2020 UK Global Makeup Awards opening January 2020
Happy New Year everybody. Have you made any resolutions yet?
Well it’s not too late to add another to list, something a little more special and exciting than joining the gym or reducing time wasted on your phone! How about winning an award for your make-up company? That would be a highlight you could really look back on when you’re reviewing your achievements as we approach next Christmas (I know, I know, sorry! Too soon!). It’s true though, as not only would the glory of winning an award be a wonderful feeling of recognition, the additional social media marketing and exposure would further propel your product into the orbit of discerning consumers.
Furthermore, a shiny trophy adorning your offices makes a great talking point and an inspiration to continue your great work!
Here at the UK Global Makeup Awards we had a fantastic 2019. Our job really is great; we have the
privilege of trying, testing and reviewing the best products on the market and discovering all the
newest products and companies. Last year we were hugely impressed with all the companies who
entered the awards, but we feel that in 2020 the standards are going to be even higher!
So, we are excited to announce that the 2020 Global Makeup Awards are now OPEN! YAY! Don’t
hesitate! Apply now to stand a chance of being a winner.
A winner’s award is a great sign for customers who have a difficult choice to make when facing
which products to spend their hard-earned money on. Choosing which make-up product to buy
when there seems to be an ocean of choice can be an overwhelming experience. Thankfully, a
trusted award goes a long way and can make all the difference to sales.
As for the companies themselves, they benefit from wide-exposure and recognition from within the
industry. Finding material to use for social media marketing can often be difficult and time-
consuming. Winning an award, however, provides a wealth of material which can be used over the
course of a year. Photos of the trophy, photos of staff with the trophy etc. and naturally there are
the shares and retweets.
All brands are welcome to participate. Both large and small companies have reaped great rewards
from getting involved while consumers appreciate the low-down on all the latest beauty trends.
Products are reviewed by a panel of judges on their efficacy, value and quality. The judging process
is extremely intense, and your products will be thoroughly analysed and reviewed. That’s not to say
its an entirely unpleasant experience for our experienced judges, they love their work, but they do
have the highest of standards and expectations.
So, if one of your goals this year is to win an award for your work, go ahead and get involved with
our awards. Nothing will round off the year better than the whole team being able to share in a
prestigious win, a definite marker to further build upon.
The Global Makeup Awards 2019 is proud to be featured by Noughty!
It makes us burst with pride to see that the UK 2019 Global Makeup Awards is featured by none other than Noughty! You can read their feature of being a silver winner in the 2019 makeup awards above or go straight to their website and read about there win there. It is so great for brands to be promoting their win and we couldn't be prouder to see our logo on their website. We know consumers can't wait to see what the hottest products of 2019 are, and our logo is a great way of guiding them!
Noughty came second, silver place, in the Global Makeup Awards for the cateogry of Best Shampoo/ Conditioner. This was with their product - To the Rescue Intense Moisture Hair Treatment which has an RRP of £8.99. This hair treatment is made specifically for dry and damaged hair. It is 97% natural too (hence the funky name of noughty - as the idea is without horrible extra chemicals.) It is packed with sweet almond and black oat extracts which makes it a great super quenching treatment. This product will help you hydrate, restructure and transform hair in distress.
This rescue remedy smells deliciously of vanilla and works on even the most stubborn, frizz and dry hair. For best results, wash, put in and wrap in clingfilm. It can be used as an intense treatment by leaving it on the hair a little longer. Our judges were truly wowed and can't recommend this glorious product enough.
Our name at the Global Makeup Awards loved the Noughty hair treatment. If you are looking to try it for yourself you can find their To The Rescue here. A big thank you to noughty for entering the awards and for your great write up about us on your website!
Top Tips on promoting your Global Makeup Award win
With 40 categories, and both gold and silver winners with each category, - we have 80 winners in the UK Global Makeup Awards 2019. So now its time for some of those big award winners to promote their wins! We've seen some great ways to publicise the wins, so we thought we would share some ideas with you in case you're wondering how to make the most out of your 2019 Global Makeup Award win.
Creative social media posts
We love the look of Yardley London's social media posts. They have used the stunning floral design from their Flowerful Collection to create a summery border. In the post is their Gold award winning product - Luxe Gardenia Eau de Toilette. They have also inserted into this create social media post their gold winners badge from the Global Makeup Awards 2019. We love the final look of this post as it suits the beautiful June weather which is the month their award was won in. It matches the beautiful name of their collection - the Flowerful collection and is a great way to grab attention on social media. Why not create something similar with a fun border to promote your award win?
What a creative post from argentum apothecary! We absolutely adore the art work which is in keeping with their band style. An extremely innovative and creative way to promote their three wins for Best Luxury Brand, Best Packaging and Best Cleanser. We really do adore what they have done with their win as it makes it look like a burst of sunshine with the hands beautiful cupping the awards logo. This post is really so creative, this really does deserve some gold stars for their innovation and creativity to make something so beautiful to promote their win. The mix of black and white contrasting against the colour of the logo is stunning. Thank you argentum apothecary for not only your award winning beauty products, but also your innovation and style in promoting them!
We would love to see how you have promoted your award this year? Or maybe you are thinking of entering your brand next year and have been inspired by some great ways to promote your win!
Well done again to all the winners!
Winners announced in UK Global Makeup Awards 2019
Wow, what a year it's been!
Earlier in January, Kylie Jenner trademarked the word 'Kylash' ahead of a potential new mascara launch. Though there is no word on exactly what type of lash product will be launched or when, it looks like it could be soon. This is following the successful launch of other products in her Kylie Cosmetics line called Kybrow and Kyliner.
After successfully dominating the makeup industry with her eye catching range of lip products: lipsticks, glosses and liners, it makes sense for her to continue with her success. If she can crack the mascara market as well as she has with her lip range then Kylie will be sure to rule supreme within the beauty industry which has already brought her close to earnings of a billion dollars. She will need to convince the bbloggers (beauty bloggers and vloggers) who are hugely influential to her success as they directly reach her dominant market of millenials.
Interestingly, 'Kylash' was trademarked not just specifically for mascara, but for a host of products related to the lashes. The trademark was filed for mascara, eyelash extension fibers, artificial eyelashes, tints and serums. It is our guess here at the Global Makeup Awards that she will attempt to corner the market with a range of high quality false eyelashes. Our sneaky suspicion is because she is no stranger to falsies herself, but also because for years she has worked with her own hair extension and wig range.
We know here at the Global Makeup Awards we would be sure to want to review her new lash product to see how it competes against the market giants, what ever lash product is ends up being, we know we will have a category for her!
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