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So we’ve all heard of K-Beauty which has become over the years an umbrella term for skin-care products that are derived from South Korea. However, a newer term in the world of beauty is S-Beauty - which stands for Scandinavian Beauty or Scandi-Beauty. Whereas K-beauty became famous in Europe as we were intrigued by their 10 step skincare regime - S Beauty is quite the opposite - looking at more minimalist products that have a higher efficacy.
In this year’s 2020 Scandinavian Global Makeup Awards, we thought it would be interesting to delve deeper into the intricacies of S-Beauty. At its core, S-Beauty is about an all natural beauty look, often using natural products. When it comes to makeup, S-beauty favours a more subtle look using natural and earthy colours that enhance your own natural beauty. Packaging is minimalist, futuristic and bang on trend, much like their renown Scandi decor.
Self care while going through lockdown 2.0 is what is really important right now, and Scandinavians known how to hunker down and enjoy time indoor in the warm and cosy while it’s cold outside. In fact, Scandinavian winters are known for being sub-zero, and that can take a toll on the delicate skin on your face. S-Beauty with regards to skincare really looks at protecting your skin from the harshness of external factors like weather and pollutants while keeping it moisturised and nourished. An intensive serum is an absolute must for providing your skin with the protection it requires.
What are the other traits of S-Beauty? Minimalism goes a long way, and you won’t find a Scandinavians bathroom counter filled with thousands of lotions and potions. Quality and functionality are paramount. Less products which DO more. You’ll also notice more moisturisers with SPF, and also even up to 50SPF as they take protection against sun damage very seriously. Scandi’s aren’t known like brits for being abroad and sporting a bright lobster pink sunburn.
So who are the big names in Scandi Beauty right now? Perhaps the most well known in S-Beauty in the makeup world is Kkaer Weis, famous for high-performing, luxury makeup that is both certified organic and sustainable. In skincare, there is a myriad of names, as Scandinavians take their skincare routine very seriously. Despite being known as a nation of minimalism, they don’t skimp on the steps in skincare routine. Big name players are Rosenserien, FOREO, Eleni & Chris, Barr Sweden, Skogen Cosmetics, Primex Iceland and Mette Picaut, just to name a few.
S-Beauty goes further than just the products that you put on your skin and the earthy tones of the makeup you choose. It is a way of life. Balance is central to all things Scandinavian, which is part of their appreciate of ‘Hygge’. You need to balance the modern world with nature, and balance also your own like. A balanced and colourful diet is very important to them as well as finding time for themselves, and of course time to exercise. It is all tied in together - makeup, diet, exercise, inner wellbeing, in helping them to feel like the best versions of themselves.
With all the uncertainties right now with the coronavirus pandemic, we could all do with taking a leaf out of the Scandinavians book, and look at enjoying the smaller things in life and taking a more balanced approach. The next time you make a beauty purchase, why not try S-Beauty, and look for better ingredients, a more natural approach and see if it is an all rounder that can do more.
After a long, steamy summer the nights are drawing in earlier, heating is going on and time for a bit of cosy on down.
The Danish and Norwegians have a word for this. Hygge. A hug for the soul, mind and consciousness. Giving yourself a pamper and creating a feeling of ease and contentment. Hard in the current climate. It’s not just the weather assaulting our mind and body but the current pandemic is making us all keep to our homes whether by choice or legislation.
It seems an appropriate time to look at beauty products coming from our colder cousins, as they are the pioneers of S-Beauty aka Scandinavian Beauty. Think of all things Nordic, including the people, and the ability to keep fresh and strong comes to mind. People who have known how to take care of themselves in extremes of weather, keep safe, well and healthy. Great respecters of their environment and of themselves, and known for natural, clean beauty products. In fact, this is why we created the Scandinavian Global Makeup Awards - as those from the Scandinavian countries, have a wholly different approach to skincare and cosmetics, keeping things clean and natural.
We may not want to run naked through the snow to throw ourselves into a natural hot geyser but we would all like to know what pleasure is aroused buy this act. Because there must be a pay off!
So, we must look to the Skandi natural resources that we can use and indeed practice the respect they ave for our living world.
