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Gold Winners from the 2021 Scandinavia Global Makeup Awards - NIOD, Swati Cosmetics and Mantle
I enjoyed writing the last blog so much that I started this one right after finishing it. Today we’ll look a bit more at brands which were successful at the 2021 Scandinavia Global Makeup Awards. As you may have guessed from the last blog, I really enjoy learning about the stories behind the brands and understanding what motivated them to start their own business, no mean feat, and try to enter an already crowded and competitive market! The three companies I’m looking at today all have their own unique stories to share and learning about them really helps me to understand the passion and the people behind the products that we use every day! So, with that said, I bet you can’t wait to see what these stories are so I won’t waste any more time!
GOLD WINNER for BEST INNOVATIVE PRODUCT was NIOD for their Copper Amino Isolate Serum 3 1:1
NIOD (Non-Invasive Options in Dermal Science) say that they have one goal “to be at the very edge of science). Founder, Brandon Truaxe” also states that the company is not influenced by trends but strives to always be at the forefront of new discoveries and technologies, with a commitment to a client base that are inspired by quality and innovation rather than marketing or price. NIOD is part of the Deciem Brand which has a partnership with The Estee Laude Companies. Brandon posted a very interesting open letter detailing the background of the partnership, a real insight into how important the company’s values are to him (and co-founder Nicola Kilner).
Let’s now take a look at the EDITORS CHOICE GOLD WINNER which was Mantle with their fantastic Dream Mask.
Co-founder Josefin Landgård was experiencing a difficult time during her personal and professional life before starting Mantle. Suffering from a lack of sleep and an extended period of stress as well as looking after her family, it must have been a really tough period for her until she discovered the health and skin benefits of CBD and met her co-founder Stina Lönnkvist. This really turned things around for her and Mantel are now a well recognised and respected company and were favourites of our judges who eagerly chose them as their Editors Choice winners!
Finally, we have Swati Cosmetics who were the BEST VEGAN BEAUTY BRAND GOLD WINNERS.
Swati proudly share the beautiful story of how two people falling in love led to the creation of this excellent brand! Swedish entrepreneur Vishal Nanda met Indian Make-Up artist Swati Verma and they quickly fell for each other! Vishal was mesmerised by how she managed to change her look until learning that the secret was her coloured contact lenses. This lightbulb moment and dream team partnership resulted in the launch of Swati Cosmetics in February 2019, a new beauty brand which celebrates diversity, inclusivity and fun!
Well, I think you’ll agree that those are three really unique stories behind the winning brands. It’s really great to know just how much creating the best possible products means to the people working on them and it's wonderful that we get to appreciate and recognise their effort with the Scandinavia Global Makeup Awards.
Thanks for joining me on this little trip, I’ll be back very soon but until then…
Ciao for now!
Danny's updates on the beauty awards
Read more about the great brands who win the Global Makeup Awards and Global Green Beauty Awards. Mostly written by Dan in Lake Garda, Italy!
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