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Hello to all our lovely readers,
The entries for this year's 2020 Scandinavian Global Makeup Awards have officially closed now. We are still accepting late product sample deliveries because of all the crazy world events that have been going on, including a UK lockdown 2.0.
Entries for the Scandinavian Global Makeup Awards are for all brands which are either Scandinavian (so beauty brands from Norway, Sweden, Finland, Denmark or Iceland) or other beauty brands which sell in those nordic beauty markets. We were expecting to see a hit on entries for this year's awards given the global circumstances, but actually, entries have soared. We had DOUBLE, that's right, double, the number of entrants compared to last year's 2019 Scandinavian Global Makeup Awards.
So this has us thinking - how has COVID19 affected the beauty market in Scandinavia? We have already looked into its impact in previous blog posts for how it has impacted the American Beauty Market and UK Beauty Market. The Nordics, however, have had different lockdown procedures, different healthcare, different economies and of course different social impacts. Euromonitor looked specifically at Sweden in a study (which is famous for not following a national lockdown like other countries during 2020.) Though they saw premium products were in greater demand, they also saw profit margins were under pressure. Read their full article here. Even more encouraging, they expect the markets to bounce back strongly for the personal care and beauty sector in 2021, as they expected many Swedes to make postponed beauty purchases in 2021.
Furthermore, according to National News Service, an interesting thing to consider wit Scandinavia is that all 5 countries are developed countries whose consumers have money to keep their personal care product traders afloat. Another trend which has thrived in 2020 despite the coronavirus pandemic is that of Green and sustainable beauty in Scandinavia. There is an increased preference for vegan, organic and natural beauty products. The Nordic countries are looking to avoid toxic ingredients and want to be more socially responsible looking for more sustainable products.
With the 2020 Scandinavian Global Makeup Awards coming up, it will be interesting to see if we see this trend in our beauty awards. The winners will be announced soon on the 10th December 2020 in the online magazine Global Makeup Magazine. The categories are not only for makeup, but for a whole range of personal care and cosmetic products. According to Mordor, the Scandinavians and especially the Swedes have a 'relatively high purchasing power' - so perhaps not only will we see an increase in green beauty products but also in luxury goods as well.
This is our last beauty awards for 2020, and we truly hope next year will bring the beauty markets a bounceback, not just for the Scandi regions, but globally. We cancelled what would have been the inaugural year for the Asian Global Makeup Awards because of the outbreak of the pandemic in January, but little did we know what mother nature had in store for us for the whole globe in 2020. After yesterday's news of a vaccine, we can only hope of a year of more stability next year. Despite so many hurdles that the markets have had to jump over this year, we have seen an incredible number of entries and resilience from the beauty brands.
We look forward to promoting the wins of the brands in December and look forward to the clock striking 12 on New Year's Eve, where hopefully things take a turn and we will have a slam dunk in to the New Year and see a strong growth for the personal care markets.
Danny's updates on the beauty awards
Read more about the great brands who win the Global Makeup Awards and Global Green Beauty Awards. Mostly written by Dan in Lake Garda, Italy!
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