The judges have been long been admirers of SKOGEN products, who were winners in the 2019 Scandinavian Global Makeup Awards and the 2020 Global Green Beauty Awards. Not just because of Skogen Cosmetics fabulous packaging which in itself is worthy to grace the shelves of any discerning designer led aficionado but the contents are truly amazing. Our judges have had The Jasmine Collection on test.
Giving or receiving these products is an act of hygge in itself. The outer packaging is an extremely well manufactured box in royal blue but on opening the inside has been decorated with beautiful photographic scenes from the countryside. Just to get you in the right frame of mind. Every products differs with its interior. And sitting regally inside this gorgeous presentation box sit a violet blue capsule which seems to float inside a transparent outer covering. Even the men sit up and notice the beauty of the presentation of the SKOGEN Range.
The underlying theme of the serums and creams is Jasmine. This is a beautiful fragrance for those who don’t like their products too earthy. And luckily we are all different so it's lovely to have a fragranced option.
SKOGEN is a Swedish/US collaboration. Definitely a high end product the products have given great results. We love the fact that these luxury products still retain the criteria of being healthy and environmentally friendly. The Face Serum and Day Moisturiser leave the skin feeling wonderfully fed and radiant. Using the serum in conjunction with the Night moisturiser results in skin ready to face the day! SKOGEN EYE SERUM and EYE CREAM definitely helped this delicate area of the face minimising dark circles and invigorating this part of the face that many of us need help with. Especially when sleep has been hard to find!
Last but certainly not least the Judges loved the non surgical Face Mask. King Tut would have loved this product. Looking like a gold mask this product contains a full set of 12 treatments which are soaked in a highly concentrated serum. Ingredients include hyaluronic acid, algae extract, we carat gold and vitamins to leave the skin rejuvenated, deeply nourished and radiant. This product also importantly stimulates cell vitality to enhance firmness. Use it post procedures to stimulate healing. Use it to minimise redness and even skin tones. Or just use it for a bit of your own hygge!
Be sure to look out for other Scandi brands in the upcoming 2020 Scandinavian Global Makeup Awards, where the winners will be announced on 10th December in Global Makeup Magazine. These beauty awards celebrate all things beauty and Nordic.
Good afternoon from London where spring is trying its best to nudge its way out in front of winter
but not very successfully (so far)!
Today I want to shine a spotlight on some of our previous winners.
SKOGEN had a great year last year, winning two gold awards and one silver for their Jasmine
Collection moisturiser and eye-cream products.
“Skogen” means “forest” in Swedish and I think this name perfectly captures the company’s ethos
which is to use all-natural ingredients and work in an environmentally friendly way while creating
top-quality beauty products. SKOGEN is based in New York and Sweden and has placed itself at the
forefront of high-end beauty product brands.
They are also featured in this month’s British edition of VOGUE magazine see online version here -
2019 UK Global Makeup Awards
BEST NIGHT CREAM GOLD WINNER
Night Cream- Jasmine Collection
BEST EYE CREAM GOLD WINNER
Eye Cream - Jasmine Collection
BEST MOISTURISER SILVER WINNER
Day Moisturizer Jasmine Collection
Another of our winners was Rose and Caramel. Established in 2010 with the objective of creating
the perfect tanner, Rose and Caramel’s initial breakthrough came with their launch of Nudity
Aerosol. Since then they have gone from strength to strength. A busy duo, Rose and Caramel have
recently been in Los Angeles, mingling with some huge influencers and visiting the LA Pretty Little
BEST BATH / SHOWER PRODUCT GOLD WINNER
ROSE AND CARAMEL
Purity Self Tan Removing Bubble Bath (world first)
BEST BRONZER/ HIGHLIGHTER SILVER WINNER
ROSE AND CARAMEL
Nudity Clean & Clear Cream Based Self Tan Aerosol
FOREO were worthy winners of our Best Beauty Electrical Device Gold Award for their LUNA 3
Despite the fact that six years ago the company consisted of just two employees, Foreo has
experienced amazing growth and success and now employs over 3000 people across the globe. The
company was founded in Sweden and takes great pride in hiring staff from a range of backgrounds,
which complements the company’s innovative approach and unconventional yet ground-breaking
way of pushing forward technological solutions.
