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Rosenserien, Fiini Naturally and Zenz Organic - some of Dan's Favourites from the 2021 Scandinavia Global Makeup Awards
In the past couple of blogs we’ve looked in a bit more detail at some of last year’s winners at the 2021 Scandinavia Global Makeup Awards. Today, I’m going to focus on some of the winners in brand categories, as opposed to product categories. These look at the brand as a whole and are among the most prestigious of our awards.
The first winner we’re going to look at is Rosenserien who walked away as BEST ORGANIC BEAUTY BRAND GOLD WINNER. Rosenserien was founded around 40 years ago when co-founder Laine Nilsson, who at the time was working as a hairdresser, realised that some of the chemicals and ingredients in the products she was using were having a negative effect on her skin. After conducting a great deal of research around natural alternatives, and collaborating with local chemists, in 1984 the first products went on the market.
Today, Laine’s daughter Carina Swartz is in charge of the brand, continuing her mother’s mission and leading Rosenerien to a series of awards including as one of Sweden's ”Super Companies” 2010 and 2011.
Next we have BEST SCANDINAVIAN BEAUTY BRAND GOLD WINNER - Zenz Organic. This Danish company takes great pride in their expertise as professional hairdressers and believe this makes them the ideal people to create products for other professional hairdressers. The team are passionate about creating natural and healthy products. They also have an impressive desire to work in a sustainable way and incorporate this into their everyday strategies. Their philosophy is to be at the forefront of sustainable beauty and to always be part of the solution and never the problem! Inspirational!
Another big success in the BEST SCANDINAVIAN BEAUTY BRAND category was
This wonderful Finnish company is the result of a beautiful friendship that began 20 years ago while the co-founders Heidi and Essi were still in high school. The two definitely have some kind of strong connection; their lives followed similar patterns and shared similar interests and passions. Something else they both share is that they have sensitive skin and had trouble finding skincare products that worked for them. Living in Finland, which is full of wildlife and has some of the cleanest air in the world, they were in the right place to combine their passion for nature and clean beauty to create a fantastic brand which is kind to sensitive skin and environmentally-friendly. They proudly use Finnish raw ingredients as much as possible, take special care that their packaging is also ecologically responsible and prefer to test new products on their own skin before bringing them to the market, absolutely no animal testing is involved!
Well, that brings me to the end of another blog. Once again I’ve really enjoyed delving into the stories behind the brands, always so interesting and inspiring!
I’ll be back very soon with a new blog which will focus on the classic brands which successfully-entered and won in the 2021 Scandinavia Global Makeup Awards.
Ciao for now!
Danny's updates on the beauty awards
Read more about the great brands who win the Global Makeup Awards and Global Green Beauty Awards. Mostly written by Dan in Lake Garda, Italy!
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