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There is just one month left to enter the 2020 USA Global Makeup Awards.
This is our inaugural launch for the USA and we know it is going to be just as big as the UK Global Makeup Awards was.
It made sense to expand our awards to different regions across the globe, There are so many brands out there, and for America all the more so, there are so many great MADE IN THE USA brands! So it is time to celebrate them.
Beauty Awards in the USA
Beauty Awards are a big thing in the UK. In fact there are a tonne of them. We love to celebrate the best of the best new launches and consumers are always looking to find what is the hottest on trend beauty product on the market right now. But when you look to the USA, things have gone a bit quieter on the beauty awards and makeup awards front? There are the odd awards by magazines but not many awards that we can see which are independently judged and adjudicated by a team of beauty experts. For two countries with not only a shared language, but also a shared love of beauty products this seems to not align correctly. So we are delighted that the Global Makeup Awards has branched out and created an awards, just for America.
Products need to be available to purchase in America either by post or in shop in order to enter these awards. American beauty products are a huge thing. In fact - even Cosmo did an article for UK residents on what beauty products to buy in America if they are visiting there as not all are available to buy in the UK, making some products a bit like cult classics....especially when shopping in the famous ULTA and Sephora. I mean, some people even pack an extra suitcase when travelling to the USA just for beauty buys... oh and some Hershey's chocolate. In fact, in America, these are called the MVP Beauty Players - or in other words, the Most Valuable Player beauty brands.
Did you know Glossier (it's only been around since 2014 can you believe it!?) Drunk Elephant and CoverGirl were all American beauty brands? That's right. Some more hot American beauty brands out there right now and perhaps a little lesser known in the UK are BeautyCounter's tinted moisturizer, and RMS beauty un-coverup.
We've all heard of Kylie cosmetics here in the UK and we are hoping they will be entering the 2020 USA Global Makeup Awards. We'd love to try their Stormi palette with its unique periwinkle shade and beautiful butterfly packaging. Let's see how it rates against the other big palette players like Urban Decay's Naked palette. The Kylie Cosmetics brand was made famous by the Kylie Lip Kit - which sold both a lippie and a pencil for $36.
There is also Milk Makeup out there, which is an American brand from New York. They don't currently ship internationally which means it's time to book a flight and a suitcase if you want to get your hands on their Matcha stick cleanser.
Our 2020 USA Global Makeup Awards close in just one month. That's not much time to get entries in and we can't wait to see which hot hot hot products will be entering this year. We are of course looking for the best of new launches and are so excited to see who the winners will be in this year's American beauty awards.
Anywho, we will be announcing the winners for the USA Global Makeup Awards on 10th September - so keep an eye out - it's going to be one to watch if you want to keep up to date on the hottest beauty trends on the other side of the pond
The Global Makeup Awards team xx
Editor's Makeup Newsflash
Bitesize news on the latest and great updates from the Beauty and Makeup Industry for the Global Makeup Awards and the Global Green Beauty Awards
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