BEST BEAUTY ELECTRICAL DEVICE GOLD WINNER
The final company which we want to highlight today is Dr Lipp, producers of 100% (not 99%) natural
products. Founded by the infuriatingly multi-talented and stunningly beautiful Pontine, while she
was working in Milan. Now based in both West London and a sweet Verbier chalet, Pontine searched
high and low for a lip balm which would meet her needs until she stumbled upon nipple balm as the
perfect way to keep her skin in prime condition.
BEST LIPGLOSS GOLD WINNER - Dr. Lipp
Moisturising Colour Tints,
BEST LIP BALM GOLD WINNER - Dr. Lipp
So, please do check out these marvellous companies and their excellent products. We love our job
and we love working with and using the best beauty products on the mark-up. It’s really a privilege
for us to work with industry leaders and to share information about them with you. Stay tuned for
more In the Spotlight articles coming soon! And remember that our UK 2020 Global Makeup Awards will be announced on 1st April 2020.
Winners have been announced for the 2019 Scandinavian Global Makeup Awards. Read the full list of winners here.
Happy New Year to you all. In case you missed it due to the hectic Christmas period, here are the
results of the 2019 Scandinavian Global Makeup Awards.
Finally, we can announce the winners of the 2019 Awards bur before we tell you who they are we’d
just like to say a big thank you to all the companies who entered. The competition was fierce and it’s
just wonderful to see the benchmarks continually being raised. We’re grateful to have access to the
wide range of quality products on offer from companies in the beauty industry and we all appreciate
the progress and developments made over the last year.
So, without further ado, here are a few of this year’s Gold Winners in the 2019 Scandinavian Global Makeup Awards:
BEST PRIMER GOLD WINNER: KORENTO COSMETICS, Soft Velvet Primer
BEST MASCARA GOLD WINNER: LAVINDE, Lavinde Beyond Volume & Curl Mascara
BEST BRONZER / HIGHLIGHTER GOLD WINNER; KORENTO, Rose Quartz Highlighter
Hair and Body Care Categories
BEST SHAMPOO OR CONDITIONER GOLD WINNER: Biovène Barcelona, Biovène Barcelona Pink
BEST BATH / SHOWER PRODUCT GOLD WINNER: ROSE AND CARAMEL, Purity Self Tan Removing
Bubble Bath (world first)
BEST HAIR MASQUE GOLD WINNER: ARGANICARE, Castor Oil Hair Masque
BEST BODY PRODUCT GOLD WINNER: NUORI VITAL, Body Balm
BEST CLEANSER GOLD WINNER: BAIE BOTANIQUE , Rose Cupuacu Enzyme Cleaner
BEST MOISTURISER GOLD WINNER: BARR SWEDEN, Multivitamin Facial Cream
BEST NIGHT CREAM GOLD WINNER: SKOGEN, Night Cream- Jasmine Collection
BEST EYE CREAM GOLD WINNER: SKOGEN, Eye Cream - Jasmine Collection
We’d also like to give a special mention to the Editor's Choice Winners:
Our Editor's Choice Gold Winner was ELENI & CHRIS for their Anti-ageing face serum.
Eleni and Chris are a mother daughter team who have built an empire with their beauty brand.
Despite very different approaches and backgrounds, the duo have identified their mutual passions
and inspirations which are drawn from their Scandinavian roots.
Our second Editor's Choice Gold Winner was THE PERFECT V for the Vanicure Essentials Kit (Gentle
Wash + Gentle Exfoliator + VV Cream + VV Beauty Sheet).
The Perfect V was founded by AVONDA NELSON URBEN who six years ago left the chaotic New Yorkscene to set up home and business just outside of Copenhagen, Denmark.
A massive congratulations to all the Gold and Silver Award winners. Not only are your products
game-changers but you are playing a key role in driving the industry forward as a whole. Our judges
had a hard time picking winners and spent hours and hours testing and reviewing all the products in
each category, but they are all satisfied with their final choices and pleased to have played their part
in the awards process.
To enter these awards, the products needed to be Scandinavian Beauty Products and available to
buy in Scandinavia or be from brands or products originating in Scandinavia.
Global Makeup Awards shows the latest trends as reviews only new products. If you would like to
enter our next awards, please do get in touch.
Editor's Makeup Newsflash
Bitesize news on the latest and great updates from the Beauty and Makeup Industry for the Global Makeup Awards and the Global Green Beauty Awards
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