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If you want to see confirmation of the old adage that two heads are better than one, look no further than the story of FIINI skincare products. 20 years ago two young girls made friends at High School. Their common ideology became more and more entwined as they matured and had families and homes of their own. At the root of their shared passions was a belief in all things natural ranging from handicrafts to nature and animals.
In the search for finding a skin care solution suitable for sensitive skin these two passionate women created their own skin care range. Heidi had always used natural products in the care of her animals using long passed down family recipes. Essi was searching for the perfect combination of local products for her sensitive skin and thus was born their own skincare range. The resulting oat and honey cream is one of the company’s best sellers and the forerunner of the many products they now offer.
The ethos of staying close to nature as their approach to family life. Their products are biodegradable and are in harmony with their environment. The women promise honesty and naturalness. All the oils and fats used in their cosmetics are cold pressed and unpurified. All raw ingredients are natural. No industrial preservations, additives, perfumes or colourants are used. All the creams and liquids are packaged in recyclable aluminium and glass containers.
Given their love of animals, animal welfare is just as important. No product testing on animals here.
So let's take a look at the products this company has put forward to Global Make Up Awards in the category of ....
First product we have been testing Is FIINI Oat Sea Buckthorne Oil Serum. Not just a moisturiser but also helps inflammation and reddening. The oat content stimulates the skin’s metabolism, increases elasticity and stimulates collagen production. Ingredients include beta carotene, vitamins A, C and E, plus Omegas 3, 6 and 9 which promotes skin renewal. It can also be used in lightening the appearance of liver spots. We are also testing another of their droppers, the blackcurrant face oil particularly formulated for oily and combination skin. Ingredients include Jojoba, blackcurrant seed oil and rosemary. Another of their products with blackcurrant is is their Balm to Milk Cleanser with Blackcurrant.
This syrupy looking product literally changes shape and form with the addition of water and rubs into the skin with a milk consistency. Finally we are testing their 50 ml tin of shea butter. Great for the handbag or pocket when you go out on a chill day. Shea butter has been used as a cosmetic ingredient for centuries and is particularly effective for acne, cell regeneration and burns. Great for protecting your lips ain’t the cold weather and moisturising when sitting in central heating.
Fiini Naturally won multiple awards in the 2020 Global Green Beauty Awards - you can read all of the winner's here on our past winners page. Judges were wowed by the ethics behind the brand, the simple natural ingredients and also their dedication to sustainable packaging. In fact, did you know all of their beauty products are packaged in recyclable glass or metal jars and their cardboard boxes are made of recycled cardboard. To ensure ecological logistics further commit to sourcing their ingredients in large batches and without plastic wrapping.
There is just one month left to enter the 2020 USA Global Makeup Awards.
This is our inaugural launch for the USA and we know it is going to be just as big as the UK Global Makeup Awards was.
It made sense to expand our awards to different regions across the globe, There are so many brands out there, and for America all the more so, there are so many great MADE IN THE USA brands! So it is time to celebrate them.
Beauty Awards in the USA
Beauty Awards are a big thing in the UK. In fact there are a tonne of them. We love to celebrate the best of the best new launches and consumers are always looking to find what is the hottest on trend beauty product on the market right now. But when you look to the USA, things have gone a bit quieter on the beauty awards and makeup awards front? There are the odd awards by magazines but not many awards that we can see which are independently judged and adjudicated by a team of beauty experts. For two countries with not only a shared language, but also a shared love of beauty products this seems to not align correctly. So we are delighted that the Global Makeup Awards has branched out and created an awards, just for America.
Products need to be available to purchase in America either by post or in shop in order to enter these awards. American beauty products are a huge thing. In fact - even Cosmo did an article for UK residents on what beauty products to buy in America if they are visiting there as not all are available to buy in the UK, making some products a bit like cult classics....especially when shopping in the famous ULTA and Sephora. I mean, some people even pack an extra suitcase when travelling to the USA just for beauty buys... oh and some Hershey's chocolate. In fact, in America, these are called the MVP Beauty Players - or in other words, the Most Valuable Player beauty brands.
Did you know Glossier (it's only been around since 2014 can you believe it!?) Drunk Elephant and CoverGirl were all American beauty brands? That's right. Some more hot American beauty brands out there right now and perhaps a little lesser known in the UK are BeautyCounter's tinted moisturizer, and RMS beauty un-coverup.
