Best wishes to you all during these strange days. We would like to remind everyone and reassure you that the UK 2020 Global Makeup Awards is going ahead and will still be announced on 10th May.
Today’s blog is from our Global Makeup Awards team member Dan who is based in the lake garda region of Italy, currently in lockdown due to the virus.
Hi folks, here’s an update from a Londoner who’s been living in sunny Italy for the last four years. At
the moment, here in the Brescia region we are all in lockdown and can only leave our houses for
certain reasons, such as food shopping (only from the nearest supermarket), or medical
emergencies. We need to fill out a form for each trip out of the house and police can fine or even
imprison anyone who gives false information or moves around outside of their town without a valid
reason. However, the latest news is that if everyone respects the order to stay at home #IoStoAcasa,
hopefully that will make a big difference to the current infection rates. Apparently, the arrival of the
hot Italian summer will hopefully also help kill off the virus. Of course, there isn’t much known about
this virus at this stage and its possible that some news stories and internet rumour aren’t as accurate
as we’d like but the reassuring message being displayed from many different buildings is “andra
tutto bene” – everything’s gonna be all right”. I’m sure it will be but do hope we can get back to
“normality” as soon as possible.
Today I’ve been wondering, - how has coronavirus impacted the beauty industry? Of course, there
are more important things to concern ourselves with, yet as I speak from the hardest hit area of
Europe, I also know how important it is to also distract ourselves from worry about COVID-19 and to
think about things that make us happy and feel good. For many of us, that includes our favourite
beauty products. That being said, obviously the current situation has had repercussions on planned
events, beauty awards and makeup awards over the coming months.
Here at Global Makeup Awards we have cancelled our Asia 2020 Awards Launch because of
coronavirus and the difficulty that will ensue for brands who are closed (logistics etc.) You will see it
launch next year or if this happens to blow over quicker than we think, you might even see the awards for ASIA at the end of 2020. For now, the main priority is to stay fit and healthy and to help other who need our help.
BEAUTY NEWS AS A RESULT OF CORONAVIRUS
Other news in beauty is that the large beauty trade fair - Cosmoprof in Bologna - has been
postponed to June 11-14th.
Also, the Natural and Organic Trade Show 2020 in the UK also has been postponed –
(https://www.naturalproducts.co.uk/) and will now be held on 7-8 July.
Here, we are working from home and plaaning something exciting for a ‘Green Beauty Awards’, stay
tuned for more information!
Anyway, that’s enough for today. I just thought I’d share an update with you from a Londoner in Italy
and wish you all the best during these difficult times. The sense of optimism and community here is
so strong; when we work together, we can overcome any challenge we face!
Ciao a tutti!
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