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Now that's Lush
Global Makeup Awards looks at Lush's new flagship Liverpool store
Bath bomb beauty bananza Lush has opened its biggest doors yet. After last year's marketing scandal of their 'anti spy cops campaign' the brand has recovered well. They have looked at revolutionising beauty spaces to create a whole experience when entering their new flagship store.
Lush have just opened their flagship store in Liverpool. It is truly huge at a massive 1380sq metres, not only is it on three floors (one of which is entirely dedicated to its own in-house spa) but it is also manned by 167 staff members.
Playing to their strengths, which is environment first, this is even replicated in their coffee bar. With plant based milks only, Lush is hot on the veganism trend as their coffee and their beauty products are of course against cruelty to animals. Their coffee is 100% vegan and their cafe is also against single use plastic. Furthermore, all their products are completely sourced in the UK to cut down their carbon footprint - so be sure to bring along your reusable flask the next time you pop to Liverpool!
Their flagship Lush store also comes complete with its own hair salon 'Lush HairLab'. This is their first hair salon and comes stocked with 50 unique hair products from Lush. Moving away from the toxicity of hair dye - this lush salon offers Henna alternatives as well as of course hair cuts, treatments and blowouts. Who knows, maybe lush will enter one of their new makeup, beauty or haircare products in the Global Makeup Awards this year as we look at all the latest products launches from the last year from the beauty industry. Our beauty and makeup awards would be delighted to have a to luxury beauty brand apply and nominate their products ready for review by our team of professional judges for review.
Physically, the open plan store is stunning - with products laid out in a way that you will want to snap it for your instagram, but also because of the floral arrangements throughout the store. In fact, it even houses its own in house florists so you can buy some plants to take home with you. Just like the coffee, all the plants are sourced from the UK. Offering seasonal bouquets, it makes for a unique purchase at the new Lush store.
Lastly, with a whole floors dedicated to a spa this is something to definitely enjoy. It is the 8th of Lush's Spas, but this one is even designed to host parties! Or else, book your self in for a relaxing massage to take the edge off shopping.
Danny's updates on the beauty awards
Read more about the great brands who win the Global Makeup Awards and Global Green Beauty Awards. Mostly written by Dan in Lake Garda, Italy!
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