We've all heard of Kylie cosmetics here in the UK and we are hoping they will be entering the 2020 USA Global Makeup Awards. We'd love to try their Stormi palette with its unique periwinkle shade and beautiful butterfly packaging. Let's see how it rates against the other big palette players like Urban Decay's Naked palette. The Kylie Cosmetics brand was made famous by the Kylie Lip Kit - which sold both a lippie and a pencil for $36.
There is also Milk Makeup out there, which is an American brand from New York. They don't currently ship internationally which means it's time to book a flight and a suitcase if you want to get your hands on their Matcha stick cleanser.
Our 2020 USA Global Makeup Awards close in just one month. That's not much time to get entries in and we can't wait to see which hot hot hot products will be entering this year. We are of course looking for the best of new launches and are so excited to see who the winners will be in this year's American beauty awards.
Anywho, we will be announcing the winners for the USA Global Makeup Awards on 10th September - so keep an eye out - it's going to be one to watch if you want to keep up to date on the hottest beauty trends on the other side of the pond
The Global Makeup Awards team xx
My recent blogs showcasing some of our recent 2020 UK Global Makeup Awards winners have been pleasingly popular, I must say I love writing them! Today I would like to highlight some more wonderful
companies which not only have super products deserving of beauty awards but also have such
fascinating back-stories and positive contributions to our industry.
BEST ANTI AGEING PRODUCT GOLD WINNER
24K Gold & Manuka Honey Face Oil
Manuka Doctor was gold winner for best anti ageing product in the UK 2020 Global Makeup Awards. Manuka Doctor is a company with a firm foot still in its homeland among the fresh New Zealand
mountains where their expert Bee Keepers source high-quality, quality authentic Mānuka Honey.
The last few years has seen demand for the honey increase dramatically as more and more people
become tuned-in its well-being properties.
The origins of the company go all the way back to 1909 and the Manuka Doctor strives to keep their
production techniques as clean and pure now as they were in the beginning. Their philosophy is to
use the best ingredients from New Zealand and the remain a rare example of a New Zealand honey
company which runs its private business in a fully integrated way.
We loved this product because we could see an approved appearance of our skin, reduced wrinkles and improved skin radiance. It is 2020's must have beauty product.
BEST BEAUTY TOOL GOLD WINNER
Skinvigorate Sonic Skin Care System
Mary Kay Mission – Enriching the lives of women and their families around the world. That’s a great mission statement! Furthermore, Mary Kay back it up by creating excellent products
which really do have a positive effect on women and their families!
Founded in 1963, Mary Kay’s original offer consisted of one foundation product along with four
skincare products. By the late eighties they had banned animal testing and created a recycling
programme. Soon after they achieved the impressive milestone of $1Billion wholesale sales.
According to Instagram Mary Kay China has just celebrated its 25 th Birthday.
The company’s standpoint on equality is inspirational and I absolutely love how they promote their
beauty products from a feminist standpoint as well as vocally getting behind the recent #BLM
movement. This is a company run by people who know who they are and what change they want to
make in the world. Mary Kay’s huge success only underpins the notion that you don’t have to
abandon your values to be successful.
The Skinvigorate Sonic Skin Care System provides you with a cleaner, impurity free face in just 60 seconds. It was truly deserving of a gold win in the UK 2020 Global Makeup Awards. The Skinvigorate also removes 4 x more dirt, makeup and pollutants compared to just hand cleaning at home. This means you are left with super clean skin, that looks fresher and rejuvenated. It really is a must have cleanser, up there with LumiSpa and Foreo Luna 3 skincare cleansers.
I’d love to tell you more about these brands but probably the best thing you can do is head over to
their websites to find out more about their history, their products and their latest news.
They are thoroughly deserving of their beauty awards and in this tough year so far, I definitely think
any products that help us feel better and healthier are a great thing,
By the way, here in Italy the weather is super-hot, just as it has been in the UK, and it is great to see
lots of German tourists have come back to Italy as soon as they could, to enjoy the food, culture and
beautiful scenery. It’s a huge boost not only to the tourism sector but to everyone’s mood. Living in
a ghost town started off like a novelty but it soon became quite draining!
Also, thank you for all your entries in the Global Green Beauty Awards and the 2020 USA Global Makeup Awards - watch out for their entry deadlines closing in mid july and 1st of August respectively.
Until next time!
Editor's Makeup Newsflash
Bitesize news on the latest and great updates from the Beauty and Makeup Industry for the Global Makeup Awards and the Global Green Beauty Awards
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