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Hi again everybody!
In my last blog I took a deeper look into the stories behind some of the winning brands at the 2021 USA Global Makeup Awards.
It’s really interesting how different companies have their own different approaches to their companies and their products. Speaking of which, Scandinavian companies often seem to share similar values and approaches and the 2021 Scandinavian Global Makeup Awards are now open for entries. These will be our last awards of 2021 and we are always very excited about them as Scandinavia is a heavyweight in the beauty world with its multifunctional products which usually have very trendy packaging and favour a minimalistic design. They also tend to use high quality, locally sourced natural ingredients.
October 1st 2021 - Awards open for entries
November 25th 2021 - Awards entries close
December 20th 2021 - Winners Announced Online
Let’s now take a closer look at some of the winners from last year’s 2020 Scandinavian Global Makeup Awards
We’ll begin with the BEST CLEANSER GOLD WINNER which was Marina Miracle with their Flower Berry Essence Sweet & Creamy Oil Cleanser
Marina Miracle was founded by Marina Elisabeth Engervik who had first-hand experience of skin problems and the challenge of finding suitable treatments as she was born with atopic eczema and it was so bad that aged just 4 she ended up in hospital. As she grew up she continued to struggle with acne, sensitive and irritated skin but was unable to find any treatments that would keep her skin healthily balanced!
Determined to find a solution that would work for her and others she committed to research and scientific studies until she was ready to make her own formulas. Initially, the new products worked wonders on her own skin and then for friends and family. Soon word got round and a wonderful new business was born!
Now let’s look at Esse Skincare who were our BEST ANTI AGEING PRODUCT GOLD WINNER with their Resurrect Serum. Their founder, Trevor Steyn comes from a scientific background, having studied organic chemistry which then led to a particular interest in Africa’s plants and their potential for skin care. He began his research into Kigelia africana, the African Sausage tree, spending two years formulating his products in preparation for launching Esse two years later. HIs goal for the company is to play a role in “creating a beautiful, indefinitely sustainable future,”
Finally, we have BEST BATH / SHOWER PRODUCT GOLD WINNER - Sweden Eco with their Shampoo for hair and body
Sweden Eco by Rosenserien is sold across 150 Sweden, Norway, Finland, Denmark and Serbia. The brand was founded 40 years ago when founder, Laine Nilsson, became aware that the products she was using in her job at a hairdressing salon were negatively affecting her skin. Once she identified the cause of the irritation, she began to examine the ingredients of the products and soon identified her mission as to provide clean and toxin-free skincare to people. Her daughter,Carina Swartz now runs the company!
So there we have three wonderful Scandinavian brands who were successful at least year’s Scandinavian Global Makeup Awards.
Thanks for joining me for a closer look at their stories, I’ll be back soon!
Ciao for now!
Editor's Makeup Newsflash
Bitesize news on the latest and great updates from the Beauty and Makeup Industry for the Global Makeup Awards and the Global Green Beauty Awards
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