, we couldn't think of a better way to recognize industry experts than with the 2020 Global Green Beauty Awards. Brands are welcome to enter both the Green Awards and the Global Makeup Awards.
There will also be categories for organic products, reflecting the demand from customers to use
more ethical skincare products on their skin. These awards are open to brands across the globe!
Don’t hesitate to enter if your brand strives to create ethical and environmentally friendly products!
That’s all for now folks but I’ll update you again soon! Until then, stay safe!
Best wishes to you all during these strange days. We would like to remind everyone and reassure you that the UK 2020 Global Makeup Awards is going ahead and will still be announced on 10th May.
Today’s blog is from our Global Makeup Awards team member Dan who is based in the lake garda region of Italy, currently in lockdown due to the virus.
Hi folks, here’s an update from a Londoner who’s been living in sunny Italy for the last four years. At
the moment, here in the Brescia region we are all in lockdown and can only leave our houses for
certain reasons, such as food shopping (only from the nearest supermarket), or medical
emergencies. We need to fill out a form for each trip out of the house and police can fine or even
imprison anyone who gives false information or moves around outside of their town without a valid
reason. However, the latest news is that if everyone respects the order to stay at home #IoStoAcasa,
hopefully that will make a big difference to the current infection rates. Apparently, the arrival of the
hot Italian summer will hopefully also help kill off the virus. Of course, there isn’t much known about
this virus at this stage and its possible that some news stories and internet rumour aren’t as accurate
as we’d like but the reassuring message being displayed from many different buildings is “andra
tutto bene” – everything’s gonna be all right”. I’m sure it will be but do hope we can get back to
“normality” as soon as possible.
Today I’ve been wondering, - how has coronavirus impacted the beauty industry? Of course, there
are more important things to concern ourselves with, yet as I speak from the hardest hit area of
Europe, I also know how important it is to also distract ourselves from worry about COVID-19 and to
think about things that make us happy and feel good. For many of us, that includes our favourite
beauty products. That being said, obviously the current situation has had repercussions on planned
events, beauty awards and makeup awards over the coming months.
Here at Global Makeup Awards we have cancelled our Asia 2020 Awards Launch because of
coronavirus and the difficulty that will ensue for brands who are closed (logistics etc.) You will see it
launch next year or if this happens to blow over quicker than we think, you might even see the awards for ASIA at the end of 2020. For now, the main priority is to stay fit and healthy and to help other who need our help.
BEAUTY NEWS AS A RESULT OF CORONAVIRUS
Other news in beauty is that the large beauty trade fair - Cosmoprof in Bologna - has been
postponed to June 11-14th.
Also, the Natural and Organic Trade Show 2020 in the UK also has been postponed –
(https://www.naturalproducts.co.uk/) and will now be held on 7-8 July.
Here, we are working from home and plaaning something exciting for a ‘Green Beauty Awards’, stay
tuned for more information!
Anyway, that’s enough for today. I just thought I’d share an update with you from a Londoner in Italy
and wish you all the best during these difficult times. The sense of optimism and community here is
so strong; when we work together, we can overcome any challenge we face!
Ciao a tutti!
Good afternoon from London where spring is trying its best to nudge its way out in front of winter
but not very successfully (so far)!
Today I want to shine a spotlight on some of our previous winners.
SKOGEN had a great year last year, winning two gold awards and one silver for their Jasmine
Collection moisturiser and eye-cream products.
“Skogen” means “forest” in Swedish and I think this name perfectly captures the company’s ethos
which is to use all-natural ingredients and work in an environmentally friendly way while creating
top-quality beauty products. SKOGEN is based in New York and Sweden and has placed itself at the
forefront of high-end beauty product brands.
They are also featured in this month’s British edition of VOGUE magazine see online version here -
2019 UK Global Makeup Awards
BEST NIGHT CREAM GOLD WINNER
Night Cream- Jasmine Collection
BEST EYE CREAM GOLD WINNER
Eye Cream - Jasmine Collection
BEST MOISTURISER SILVER WINNER
Day Moisturizer Jasmine Collection
Another of our winners was Rose and Caramel. Established in 2010 with the objective of creating
the perfect tanner, Rose and Caramel’s initial breakthrough came with their launch of Nudity
Aerosol. Since then they have gone from strength to strength. A busy duo, Rose and Caramel have
recently been in Los Angeles, mingling with some huge influencers and visiting the LA Pretty Little
BEST BATH / SHOWER PRODUCT GOLD WINNER
ROSE AND CARAMEL
Purity Self Tan Removing Bubble Bath (world first)
BEST BRONZER/ HIGHLIGHTER SILVER WINNER
ROSE AND CARAMEL
Nudity Clean & Clear Cream Based Self Tan Aerosol
FOREO were worthy winners of our Best Beauty Electrical Device Gold Award for their LUNA 3
Despite the fact that six years ago the company consisted of just two employees, Foreo has
experienced amazing growth and success and now employs over 3000 people across the globe. The
company was founded in Sweden and takes great pride in hiring staff from a range of backgrounds,
which complements the company’s innovative approach and unconventional yet ground-breaking
way of pushing forward technological solutions.
BEST BEAUTY ELECTRICAL DEVICE GOLD WINNER
The final company which we want to highlight today is Dr Lipp, producers of 100% (not 99%) natural
products. Founded by the infuriatingly multi-talented and stunningly beautiful Pontine, while she
was working in Milan. Now based in both West London and a sweet Verbier chalet, Pontine searched
high and low for a lip balm which would meet her needs until she stumbled upon nipple balm as the
perfect way to keep her skin in prime condition.
BEST LIPGLOSS GOLD WINNER - Dr. Lipp
Moisturising Colour Tints,
BEST LIP BALM GOLD WINNER - Dr. Lipp
So, please do check out these marvellous companies and their excellent products. We love our job
and we love working with and using the best beauty products on the mark-up. It’s really a privilege
for us to work with industry leaders and to share information about them with you. Stay tuned for
more In the Spotlight articles coming soon! And remember that our UK 2020 Global Makeup Awards will be announced on 1st April 2020.
Editor's Makeup Newsflash
Bitesize news on the latest and great updates from the Beauty and Makeup Industry for the Global Makeup Awards and the Global Green Beauty Awards
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