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So we’ve all heard of K-Beauty which has become over the years an umbrella term for skin-care products that are derived from South Korea. However, a newer term in the world of beauty is S-Beauty - which stands for Scandinavian Beauty or Scandi-Beauty. Whereas K-beauty became famous in Europe as we were intrigued by their 10 step skincare regime - S Beauty is quite the opposite - looking at more minimalist products that have a higher efficacy.
In this year’s 2020 Scandinavian Global Makeup Awards, we thought it would be interesting to delve deeper into the intricacies of S-Beauty. At its core, S-Beauty is about an all natural beauty look, often using natural products. When it comes to makeup, S-beauty favours a more subtle look using natural and earthy colours that enhance your own natural beauty. Packaging is minimalist, futuristic and bang on trend, much like their renown Scandi decor.
Self care while going through lockdown 2.0 is what is really important right now, and Scandinavians known how to hunker down and enjoy time indoor in the warm and cosy while it’s cold outside. In fact, Scandinavian winters are known for being sub-zero, and that can take a toll on the delicate skin on your face. S-Beauty with regards to skincare really looks at protecting your skin from the harshness of external factors like weather and pollutants while keeping it moisturised and nourished. An intensive serum is an absolute must for providing your skin with the protection it requires.
What are the other traits of S-Beauty? Minimalism goes a long way, and you won’t find a Scandinavians bathroom counter filled with thousands of lotions and potions. Quality and functionality are paramount. Less products which DO more. You’ll also notice more moisturisers with SPF, and also even up to 50SPF as they take protection against sun damage very seriously. Scandi’s aren’t known like brits for being abroad and sporting a bright lobster pink sunburn.
So who are the big names in Scandi Beauty right now? Perhaps the most well known in S-Beauty in the makeup world is Kkaer Weis, famous for high-performing, luxury makeup that is both certified organic and sustainable. In skincare, there is a myriad of names, as Scandinavians take their skincare routine very seriously. Despite being known as a nation of minimalism, they don’t skimp on the steps in skincare routine. Big name players are Rosenserien, FOREO, Eleni & Chris, Barr Sweden, Skogen Cosmetics, Primex Iceland and Mette Picaut, just to name a few.
S-Beauty goes further than just the products that you put on your skin and the earthy tones of the makeup you choose. It is a way of life. Balance is central to all things Scandinavian, which is part of their appreciate of ‘Hygge’. You need to balance the modern world with nature, and balance also your own like. A balanced and colourful diet is very important to them as well as finding time for themselves, and of course time to exercise. It is all tied in together - makeup, diet, exercise, inner wellbeing, in helping them to feel like the best versions of themselves.
With all the uncertainties right now with the coronavirus pandemic, we could all do with taking a leaf out of the Scandinavians book, and look at enjoying the smaller things in life and taking a more balanced approach. The next time you make a beauty purchase, why not try S-Beauty, and look for better ingredients, a more natural approach and see if it is an all rounder that can do more.
Hello to all our lovely readers,
The entries for this year's 2020 Scandinavian Global Makeup Awards have officially closed now. We are still accepting late product sample deliveries because of all the crazy world events that have been going on, including a UK lockdown 2.0.
Entries for the Scandinavian Global Makeup Awards are for all brands which are either Scandinavian (so beauty brands from Norway, Sweden, Finland, Denmark or Iceland) or other beauty brands which sell in those nordic beauty markets. We were expecting to see a hit on entries for this year's awards given the global circumstances, but actually, entries have soared. We had DOUBLE, that's right, double, the number of entrants compared to last year's 2019 Scandinavian Global Makeup Awards.
