2020 UK Global Makeup Awards opening January 2020
Happy New Year everybody. Have you made any resolutions yet?
Well it’s not too late to add another to list, something a little more special and exciting than joining the gym or reducing time wasted on your phone! How about winning an award for your make-up company? That would be a highlight you could really look back on when you’re reviewing your achievements as we approach next Christmas (I know, I know, sorry! Too soon!). It’s true though, as not only would the glory of winning an award be a wonderful feeling of recognition, the additional social media marketing and exposure would further propel your product into the orbit of discerning consumers.
Furthermore, a shiny trophy adorning your offices makes a great talking point and an inspiration to continue your great work!
Here at the UK Global Makeup Awards we had a fantastic 2019. Our job really is great; we have the
privilege of trying, testing and reviewing the best products on the market and discovering all the
newest products and companies. Last year we were hugely impressed with all the companies who
entered the awards, but we feel that in 2020 the standards are going to be even higher!
So, we are excited to announce that the 2020 Global Makeup Awards are now OPEN! YAY! Don’t
hesitate! Apply now to stand a chance of being a winner.
A winner’s award is a great sign for customers who have a difficult choice to make when facing
which products to spend their hard-earned money on. Choosing which make-up product to buy
when there seems to be an ocean of choice can be an overwhelming experience. Thankfully, a
trusted award goes a long way and can make all the difference to sales.
As for the companies themselves, they benefit from wide-exposure and recognition from within the
industry. Finding material to use for social media marketing can often be difficult and time-
consuming. Winning an award, however, provides a wealth of material which can be used over the
course of a year. Photos of the trophy, photos of staff with the trophy etc. and naturally there are
the shares and retweets.
All brands are welcome to participate. Both large and small companies have reaped great rewards
from getting involved while consumers appreciate the low-down on all the latest beauty trends.
Products are reviewed by a panel of judges on their efficacy, value and quality. The judging process
is extremely intense, and your products will be thoroughly analysed and reviewed. That’s not to say
its an entirely unpleasant experience for our experienced judges, they love their work, but they do
have the highest of standards and expectations.
So, if one of your goals this year is to win an award for your work, go ahead and get involved with
our awards. Nothing will round off the year better than the whole team being able to share in a
prestigious win, a definite marker to further build upon.
Global Makeup Awards looks at Lush's new flagship Liverpool store
Bath bomb beauty bananza Lush has opened its biggest doors yet. After last year's marketing scandal of their 'anti spy cops campaign' the brand has recovered well. They have looked at revolutionising beauty spaces to create a whole experience when entering their new flagship store.
Lush have just opened their flagship store in Liverpool. It is truly huge at a massive 1380sq metres, not only is it on three floors (one of which is entirely dedicated to its own in-house spa) but it is also manned by 167 staff members.
Playing to their strengths, which is environment first, this is even replicated in their coffee bar. With plant based milks only, Lush is hot on the veganism trend as their coffee and their beauty products are of course against cruelty to animals. Their coffee is 100% vegan and their cafe is also against single use plastic. Furthermore, all their products are completely sourced in the UK to cut down their carbon footprint - so be sure to bring along your reusable flask the next time you pop to Liverpool!
Their flagship Lush store also comes complete with its own hair salon 'Lush HairLab'. This is their first hair salon and comes stocked with 50 unique hair products from Lush. Moving away from the toxicity of hair dye - this lush salon offers Henna alternatives as well as of course hair cuts, treatments and blowouts. Who knows, maybe lush will enter one of their new makeup, beauty or haircare products in the Global Makeup Awards this year as we look at all the latest products launches from the last year from the beauty industry. Our beauty and makeup awards would be delighted to have a to luxury beauty brand apply and nominate their products ready for review by our team of professional judges for review.
Physically, the open plan store is stunning - with products laid out in a way that you will want to snap it for your instagram, but also because of the floral arrangements throughout the store. In fact, it even houses its own in house florists so you can buy some plants to take home with you. Just like the coffee, all the plants are sourced from the UK. Offering seasonal bouquets, it makes for a unique purchase at the new Lush store.
Lastly, with a whole floors dedicated to a spa this is something to definitely enjoy. It is the 8th of Lush's Spas, but this one is even designed to host parties! Or else, book your self in for a relaxing massage to take the edge off shopping.
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