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Hello to all our lovely readers,
The entries for this year's 2020 Scandinavian Global Makeup Awards have officially closed now. We are still accepting late product sample deliveries because of all the crazy world events that have been going on, including a UK lockdown 2.0.
Entries for the Scandinavian Global Makeup Awards are for all brands which are either Scandinavian (so beauty brands from Norway, Sweden, Finland, Denmark or Iceland) or other beauty brands which sell in those nordic beauty markets. We were expecting to see a hit on entries for this year's awards given the global circumstances, but actually, entries have soared. We had DOUBLE, that's right, double, the number of entrants compared to last year's 2019 Scandinavian Global Makeup Awards.
So this has us thinking - how has COVID19 affected the beauty market in Scandinavia? We have already looked into its impact in previous blog posts for how it has impacted the American Beauty Market and UK Beauty Market. The Nordics, however, have had different lockdown procedures, different healthcare, different economies and of course different social impacts. Euromonitor looked specifically at Sweden in a study (which is famous for not following a national lockdown like other countries during 2020.) Though they saw premium products were in greater demand, they also saw profit margins were under pressure. Read their full article here. Even more encouraging, they expect the markets to bounce back strongly for the personal care and beauty sector in 2021, as they expected many Swedes to make postponed beauty purchases in 2021.
Furthermore, according to National News Service, an interesting thing to consider wit Scandinavia is that all 5 countries are developed countries whose consumers have money to keep their personal care product traders afloat. Another trend which has thrived in 2020 despite the coronavirus pandemic is that of Green and sustainable beauty in Scandinavia. There is an increased preference for vegan, organic and natural beauty products. The Nordic countries are looking to avoid toxic ingredients and want to be more socially responsible looking for more sustainable products.
With the 2020 Scandinavian Global Makeup Awards coming up, it will be interesting to see if we see this trend in our beauty awards. The winners will be announced soon on the 10th December 2020 in the online magazine Global Makeup Magazine. The categories are not only for makeup, but for a whole range of personal care and cosmetic products. According to Mordor, the Scandinavians and especially the Swedes have a 'relatively high purchasing power' - so perhaps not only will we see an increase in green beauty products but also in luxury goods as well.
This is our last beauty awards for 2020, and we truly hope next year will bring the beauty markets a bounceback, not just for the Scandi regions, but globally. We cancelled what would have been the inaugural year for the Asian Global Makeup Awards because of the outbreak of the pandemic in January, but little did we know what mother nature had in store for us for the whole globe in 2020. After yesterday's news of a vaccine, we can only hope of a year of more stability next year. Despite so many hurdles that the markets have had to jump over this year, we have seen an incredible number of entries and resilience from the beauty brands.
We look forward to promoting the wins of the brands in December and look forward to the clock striking 12 on New Year's Eve, where hopefully things take a turn and we will have a slam dunk in to the New Year and see a strong growth for the personal care markets.
If you want to see confirmation of the old adage that two heads are better than one, look no further than the story of FIINI skincare products. 20 years ago two young girls made friends at High School. Their common ideology became more and more entwined as they matured and had families and homes of their own. At the root of their shared passions was a belief in all things natural ranging from handicrafts to nature and animals.
In the search for finding a skin care solution suitable for sensitive skin these two passionate women created their own skin care range. Heidi had always used natural products in the care of her animals using long passed down family recipes. Essi was searching for the perfect combination of local products for her sensitive skin and thus was born their own skincare range. The resulting oat and honey cream is one of the company’s best sellers and the forerunner of the many products they now offer.
The ethos of staying close to nature as their approach to family life. Their products are biodegradable and are in harmony with their environment. The women promise honesty and naturalness. All the oils and fats used in their cosmetics are cold pressed and unpurified. All raw ingredients are natural. No industrial preservations, additives, perfumes or colourants are used. All the creams and liquids are packaged in recyclable aluminium and glass containers.
Given their love of animals, animal welfare is just as important. No product testing on animals here.
So let's take a look at the products this company has put forward to Global Make Up Awards in the category of ....
First product we have been testing Is FIINI Oat Sea Buckthorne Oil Serum. Not just a moisturiser but also helps inflammation and reddening. The oat content stimulates the skin’s metabolism, increases elasticity and stimulates collagen production. Ingredients include beta carotene, vitamins A, C and E, plus Omegas 3, 6 and 9 which promotes skin renewal. It can also be used in lightening the appearance of liver spots. We are also testing another of their droppers, the blackcurrant face oil particularly formulated for oily and combination skin. Ingredients include Jojoba, blackcurrant seed oil and rosemary. Another of their products with blackcurrant is is their Balm to Milk Cleanser with Blackcurrant.
