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Pro Filt'r Concealer in 50 shades by Rihanna
There's been all sorts of incredible new launches in the beauty world this 2019 already. From Guerlain's stunning new foundation, to Kylie about to drop a new lash line. Also words out that Urban Decay is dropping two huge makeup bombs this month... but you'll hear about them in another post.
Other huge news is that global superstar, and new girl to the makeup block Rihanna is launching a n absolutely mammoth amount of concealers in an astonishing 50 shades! Imagine it! Some companies just do two - light and dark. 50 should cover every skin tone. The new range of concealers called Pro Filt’r Concealer is to match the 50 shades of Pro Filt'r foundations (which themselves will be expanding by another 10 colours later this year).
Packaged in a clear plastic bottle you can see the shades instantly. So simple, yet so handy rather than opening 50 opaque bottles to find your shade. With regards to consistency, they say about the Pro Filt'r concealer that its formula is “creamy, creaseproof, longwear”.
This concealer is supposed to be particularly good for dark circles - and what we love here at the Global Makeup Awards is that you can choose the right shade exactly for the area of your face. You can go for a brightening concealer for under eye, and a more true to skin tone shade for covering blemishes for example.
This concealer is not hugely available as with all the high end makeup brands. Though you can get your hands on it from online, or if you're in the UK from Harvey Nichols or outside for the lucky ones who have access to Sephora you can find it there.
With an RRP of £19 it's under £20 so won't totally break the bank, but is a nice little splurge for a concealer. To buy online in the UK the Harvey Nichol's site is probably a good place to start perusing the shades.
Thank you Rihanna - we finally feel someone is listening to our makeup needs by providing us with makeup that will actually suit each individual persons skin tone!
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Read more about the great brands who win the Global Makeup Awards and Global Green Beauty Awards. Mostly written by Dan in Lake Garda, Italy!
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