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Foreo - Scandinavia's cult classic beauty device
Wow! We are amazed at how many entries have been coming in for the 2021 Scandinavia Global Makeup Awards. If you haven’t entered your brand yet, don’t worry there’s still time as you can enter until November 25th 2021.
Then on December 20th 2021 the winners will be announced online (in our free online magazine and on the website). We can’t wait! It’s even more exciting than Christmas for us! Really! Well, as exciting then!
Much like in previous years we have received a very high calibre of products. As I mentioned in the last blog, Scandinavia is known for high quality minimalist products so expectations for these awards are high! We really love the Scandinavian approach to beauty and to business so we are really happy to put on these awards!
To warm us up for the imminent awards, let’s look at one of the most famous Scandinavian beauty brands, Foreo, which specialises in electronic cleansing devices.
Why is Foreo a cult beauty classic? Famous across the world, in last year’s Global Makeup Awards they took Gold for Best Beauty Tool with their wonderful UFO 2.
In case you are wondering what UFO 2 does, here are some more details. Described on their website as “A beauty spa in the palm of your hand” the UFO 2 devices provides instant warming which enables mask ingredients to infuse deep below the skin’s surface before cooling which assists the shrinking of the skin’s pores. It also features a full spectrum LED light which reduces signs of aging and helps to revitalize skin. Finally, it also includes a massage function which relaxes muscle tension points and boosts skin radiance.
Founded in a little office in Sweden in 2013, Foreo has quickly grown from a team of two to a worldwide team of 3000! They’ve sold over 36 million products to date and have customers in more than 75 countries. Their first product, LUNA, a sonic and silicone facial cleansing brush, was launched in 2013 and revolutionised the beauty industry by incorporating technology into people product application regimes.
If this sounds like the founders have a trailblazing attitude then you won’t be surprised to hear that the ethos at Foreo is built upon a ‘nothing is impossible’ attitude and the ever-growing team is carefully selected based on traits including a commitment to innovation. However, another important aspect of their philosophy is a commitment to kindness, decency and having fun. I think this really comes across in their brand and their products. The products are exciting so naturally the company is an exciting place to work!
If you are already a Foreo fan then probably not much of this is news to you but if you haven’t yet checked them out, please do so! You won’t be disappointed!
So once again don’t forget that entries are still open for the 2021 Scandinavia Global Makeup Awards. You have until November 25th 2021 to enter!
Thanks again for joining me for another blog and see you again soon!
Ciao for now!
My recent blogs showcasing some of our recent 2020 UK Global Makeup Awards winners have been pleasingly popular, I must say I love writing them! Today I would like to highlight some more wonderful
companies which not only have super products deserving of beauty awards but also have such
fascinating back-stories and positive contributions to our industry.
BEST ANTI AGEING PRODUCT GOLD WINNER
24K Gold & Manuka Honey Face Oil
Manuka Doctor was gold winner for best anti ageing product in the UK 2020 Global Makeup Awards. Manuka Doctor is a company with a firm foot still in its homeland among the fresh New Zealand
mountains where their expert Bee Keepers source high-quality, quality authentic Mānuka Honey.
The last few years has seen demand for the honey increase dramatically as more and more people
become tuned-in its well-being properties.
The origins of the company go all the way back to 1909 and the Manuka Doctor strives to keep their
production techniques as clean and pure now as they were in the beginning. Their philosophy is to
use the best ingredients from New Zealand and the remain a rare example of a New Zealand honey
company which runs its private business in a fully integrated way.
We loved this product because we could see an approved appearance of our skin, reduced wrinkles and improved skin radiance. It is 2020's must have beauty product.
BEST BEAUTY TOOL GOLD WINNER
Skinvigorate Sonic Skin Care System
Mary Kay Mission – Enriching the lives of women and their families around the world. That’s a great mission statement! Furthermore, Mary Kay back it up by creating excellent products
which really do have a positive effect on women and their families!