This syrupy looking product literally changes shape and form with the addition of water and rubs into the skin with a milk consistency. Finally we are testing their 50 ml tin of shea butter. Great for the handbag or pocket when you go out on a chill day. Shea butter has been used as a cosmetic ingredient for centuries and is particularly effective for acne, cell regeneration and burns. Great for protecting your lips ain’t the cold weather and moisturising when sitting in central heating.
Fiini Naturally won multiple awards in the 2020 Global Green Beauty Awards - you can read all of the winner's here on our past winners page. Judges were wowed by the ethics behind the brand, the simple natural ingredients and also their dedication to sustainable packaging. In fact, did you know all of their beauty products are packaged in recyclable glass or metal jars and their cardboard boxes are made of recycled cardboard. To ensure ecological logistics further commit to sourcing their ingredients in large batches and without plastic wrapping.
After a long, steamy summer the nights are drawing in earlier, heating is going on and time for a bit of cosy on down.
The Danish and Norwegians have a word for this. Hygge. A hug for the soul, mind and consciousness. Giving yourself a pamper and creating a feeling of ease and contentment. Hard in the current climate. It’s not just the weather assaulting our mind and body but the current pandemic is making us all keep to our homes whether by choice or legislation.
It seems an appropriate time to look at beauty products coming from our colder cousins, as they are the pioneers of S-Beauty aka Scandinavian Beauty. Think of all things Nordic, including the people, and the ability to keep fresh and strong comes to mind. People who have known how to take care of themselves in extremes of weather, keep safe, well and healthy. Great respecters of their environment and of themselves, and known for natural, clean beauty products. In fact, this is why we created the Scandinavian Global Makeup Awards - as those from the Scandinavian countries, have a wholly different approach to skincare and cosmetics, keeping things clean and natural.
We may not want to run naked through the snow to throw ourselves into a natural hot geyser but we would all like to know what pleasure is aroused buy this act. Because there must be a pay off!
So, we must look to the Skandi natural resources that we can use and indeed practice the respect they ave for our living world.
The judges have been long been admirers of SKOGEN products, who were winners in the 2019 Scandinavian Global Makeup Awards and the 2020 Global Green Beauty Awards. Not just because of Skogen Cosmetics fabulous packaging which in itself is worthy to grace the shelves of any discerning designer led aficionado but the contents are truly amazing. Our judges have had The Jasmine Collection on test.
Giving or receiving these products is an act of hygge in itself. The outer packaging is an extremely well manufactured box in royal blue but on opening the inside has been decorated with beautiful photographic scenes from the countryside. Just to get you in the right frame of mind. Every products differs with its interior. And sitting regally inside this gorgeous presentation box sit a violet blue capsule which seems to float inside a transparent outer covering. Even the men sit up and notice the beauty of the presentation of the SKOGEN Range.
The underlying theme of the serums and creams is Jasmine. This is a beautiful fragrance for those who don’t like their products too earthy. And luckily we are all different so it's lovely to have a fragranced option.
SKOGEN is a Swedish/US collaboration. Definitely a high end product the products have given great results. We love the fact that these luxury products still retain the criteria of being healthy and environmentally friendly. The Face Serum and Day Moisturiser leave the skin feeling wonderfully fed and radiant. Using the serum in conjunction with the Night moisturiser results in skin ready to face the day! SKOGEN EYE SERUM and EYE CREAM definitely helped this delicate area of the face minimising dark circles and invigorating this part of the face that many of us need help with. Especially when sleep has been hard to find!
Last but certainly not least the Judges loved the non surgical Face Mask. King Tut would have loved this product. Looking like a gold mask this product contains a full set of 12 treatments which are soaked in a highly concentrated serum. Ingredients include hyaluronic acid, algae extract, we carat gold and vitamins to leave the skin rejuvenated, deeply nourished and radiant. This product also importantly stimulates cell vitality to enhance firmness. Use it post procedures to stimulate healing. Use it to minimise redness and even skin tones. Or just use it for a bit of your own hygge!
Be sure to look out for other Scandi brands in the upcoming 2020 Scandinavian Global Makeup Awards, where the winners will be announced on 10th December in Global Makeup Magazine. These beauty awards celebrate all things beauty and Nordic.
Editor's Makeup Newsflash
Bitesize news on the latest and great updates from the Beauty and Makeup Industry for the Global Makeup Awards and the Global Green Beauty Awards
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