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Hello beauty lovers,
Boy oh boy are we glad it's February. We can see the daffodils and crocuses peaking out, and it seems slowly but surely that Spring is on its way. Well, in between the snow storms, rain and I think tonight it's going to hit -7 degrees. However, I'm hopeful that there are warmer days around the corner.
Between being a working mum and organising these awards, the bad weather has truly made it more of a challenge with this bad weather. And with Spring, comes the announcement of the UK 2021 Global Makeup Awards. This is our biggest local beauty awards of the year out of our regions for UK, Asia, Scandinavia and USA. The UK is a truly special market when it comes to beauty awards, as consumers look to awards to find the best of the best in the hottest new makeup and cosmetics trends.
These awards aren't just for makeup though, they cover skincare, body care, hair care and of course the brand categories which look into Vegan, the packaging and Natural brands. Over the years we have seen an array of brands enter - from huge brands like L'Occitane, Boots, FOREO, Mary Kay, Avon, Nu Skin, REN Skincare, to Liz Earle and their super famous hot cloth cleanser. (Which incidentally won gold in the 2020 Global Green Beauty Awards.)
Honestly - after the last 12 months we've had, I'm not quite sure what to expect in this year's awards. But I am predicting more hygiene entries - more shower gels, hand gels and soaps and more hand creams. With the cold weather and all the washing of hands, I think people want to use better quality products that not only look after their hands and keep them from being dry but also that clean properly. When it comes to bath and shower products, I think people will just be wanting a good luscious pamper. Lastly - for makeup and cosmetics - of course eyes are all important. As are in-home beauty treatments like face masks, tweezers and fake lashes you can apply yourself.
Entries for the UK 2021 Global Makeup Awards close on 15th March. You've got to be in it to win it! So if you are a beauty brand - why not enter this years beauty awards and celebrate your amazing new beauty products. We all need a pick me up at the moment - and the consumers in the UK want to find out which products has been voted the best by a panel of experts.
Lots of love
Editor of the Global Makeup Awards
Danny's updates on the beauty awards
Read more about the great brands who win the Global Makeup Awards and Global Green Beauty Awards. Mostly written by Dan in Lake Garda, Italy!
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