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Benny Hancock - winner of Best Men's Grooming product in the UK 2022 Global Makeup Awards
Hi again everybody!
So in the last few blogs I’ve been looking into the stories behind some of the winners at the 2022 UK Global Makeup Awards. I really enjoyed learning more about the reasons the founders had for starting their brand, what their values are and why they mean so much to them. I find that knowing this extra information and background behind a product gives the customer experience so much more meaning. It’s a bit like really enjoying a book, some poetry or art and being able to appreciate it at a deeper level because you know the context behind the piece and have a better understanding of its meaning and the creator’s message.
I’d like to do the same today, although it will be slightly different because this time I would like to learn more about the Best Men's Grooming Product Gold Winner which was Benny Hancock with the brilliant Eclipse Full Collection Set.
First let’s find out more about Benny Hancock and his background. He is well known as a leading professional make-up artist and has over 10 years’ experience working closely with top celebrities and supermodels. As such, he is seen as an authority on working with men’s skin and has often been looked to for expert guidance from colleagues within the industry and featured in major style magazines. Benny really understands the fundamental differences between men and women’s skin as well as the differing aesthetic objectives. In a video posted to the company website, Benny explains that he wants men to feel empowered and confident in their looks. He believes that if they have a blemish that makes them feel uncomfortable, they should be able to conceal it just as women do although the ethos of the company is to enhance rather than to conceal.He goes on to explain that the most popular product in the range is the beard definer.
This is a rather superb product and it's no wonder that it’s popular as I can see a lot of men who would love it. The great thing about the beard definer is that when we have different colour tones in our beards, it blends them to one single colour, yet washes out easily. A real game-changer in men’s cosmetics! Great for those of us who continue to find a rainbow of different tones in our beards! Benny goes on to demonstrate a thorough understanding of men’s attitudes towards cosmetics, from packaging to a light effect which enhances rather than changes their look. This range is clearly developed by a guy who really knows his stuff and is a deserved winner at the 2022 UK Global makeup Awards! I also love this quote from the website: “ I believe when you invest in yourself and look and feel your best, you can conquer anything thrown your way.”
Once again, I have really enjoyed finding out more about one of the winners and learning what immense passion and expertise there is behind a quality range.
Thanks again for joining me!
Ciao for now
Danny's updates on the beauty awards
Read more about the great brands who win the Global Makeup Awards and Global Green Beauty Awards. Mostly written by Dan in Lake Garda, Italy!
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