It's the final countdown!  Entries for the UK 2021 Global Makeup Awards close in 5 days, on 15th March 2021.

It has been a whopping 3 months since the awards opened on the 1st January 2021.  Trying to organise so many amazing entries alongside Brexit and the Global Pandemic have made this year's awards one to remember.  There have been a fair share of logistical difficulties with couriers the last few months, but not a challenge we can't handle!  We have seen an astonishing number of entries, and the bell hasn't chimed yet - we still have a huge 5 more days to see the entries pour in.  

There have been so many new brands back this year, after multiple years and awards of entry.  We adore seeing so much brand loyalty, and we recognise and appreciate all the brands who come back year after year to our beauty awards.  We also have seen a huge number of new beauty brands!  As our UK 2021 Global Makeup Awards celebrates the best in new launches, it is great to see lots of start-ups showcasing their new beauty products.  With categories not just in makeup, but also in skincare, hair care, body care and hygiene, we are seeing a record number of entries.  There is still time to enter though, with 5 days to get your entry in.

There is nothing like a last minute entry and we look forward to seeing the final push this weekend! In fact, we are dying to see what the last minute entries are!  The global pandemic has changed consumer habits, and we are seeing  a bigger focus on health and wellbeing, skincare, hair care and anything which is DIY at home beauty!

As soon as the UK 2021 Global Makeup Awards close, we are delighted to announce, that for its second year the 2021 Global Green Beauty Awards will launch straight after! This is for greener and cleaner brands with no launch date restrictions.  In fact we look forward to telling you about these green beauty awards in the upcoming blogs.  Many brands want to showcase their ethical ethos and we are so proud to have an award which recognises this shift towards being more eco-conscious and responsible.

We look forward to announcing the winners in Global Makeup Magazine at the end of April.  

Speak soon beauty lovers!

The GMA team x

Wow.  It's been an exhilarating start to the year with our UK Beauty Awards.  As part of a Global beauty awards group, we work through the year providing the following 5 awards:

UK Global Makeup Awards (our local beauty awards for new trends.)
ASIA Global Makeup Awards (perfect for the Asian beauty award market, and also includes New Zealand and Australia beauty awards.)
USA Global Makeup Awards (for the American Beauty Award market - a very interesting concept as USA Beauty Awards is not such a recognised concept compared to the other geographical markets - especially the UK where Beauty Awards are huge!)
Scandinavia Global Makeup Awards
and last but not least, the Global Green Beauty Awards (our biggest green and clean beauty awards which opens from mid March.) 

The 2021 UK Global Makeup Awards is drawing to a close with entries closing in two weeks, on 15th March 2021.  Immediately after, the 2021 Global Green Beauty Awards open.  It has been exhilarating for the UK market, as after the success of last year, which was our biggest year to date, who knew what the future would hold for 2021 which sees the UK reeling from the effects of its biggest recesion to date due to the coronavirus outbreak.  The beauty industry was particularly hard hit, as the high street was closed, and with many people who had lost their jobs, there was less to spend on high end beauty items.  On the other hand, self-care has never been so important - and home hair kits and home spa products have seen a rise.  

Our beauty predictions for 2021 from what we've seen so far is a leap towards more affordable and more eco beauty goods that you can use at home.  Unfortunately, we've also seen a lot of famous beauty houses collapse.  Victoria Beckham Beauty has closed its London store. Other colour cosmetics brands have taken a hit, as with social venues and work places being closed people just don't need it.  Overwhelmingly, we have seen an increased demand for skincare haircare, wellness and of course sanitization. We have seen many beauty brands bring out hand sanitisers and hand creams and soaps in a reaction against the COVID19 pandemic. In fact at the start of the pandemic, you couldn't find hand soap or hand sanitiser for love nor money in any supermarket or pharmacy.  OUr UK 2021 Global Makeup Awards responded to this with the following new categories:

Best New Health and Wellness Product
Best New Hand Cream
Best Soap Bar
Best Liquid Soap 
Best Hand Sanitiser

After a year of meticulously washing and scrubbing our hands - we are all desperate for new finds in these categories which look after our hands and care for them.

All of your beauty predictions with be proven (or otherwise!) in our winners list in April's Global Makeup Magazine.  There are still two weeks left to enter our UK beauty awards, and if you have an ASIAN beauty brand you can enter our Asia beauty Awards the 2021 ASIA Global Makeup Awards until April.

Speak soon

the GMA team