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Wow. It's been an exhilarating start to the year with our UK Beauty Awards. As part of a Global beauty awards group, we work through the year providing the following 5 awards:
UK Global Makeup Awards (our local beauty awards for new trends.)
ASIA Global Makeup Awards (perfect for the Asian beauty award market, and also includes New Zealand and Australia beauty awards.)
USA Global Makeup Awards (for the American Beauty Award market - a very interesting concept as USA Beauty Awards is not such a recognised concept compared to the other geographical markets - especially the UK where Beauty Awards are huge!)
Scandinavia Global Makeup Awards
and last but not least, the Global Green Beauty Awards (our biggest green and clean beauty awards which opens from mid March.)
The 2021 UK Global Makeup Awards is drawing to a close with entries closing in two weeks, on 15th March 2021. Immediately after, the 2021 Global Green Beauty Awards open. It has been exhilarating for the UK market, as after the success of last year, which was our biggest year to date, who knew what the future would hold for 2021 which sees the UK reeling from the effects of its biggest recesion to date due to the coronavirus outbreak. The beauty industry was particularly hard hit, as the high street was closed, and with many people who had lost their jobs, there was less to spend on high end beauty items. On the other hand, self-care has never been so important - and home hair kits and home spa products have seen a rise.
Our beauty predictions for 2021 from what we've seen so far is a leap towards more affordable and more eco beauty goods that you can use at home. Unfortunately, we've also seen a lot of famous beauty houses collapse. Victoria Beckham Beauty has closed its London store. Other colour cosmetics brands have taken a hit, as with social venues and work places being closed people just don't need it. Overwhelmingly, we have seen an increased demand for skincare haircare, wellness and of course sanitization. We have seen many beauty brands bring out hand sanitisers and hand creams and soaps in a reaction against the COVID19 pandemic. In fact at the start of the pandemic, you couldn't find hand soap or hand sanitiser for love nor money in any supermarket or pharmacy. OUr UK 2021 Global Makeup Awards responded to this with the following new categories:
Best New Health and Wellness Product
Best New Hand Cream
Best Soap Bar
Best Liquid Soap
Best Hand Sanitiser
After a year of meticulously washing and scrubbing our hands - we are all desperate for new finds in these categories which look after our hands and care for them.
All of your beauty predictions with be proven (or otherwise!) in our winners list in April's Global Makeup Magazine. There are still two weeks left to enter our UK beauty awards, and if you have an ASIAN beauty brand you can enter our Asia beauty Awards the 2021 ASIA Global Makeup Awards until April.
the GMA team
I get so excited about Christmas and the whole build-up ...and then get to have it all again in January as I'm just as excited about the opening of entries for the Global Makeup Awards! There are no January slumps here!
Entries are now open for the 2021 UK Global Makeup Awards and also the 2021 ASIA Global Makeup Awards which is their first inaugural year due to so many requests from Asian, and Eurasian countries. We love working with new brands and like-minded companies and discover so many amazing products.
One of my favourite categories is for BEST INNOVATIVE PRODUCT. Last year in the UK Global Makeup Awards some of the GOLD WINNERS were Tweezerfile and House of Life London for their facial advance no 31. I’d love to share some more information about these companies with you now.
Firstly, can I say that Tweezerfile have the most beautiful website, unlike most company websites
out there. It’s not just extremely easy on the eye but also really engaging and fun, while still being
user-friendly and easy to navigate. Based in Finchley, North London, and the brainchild of husband and wife team Lucy and Wolfgang Zender, Tweezerfile, as you may have guessed is a file for you tweezers. They use a diamond-plated stainless steel surface to re-invigorate your tired sets of tweezers, reducing wastage and saving you
Visit www.tweezerfile.com to see what I mean about their website and take a closer took at
their business. The Tweezerfile costs £12.99 and is available in coral and midnight blue. Earlier this
year it was featured in a great article at Glamour Magazine UK which dealt with home eyebrow care.
Another favourite of ours was the Gold winner House of Life London with their facial advance no.31. This product is designed to reduce lines and increase skin firmness and is made of a blend of 31 natural and organic compounds.
Deborah Craven-Smith-Milnes launched House of Life London in 2016, after spending 20 years
working in global technology innovations. We love her philosophy which is to “simplify the skincare
landscape” by providing products with multiple benefits that can be used both day and night.
Products are made from 100% organic materials and locally sourced as much as possible. Ethically
aware, they strive to minimize waste and environmental impact, this is a product you can buy
knowing that you are on the right side of the fight for the planet.
House of Life London are endorsed by BRAND AMBASSADOR RH Princess Tessy of Luxembourg and
were recently featured in the Sunday Times Style section Please do check out both these products.
Personally, I think the Tweezerfile is a product that every household should own, I can’t believe it hadn’t been invented before but maybe I the future we won’t remember life without one! And once again, do check out their fabulous website.
I also wholeheartedly recommend House of Life London. I love their philosophy of simplifying beauty
regimes and creating ethical and natural beauty products. Also, the facial advance no.31 cream is
fantastic, especially for those days (and nights) when you do want a fast and simple treatment.
Thanks again for dropping by, even writing this blog has made me excited to the year ahead!
Editor's Makeup Newsflash
Bitesize news on the latest and great updates from the Beauty and Makeup Industry for the Global Makeup Awards and the Global Green Beauty Awards
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