So this has us thinking - how has COVID19 affected the beauty market in Scandinavia? We have already looked into its impact in previous blog posts for how it has impacted the American Beauty Market and UK Beauty Market. The Nordics, however, have had different lockdown procedures, different healthcare, different economies and of course different social impacts. Euromonitor looked specifically at Sweden in a study (which is famous for not following a national lockdown like other countries during 2020.) Though they saw premium products were in greater demand, they also saw profit margins were under pressure. Read their full article here. Even more encouraging, they expect the markets to bounce back strongly for the personal care and beauty sector in 2021, as they expected many Swedes to make postponed beauty purchases in 2021.
Furthermore, according to National News Service, an interesting thing to consider wit Scandinavia is that all 5 countries are developed countries whose consumers have money to keep their personal care product traders afloat. Another trend which has thrived in 2020 despite the coronavirus pandemic is that of Green and sustainable beauty in Scandinavia. There is an increased preference for vegan, organic and natural beauty products. The Nordic countries are looking to avoid toxic ingredients and want to be more socially responsible looking for more sustainable products.
With the 2020 Scandinavian Global Makeup Awards coming up, it will be interesting to see if we see this trend in our beauty awards. The winners will be announced soon on the 10th December 2020 in the online magazine Global Makeup Magazine. The categories are not only for makeup, but for a whole range of personal care and cosmetic products. According to Mordor, the Scandinavians and especially the Swedes have a 'relatively high purchasing power' - so perhaps not only will we see an increase in green beauty products but also in luxury goods as well.
This is our last beauty awards for 2020, and we truly hope next year will bring the beauty markets a bounceback, not just for the Scandi regions, but globally. We cancelled what would have been the inaugural year for the Asian Global Makeup Awards because of the outbreak of the pandemic in January, but little did we know what mother nature had in store for us for the whole globe in 2020. After yesterday's news of a vaccine, we can only hope of a year of more stability next year. Despite so many hurdles that the markets have had to jump over this year, we have seen an incredible number of entries and resilience from the beauty brands.
We look forward to promoting the wins of the brands in December and look forward to the clock striking 12 on New Year's Eve, where hopefully things take a turn and we will have a slam dunk in to the New Year and see a strong growth for the personal care markets.
After a long, steamy summer the nights are drawing in earlier, heating is going on and time for a bit of cosy on down.
The Danish and Norwegians have a word for this. Hygge. A hug for the soul, mind and consciousness. Giving yourself a pamper and creating a feeling of ease and contentment. Hard in the current climate. It’s not just the weather assaulting our mind and body but the current pandemic is making us all keep to our homes whether by choice or legislation.
It seems an appropriate time to look at beauty products coming from our colder cousins, as they are the pioneers of S-Beauty aka Scandinavian Beauty. Think of all things Nordic, including the people, and the ability to keep fresh and strong comes to mind. People who have known how to take care of themselves in extremes of weather, keep safe, well and healthy. Great respecters of their environment and of themselves, and known for natural, clean beauty products. In fact, this is why we created the Scandinavian Global Makeup Awards - as those from the Scandinavian countries, have a wholly different approach to skincare and cosmetics, keeping things clean and natural.
We may not want to run naked through the snow to throw ourselves into a natural hot geyser but we would all like to know what pleasure is aroused buy this act. Because there must be a pay off!
So, we must look to the Skandi natural resources that we can use and indeed practice the respect they ave for our living world.
The judges have been long been admirers of SKOGEN products, who were winners in the 2019 Scandinavian Global Makeup Awards and the 2020 Global Green Beauty Awards. Not just because of Skogen Cosmetics fabulous packaging which in itself is worthy to grace the shelves of any discerning designer led aficionado but the contents are truly amazing. Our judges have had The Jasmine Collection on test.
Giving or receiving these products is an act of hygge in itself. The outer packaging is an extremely well manufactured box in royal blue but on opening the inside has been decorated with beautiful photographic scenes from the countryside. Just to get you in the right frame of mind. Every products differs with its interior. And sitting regally inside this gorgeous presentation box sit a violet blue capsule which seems to float inside a transparent outer covering. Even the men sit up and notice the beauty of the presentation of the SKOGEN Range.