Founded in 1963, Mary Kay’s original offer consisted of one foundation product along with four
skincare products. By the late eighties they had banned animal testing and created a recycling
programme. Soon after they achieved the impressive milestone of $1Billion wholesale sales.
According to Instagram Mary Kay China has just celebrated its 25 th Birthday.
The company’s standpoint on equality is inspirational and I absolutely love how they promote their
beauty products from a feminist standpoint as well as vocally getting behind the recent #BLM
movement. This is a company run by people who know who they are and what change they want to
make in the world. Mary Kay’s huge success only underpins the notion that you don’t have to
abandon your values to be successful.
The Skinvigorate Sonic Skin Care System provides you with a cleaner, impurity free face in just 60 seconds. It was truly deserving of a gold win in the UK 2020 Global Makeup Awards. The Skinvigorate also removes 4 x more dirt, makeup and pollutants compared to just hand cleaning at home. This means you are left with super clean skin, that looks fresher and rejuvenated. It really is a must have cleanser, up there with LumiSpa and Foreo Luna 3 skincare cleansers.
I’d love to tell you more about these brands but probably the best thing you can do is head over to
their websites to find out more about their history, their products and their latest news.
They are thoroughly deserving of their beauty awards and in this tough year so far, I definitely think
any products that help us feel better and healthier are a great thing,
By the way, here in Italy the weather is super-hot, just as it has been in the UK, and it is great to see
lots of German tourists have come back to Italy as soon as they could, to enjoy the food, culture and
beautiful scenery. It’s a huge boost not only to the tourism sector but to everyone’s mood. Living in
a ghost town started off like a novelty but it soon became quite draining!
Also, thank you for all your entries in the Global Green Beauty Awards and the 2020 USA Global Makeup Awards - watch out for their entry deadlines closing in mid july and 1st of August respectively.
Until next time!
Scandinavian Beauty Awards – Spotlight on past Winners
So, as you know, last December we announced the winners of the 2019 Scandinavian Beauty Awards.
Today I would like to shine a spotlight on some of the winners. We’ll delve a little more into who
they are and what their mission is and we’ll also take a look at their products.
FOREO deservedly won the Gold Award for Best Innovative Beauty Product at last year’s
Scandinavian Beauty Awards. They also took home the silver award for Best Scandinavian Beauty
Brand. Let me tell you a little more about them!
Just six years ago Foreo consisted of just two Swedish-based employees, would you believe that the
company now consists of more than 3,000 people all over the world. With over 20 million products
shipped, these are certainly exciting times at the company!
The company approach is attain expert level though action and experimentation and so far it’s
working having achieved great success with the introduction of the LUN line of T-sonic facial
cleansing and anti-aging devices, they are now launching their impressive ISS— the first ever
silicone electric toothbrush.
The UFO smart mask treatment is the result of an ingenious combination of advanced dermal
technologies with Korean mask formulas. It is a 90-second mask treatment combining device-
activated formulas with heating, cooling, and T-Sonic pulsations. It works fantastically on all skins
types and is often particular interest to those looking to treat fine lines and wrinkles, pores, and
dullness and uneven texture.
It also brightens your complexion and kills the bacteria which can cause acne. There is a pre-
programmed setting with the perfect temperature and pulsation intensity, this smart mask
treatment is a fast and effective facial treatment which will transform not only your complexion but
also your beauty regime.
Winners of our Best Cleanser Gold Award were BAIE BOTANIQUE with their fantastic Rose &
Cupuacu Enzyme Cleaner. They also won the Best Vegan Brand Award.
The company, founded by Sophie Oliver, a professional make-up artist with over 20 years’
experience in the beauty industry and a follower of a plant-based lifestyle. At Baie Boutique, Sophie
has achieved something really wonderful by combining her professional enthusiasm with her
personal lifestyle and passion to create a skincare range which is full of natural ingredients and
avoids preservatives and additional ingredients wherever necessary.
