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Earlier in January, Kylie Jenner trademarked the word 'Kylash' ahead of a potential new mascara launch. Though there is no word on exactly what type of lash product will be launched or when, it looks like it could be soon. This is following the successful launch of other products in her Kylie Cosmetics line called Kybrow and Kyliner.
After successfully dominating the makeup industry with her eye catching range of lip products: lipsticks, glosses and liners, it makes sense for her to continue with her success. If she can crack the mascara market as well as she has with her lip range then Kylie will be sure to rule supreme within the beauty industry which has already brought her close to earnings of a billion dollars. She will need to convince the bbloggers (beauty bloggers and vloggers) who are hugely influential to her success as they directly reach her dominant market of millenials.
Interestingly, 'Kylash' was trademarked not just specifically for mascara, but for a host of products related to the lashes. The trademark was filed for mascara, eyelash extension fibers, artificial eyelashes, tints and serums. It is our guess here at the Global Makeup Awards that she will attempt to corner the market with a range of high quality false eyelashes. Our sneaky suspicion is because she is no stranger to falsies herself, but also because for years she has worked with her own hair extension and wig range.
We know here at the Global Makeup Awards we would be sure to want to review her new lash product to see how it competes against the market giants, what ever lash product is ends up being, we know we will have a category for her!
Danny's updates on the beauty awards
Read more about the great brands who win the Global Makeup Awards and Global Green Beauty Awards. Mostly written by Dan in Lake Garda, Italy!
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