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Hello to all our lovely readers,
The entries for this year's 2020 Scandinavian Global Makeup Awards have officially closed now. We are still accepting late product sample deliveries because of all the crazy world events that have been going on, including a UK lockdown 2.0.
Entries for the Scandinavian Global Makeup Awards are for all brands which are either Scandinavian (so beauty brands from Norway, Sweden, Finland, Denmark or Iceland) or other beauty brands which sell in those nordic beauty markets. We were expecting to see a hit on entries for this year's awards given the global circumstances, but actually, entries have soared. We had DOUBLE, that's right, double, the number of entrants compared to last year's 2019 Scandinavian Global Makeup Awards.
So this has us thinking - how has COVID19 affected the beauty market in Scandinavia? We have already looked into its impact in previous blog posts for how it has impacted the American Beauty Market and UK Beauty Market. The Nordics, however, have had different lockdown procedures, different healthcare, different economies and of course different social impacts. Euromonitor looked specifically at Sweden in a study (which is famous for not following a national lockdown like other countries during 2020.) Though they saw premium products were in greater demand, they also saw profit margins were under pressure. Read their full article here. Even more encouraging, they expect the markets to bounce back strongly for the personal care and beauty sector in 2021, as they expected many Swedes to make postponed beauty purchases in 2021.
Furthermore, according to National News Service, an interesting thing to consider wit Scandinavia is that all 5 countries are developed countries whose consumers have money to keep their personal care product traders afloat. Another trend which has thrived in 2020 despite the coronavirus pandemic is that of Green and sustainable beauty in Scandinavia. There is an increased preference for vegan, organic and natural beauty products. The Nordic countries are looking to avoid toxic ingredients and want to be more socially responsible looking for more sustainable products.
With the 2020 Scandinavian Global Makeup Awards coming up, it will be interesting to see if we see this trend in our beauty awards. The winners will be announced soon on the 10th December 2020 in the online magazine Global Makeup Magazine. The categories are not only for makeup, but for a whole range of personal care and cosmetic products. According to Mordor, the Scandinavians and especially the Swedes have a 'relatively high purchasing power' - so perhaps not only will we see an increase in green beauty products but also in luxury goods as well.
This is our last beauty awards for 2020, and we truly hope next year will bring the beauty markets a bounceback, not just for the Scandi regions, but globally. We cancelled what would have been the inaugural year for the Asian Global Makeup Awards because of the outbreak of the pandemic in January, but little did we know what mother nature had in store for us for the whole globe in 2020. After yesterday's news of a vaccine, we can only hope of a year of more stability next year. Despite so many hurdles that the markets have had to jump over this year, we have seen an incredible number of entries and resilience from the beauty brands.
We look forward to promoting the wins of the brands in December and look forward to the clock striking 12 on New Year's Eve, where hopefully things take a turn and we will have a slam dunk in to the New Year and see a strong growth for the personal care markets.
We are so excited with two awards running at once - the Global Green Beauty Awards and the USA Global Makeup Awards
You may have noticed that we have two awards running at once over here. Because of the global coronavirus pandemic, we've had to switch up our schedule and that means that ASIA has been postponed (we are expecting until the end of the year). This was when we thought the coronavirus was just something we were seeing to affect Asia and then little did we know it was something that would concern the global community. Rather than postpone the rest of our awards (we run 4-5 beauty awards each year) we have instead reshuffled our dates.
So that means we currently have both the USA Global Makeup Awards open as well as the 2020 Global Green Beauty Awards!
It means things are a bit hectic in our work from home offices right now :) but we love the business and we are overwhelmed with all the entries we have been getting. So we thought we would provide a little update to those who follow the Global Makeup Awards.
The Global Green Beauty Awards have been open for a few months now. It is open for all eco friendly beauty brands who are looking for green awards for their beauty products. There are no launch date restrictions and all companies globally can enter. We have seen entries from the UK, Greece, Australia, New Zealand, India, Iceland, Finland, Denmark and the USA so far. We are so proud of the global effort for beauty brands to move towards more environmentally friendly, natural organic and sustainable beauty products. In fact, at this point in time we have had over 150 entires and there is still another month to go so it has been a truly mammoth year for the Global Green Beauty Awards.
We also have the USA 2020 Global Makeup Awards open. This has only just opened and is for all brands open in America, whether by post or for sale in the shops. We are seeing some amazing game changing brands from america and we are so excited that it is open as a region for itself. The USA has always been known for its innovation in the beauty field and we are so happy to have an awards especially dedicated to it! We are so glad that our awards recognised different regions globally as it gives consumers more of an opportunity to see what is available in their own country and outside it.
The USA 2020 Global Makeup Awards will close for entries August 1st 2020.
The Global Makeup Awards Team x
Danny's updates on the beauty awards
Read more about the great brands who win the Global Makeup Awards and Global Green Beauty Awards. Mostly written by Dan in Lake Garda, Italy!
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