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It's Dominique, the editor for the Global Makeup Awards. Now in our fourth year, it was exciting to expand the regions for the Global Makeup Awards yet again. After four successful years for UK, Scandinavia and USA, we had many requests for ASIA and Australia and New Zealand to expand our beauty awards to those regions.
So, in 2021 the ASIA 2021 Global Makeup Awards was born. This is for all ASIAN markets as well as Australia and New Zealand. Just like our other regional Global Makeup Awards, this awards celebrates the best of the best of new launches in those markets.
We have seen a huge amount of entries for this year's new beauty awards for ASIA, seeing entries from Taiwan, Singapore, South Korea, New Zealand and Australia. It has really been an incredible year for entries, for this new geographical market. Furthermore, this is made all the more impressive given the Global crisis due to the coronavirus pandemic, mixed into this, the difficulties that Brexit has produced.
We are delighted to have seen so many new brands enter from those regions and will be delighted to announce the winners in a dedicated magazine on the 20th May. These ASIAN beauty awards are so important as it gives a chance for brands to celebrate their worth within the beauty industry compared to other brands in a similar geographical location. The awards are judged by our panel of 6 beauty specialists and as always, the best products win - ie those with real results where efficacy is key.
There have been some huge players entering this year's awards - but we don't want to spoil the surprise yet! In May, all the answers will be revealed and you can learn the best of not just K-Beauty, but so much more! If you are an Asian or Australian beauty brand looking to nominate your beauty products in this year's awards there is still time to enter. Entries close for our 2021 ASIAN beauty awards on the 15th April, so there's still over a week left!
Remember, to enter the product must be newly launched (after January 2018) as we are looking for the hottest new ASIAN beauty trends. We have a number of beauty categories which you can see here.
To all those who have already entered, we wish you the best of luck! All winners will receive an entry in our online beauty magazine which showcases the ASIAN Global Makeup Award Winners, a listing on our website with a backlink, and gold winners will receive an image too. You can also request a printed certificate.
We look forward to seeing any last minute entries, and wish you the best of luck in the 2021 ASIA Global Makeup Awards.
Wow. It's been an exhilarating start to the year with our UK Beauty Awards. As part of a Global beauty awards group, we work through the year providing the following 5 awards:
UK Global Makeup Awards (our local beauty awards for new trends.)
ASIA Global Makeup Awards (perfect for the Asian beauty award market, and also includes New Zealand and Australia beauty awards.)
USA Global Makeup Awards (for the American Beauty Award market - a very interesting concept as USA Beauty Awards is not such a recognised concept compared to the other geographical markets - especially the UK where Beauty Awards are huge!)
Scandinavia Global Makeup Awards
and last but not least, the Global Green Beauty Awards (our biggest green and clean beauty awards which opens from mid March.)
The 2021 UK Global Makeup Awards is drawing to a close with entries closing in two weeks, on 15th March 2021. Immediately after, the 2021 Global Green Beauty Awards open. It has been exhilarating for the UK market, as after the success of last year, which was our biggest year to date, who knew what the future would hold for 2021 which sees the UK reeling from the effects of its biggest recesion to date due to the coronavirus outbreak. The beauty industry was particularly hard hit, as the high street was closed, and with many people who had lost their jobs, there was less to spend on high end beauty items. On the other hand, self-care has never been so important - and home hair kits and home spa products have seen a rise.
Our beauty predictions for 2021 from what we've seen so far is a leap towards more affordable and more eco beauty goods that you can use at home. Unfortunately, we've also seen a lot of famous beauty houses collapse. Victoria Beckham Beauty has closed its London store. Other colour cosmetics brands have taken a hit, as with social venues and work places being closed people just don't need it. Overwhelmingly, we have seen an increased demand for skincare haircare, wellness and of course sanitization. We have seen many beauty brands bring out hand sanitisers and hand creams and soaps in a reaction against the COVID19 pandemic. In fact at the start of the pandemic, you couldn't find hand soap or hand sanitiser for love nor money in any supermarket or pharmacy. OUr UK 2021 Global Makeup Awards responded to this with the following new categories:
Best New Health and Wellness Product
Best New Hand Cream
Best Soap Bar
Best Liquid Soap
Best Hand Sanitiser
After a year of meticulously washing and scrubbing our hands - we are all desperate for new finds in these categories which look after our hands and care for them.
All of your beauty predictions with be proven (or otherwise!) in our winners list in April's Global Makeup Magazine. There are still two weeks left to enter our UK beauty awards, and if you have an ASIAN beauty brand you can enter our Asia beauty Awards the 2021 ASIA Global Makeup Awards until April.
the GMA team
Editor's Makeup Newsflash
Bitesize news on the latest and great updates from the Beauty and Makeup Industry for the Global Makeup Awards and the Global Green Beauty Awards
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