The underlying theme of the serums and creams is Jasmine. This is a beautiful fragrance for those who don’t like their products too earthy. And luckily we are all different so it's lovely to have a fragranced option.
SKOGEN is a Swedish/US collaboration. Definitely a high end product the products have given great results. We love the fact that these luxury products still retain the criteria of being healthy and environmentally friendly. The Face Serum and Day Moisturiser leave the skin feeling wonderfully fed and radiant. Using the serum in conjunction with the Night moisturiser results in skin ready to face the day! SKOGEN EYE SERUM and EYE CREAM definitely helped this delicate area of the face minimising dark circles and invigorating this part of the face that many of us need help with. Especially when sleep has been hard to find!
Last but certainly not least the Judges loved the non surgical Face Mask. King Tut would have loved this product. Looking like a gold mask this product contains a full set of 12 treatments which are soaked in a highly concentrated serum. Ingredients include hyaluronic acid, algae extract, we carat gold and vitamins to leave the skin rejuvenated, deeply nourished and radiant. This product also importantly stimulates cell vitality to enhance firmness. Use it post procedures to stimulate healing. Use it to minimise redness and even skin tones. Or just use it for a bit of your own hygge!
Be sure to look out for other Scandi brands in the upcoming 2020 Scandinavian Global Makeup Awards, where the winners will be announced on 10th December in Global Makeup Magazine. These beauty awards celebrate all things beauty and Nordic.
The 2019 Scandinavian Global Makeup Awards will be announced on 10th December!
December is an exciting month, we’re all looking forward to Christmas, presents, delicious food and
seeing our families and friends. What else could we possibly want? Well, for those who work in the
make-up industry, an award to acknowledge all the passion, effort and creativity they have put in to
driving forward their products would be a nice cherry on the top after a hard year!
Additionally, for millions of customers around the world, a stamp of approval on a product which
confirms its quality and value is a very useful tool when faced with a myriad of options! In a world
where it can be hard to know which the best option is, an award from a trusted source makes things
just a little but easier. Judges at The Global Makeup Awards have decades of experience in the
industry and know everything there is to know about what makes a great product!
It’s also been a busy twelve months for us, and we are also looking forward to finishing the year with
a bang! 2019 has brought a record number of entries, and we can safely say that the bar continues
to rise. The competition has been strong, and it warms our hearts to see the advances made in the
Makeup products are continuously developing, improving and adapting in an ever-changing industry.
This can’t happen without a lot of blood, sweat and tears behind the scenes. As we near the holiday
period and a well-earned chance to relax and re-charge it is time to assess the year’s achievements
and to recognise the passion and exertion that has been involved in creating amazing new products
that satisfy the highest of expectations in a fast-paced world.
Picking the winners has been a difficult task and our six judges have meticulously analysed every
product entered into the competition, ensuring that every entry has been scrutinised and tested.
They have had the pleasure of testing a wide range of quality makeup products from a number of
brands but then been faced with the arduous task of scoring and ranking the products.
Now, the time is here to announce the results, and, on the 10th December, we will name the
winners of the Gold and Silver awards.
A massive thank you to all the companies who entered, and to our six esteemed judges who
approached their roles with enthusiasm, professionalism and diligence.
We’re starting the festive season on a high, who will be a winner this year? Not only does a win
reward the company and employees with recognition of their efforts but they will receive added
promotion and exciting content on social media and improve their SEO. The Scandinavian Global
Makeup Awards certificate looks great in the office and the logo makes an eye-catching and
attractive addition to your website and promotional material. As a wise woman once sang – “All I
Want for Christmas is a Scandinavian Global Makeup Award”, who will be crowned winner this year?
Editor's Makeup Newsflash
Bitesize news on the latest and great updates from the Beauty and Makeup Industry for the Global Makeup Awards and the Global Green Beauty Awards
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