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Hi again everyone!
Wow, summer has arrived here in Italy. It is baking hot so I’m inside with my blinds down trying to avoid the full midday heat, without much success!
In today’s blog, I want to write about some of the Taiwanese beauty awards winners of the 2021 ASIA Global Makeup Awards and share some info about their products as well as their stories. This was our first year launching in the Asian beauty market so it was really interesting to see the different styles of beauty entries from the different Asian beauty markets. We will firstly touch on the wider backdrop of Taiwanese beauty within the Asian beauty market.
Firstly though, I would like to write a little about T Beauty (Taiwanese Beauty) What is it and how is it different from K Beauty (Korean Beauty)? Well, actually, this topic has already been superbly written about over at MIIRU Shop, see their post here but if I can summarise their article, the main difference is that T Beauty is derived from Traditional Chinese Medicine and its main focus is on health and well-being. K Beauty on the other hand is mainly inspired by the country’s famous pop stars and actors and is focused on being a multi (sometimes 10 step) step skincare regime to create flawless skin.
So, let’s take a closer look at some of the winners from our recent Asian beauty awards.
Firstly, we have Siele who took home three awards including Gold in the BEST SERUM category for their SIELE DIVINE REVITALIZING AQUA GEL.
SIELE seeks to work with nature’s principles without harming it. Their concept is to create skin-friendly, natural and environmentally-friendly products. In their view, good skincare can also have the power to help the body, mind and spirit to relax. The founder considers herself to be a modern woman and wants people to really understand the importance of natural beauty products and the ingredients used in them. Beyond that, she aims to provide fashionable, natural products which highlight each woman’s individuality and personality.
The Taiwanese MY BEAUTY DIARY also won multiple awards including Gold for Best Face Mask for their Rejuvenate Deep Hydration Mask. Founded in 2005, My Beauty Diary is now sold in 15 different countries. They have three main aims, to lead clients on their beauty journey, to provide safe and reliable products, and to remain loyal and supportive to their customers. This is one of the biggest names in the Asian beauty scene, and most famous for their face masks. Though - they also won an award for their ampoules in this years 2021 ASIA Global Makeup Awards.
The BEST BODY PRODUCT GOLD WINNER was T Beauty company SECRET CASTLE for their ROSE ESSENCE BODY LOTION. Secret Castle was established in 2015, and we were most impressed with the Rose Essence Body Lotion which is an amazing product that was a worthy winner of its Gold win in the 2021 ASIA Global Makeup Awards. They also have a strong range of other bath and body products. Previously, their 3 in 1 rose shampoo has also won in our Global Makeup Awards. The heady floral scent is perfect for feeling clean and fresh from the shower.
Aeveop was a contender in the BEST ANTI AGEING PRODUCT category and finished as GOLD WINNER for their Revitalizing Facial Oil. Aeveop and Swissvita are two excellent brands which are overarched by Allyoung Group. Established in 2007, they now sell over 1 million units every single year through their network of brands and are devoted to social responsibility and environmental sustainability. They have also collaborated with ELLE on product development and eCommerce.
So, thanks to all these companies for their fantastic T Beauty Products and for being part of the 2021 ASIA GLOBAL MAKEUP AWARDS. Its been great sharing more info about their stories!
I’ll be back soon with a focus on other winners from the 2021 Asia Global Makeup Awards!
Ciao a tutti!
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