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It’s been hotter here in Northern Italy this month than in previous years. Usually, May is a little colder and rainier than I’m hoping as I eagerly and impatiently await the arrival of the summer! This year, though, I’ve been out paddleboarding and swimming in the lake nearly every evening. I have to admit that in the past, I only really thought about sun protection when I was at the beach but this year I’ve been much more conscientious about applying SPF to my face and neck, even if I’m just out and about for work or running errands! Choosing which SPF to use is not always easy, we want to make the right choice for our skin while still taking into account price, natural ingredients and how well it works!
UpCircle Beauty only recently released their SPF 25 mineral sunscreen after a long period perfecting the formula, determined that it would be of the highest quality before hitting the market. Well, this hard work paid off because not long after its launch, they took Gold at the 2022 UK Global Makeup Awards for Best SPF Beauty Product. Not only that but on their website they also give some great advice on different types of SPF and how to choose one which suits you personally, some great info on using SPF during the winter months and some really interesting information regarding natural ingredients.
Behind the scenes, Upcircle is a really fascinating company. Its team is clearly passionate about their work and the brand’s values. Those values include minimising waste and using inventive and ingenious ways to use existing materials and upcycle them rather than buying new and creating all the environmental problems that go with it. The company name is even inspired by the practice of upcycling!
Another thing I really love about UpCircle is their transparency and courage regarding their stance on inclusivity and body positivity. They stand for natural beauty and prefer to use real customers, friends and families in their strictly unphotoshopped photos and advertising materials. A real breath of fresh air!
Finally, and this is another aspect of the company that we really love and relate to, the brand was founded and is run by two siblings, Anna and Will. Anna is in charge of the business communications while Will is the expert in number-crunching. The pair, who started the company six years ago while in their early twenties, are both passionate about making ethical and environmentally-friendly products affordable and accessible by everyone and it's clear that the whole team shares their values.
Clearly I’m not the only one who is impressed. UpCircle have received glowing reviews (sorry!) this week in The Independent for their SPF and in Cosmopolitan for their body scrub.
Well, I could go on but maybe it's better if you check out their website where they happily share a lot more info about their team and their methods or read the recent reviews which I mentioned above. I also want to mention quickly that our 2022 Global Green Beauty awards have just 2 weeks left for entries. If your brand is organic / natural / vegan / zero waste / ethical - why not enter it in to this year's awards to see if it makes the cut as one of 2022's best green and clean beauty products. There are no launch date restrictions and is our biggest beauty awards of the year.
That’s enough for me though, I’m going to SPF up and get back out on the lake for another paddle!
Ciao for now
Danny's updates on the beauty awards
Read more about the great brands who win the Global Makeup Awards and Global Green Beauty Awards. Mostly written by Dan in Lake Garda, Italy!
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