In a recent blog post (https://www.baiebotanique.com/blogs/baie-blog/introducing-rose-renew-
rose-and-cupuacu-enzyme-cleanser) – Baie Botanique share some really fascinating extra
information on the rose and cupuacu enzyme cleanser. The cleanser (82.65% Organic | 100% Natural
| PETA certified Vegan and Cruelty-free) contains rosewater, rose absolute and rosehip oil,
ingredients which have been used in beauty regimes for thousands of years and are known to have
been trusted by Cleopatra and, more recently, Duchess of Cambridge, Kate.
I have to say it’s a real privilege to be able to share a nit more information with you about our
previous winners. These companies are clearly built on foundations of passion and desire to help not
only people with their skincare, but also to do it in an ethically sound way. This certainly seems to be
the direction the industry is moving in and entries to our Green Beauty Awards are coming in thick
and fast. If your company would like to take part, please don’t hesitate to enter. Entries are open
Good afternoon from London where spring is trying its best to nudge its way out in front of winter
but not very successfully (so far)!
Today I want to shine a spotlight on some of our previous winners.
SKOGEN had a great year last year, winning two gold awards and one silver for their Jasmine
Collection moisturiser and eye-cream products.
“Skogen” means “forest” in Swedish and I think this name perfectly captures the company’s ethos
which is to use all-natural ingredients and work in an environmentally friendly way while creating
top-quality beauty products. SKOGEN is based in New York and Sweden and has placed itself at the
forefront of high-end beauty product brands.
They are also featured in this month’s British edition of VOGUE magazine see online version here -
2019 UK Global Makeup Awards
BEST NIGHT CREAM GOLD WINNER
Night Cream- Jasmine Collection
BEST EYE CREAM GOLD WINNER
Eye Cream - Jasmine Collection
BEST MOISTURISER SILVER WINNER
Day Moisturizer Jasmine Collection
Another of our winners was Rose and Caramel. Established in 2010 with the objective of creating
the perfect tanner, Rose and Caramel’s initial breakthrough came with their launch of Nudity
Aerosol. Since then they have gone from strength to strength. A busy duo, Rose and Caramel have
recently been in Los Angeles, mingling with some huge influencers and visiting the LA Pretty Little
BEST BATH / SHOWER PRODUCT GOLD WINNER
ROSE AND CARAMEL
Purity Self Tan Removing Bubble Bath (world first)
BEST BRONZER/ HIGHLIGHTER SILVER WINNER
ROSE AND CARAMEL
Nudity Clean & Clear Cream Based Self Tan Aerosol
FOREO were worthy winners of our Best Beauty Electrical Device Gold Award for their LUNA 3
Despite the fact that six years ago the company consisted of just two employees, Foreo has
experienced amazing growth and success and now employs over 3000 people across the globe. The
company was founded in Sweden and takes great pride in hiring staff from a range of backgrounds,
which complements the company’s innovative approach and unconventional yet ground-breaking
way of pushing forward technological solutions.
BEST BEAUTY ELECTRICAL DEVICE GOLD WINNER
The final company which we want to highlight today is Dr Lipp, producers of 100% (not 99%) natural
products. Founded by the infuriatingly multi-talented and stunningly beautiful Pontine, while she
was working in Milan. Now based in both West London and a sweet Verbier chalet, Pontine searched
high and low for a lip balm which would meet her needs until she stumbled upon nipple balm as the
perfect way to keep her skin in prime condition.
BEST LIPGLOSS GOLD WINNER - Dr. Lipp
Moisturising Colour Tints,
BEST LIP BALM GOLD WINNER - Dr. Lipp
So, please do check out these marvellous companies and their excellent products. We love our job
and we love working with and using the best beauty products on the mark-up. It’s really a privilege
for us to work with industry leaders and to share information about them with you. Stay tuned for
more In the Spotlight articles coming soon! And remember that our UK 2020 Global Makeup Awards will be announced on 1st April 2020.
Danny's updates on the beauty awards
Read more about the great brands who win the Global Makeup Awards and Global Green Beauty Awards. Mostly written by Dan in Lake Garda, Italy!
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