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How are you all? Has spring arrived for you? I don’t want to boast but it's lovely here (Lake Garda, Italy!) I look forward to spring so much and it really makes me happy when the weather gets warmer, the daffs appear and the blossom starts making its presence known! My neighbours are worried about the lack of rain in recent months and they say that we’ll probably pay for that with a wet summer but I’m feeling positive!
It’s been a little while since my last post so I’m excited to bring you lots of big Global Makeup Awards news.
First of all, I should let you know that entries have now closed at the 2022 Global Makeup Awards for the regions of the UK, USA and ASIA. We've seen a record number of brands enter, it’s so exciting to be working with familiar brands as well as new ones so that’s kept us busy over the winter! I have to say that there are really strong entries across the board - this year is going to be really tricky for the judges
There are a lot of great benefits to winning these awards though, not only does it increase credibility and provide great recognition of your hard work but in addition there is exposure in our e-magazine, a beautifully printed certificate and an online winners logo that really catches the eye!
It's exciting to see how the awards are now really global - we have our newest regions Asia and USA which are growing each year. Asia is now in its 2nd year and USA regions are now in their 3rd year. It's great to see our beauty awards expands through the different regions throughout the world.
Last year was a huge year where I blogged about lots of different great winners - as you probably noticed, I love digging into the stories behind the brands. I want to know why they exist, who are the human’s behind the brands and what their motivations for starting their own business are. It quickly becomes apparent that financial reasons are not behind the companies’ formation but a genuine passion for quality beauty products and a huge sense of reward in helping others. It’s probably also apparent that I do have a strong sense of gratitude to the brands which work tirelessly to make their products ethically and I really appreciate the lengths they go to to use natural ingredients, avoid animal-testing and support local economies. The Scandinavian brands have really been forerunners when it comes to ethical-business practice but I’m delighted to see their techniques being replicated all over the world. You guys are all really making a difference and I think our industry is now one of the best there is and a model for other industries to follow. We’ve seen really dramatic changes to practices and expectations over the last decades!
Anyway! I have a few more blogs planned over the coming weeks so I’ll be back very soon with more big news as well as some spotlights on some of my favourite recent winning brands!
As ever, ciao for now!
Danny's updates on the beauty awards
Read more about the great brands who win the Global Makeup Awards and Global Green Beauty Awards. Mostly written by Dan in Lake Garda, Italy!
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