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If you want to see confirmation of the old adage that two heads are better than one, look no further than the story of FIINI skincare products. 20 years ago two young girls made friends at High School. Their common ideology became more and more entwined as they matured and had families and homes of their own. At the root of their shared passions was a belief in all things natural ranging from handicrafts to nature and animals.
In the search for finding a skin care solution suitable for sensitive skin these two passionate women created their own skin care range. Heidi had always used natural products in the care of her animals using long passed down family recipes. Essi was searching for the perfect combination of local products for her sensitive skin and thus was born their own skincare range. The resulting oat and honey cream is one of the company’s best sellers and the forerunner of the many products they now offer.
The ethos of staying close to nature as their approach to family life. Their products are biodegradable and are in harmony with their environment. The women promise honesty and naturalness. All the oils and fats used in their cosmetics are cold pressed and unpurified. All raw ingredients are natural. No industrial preservations, additives, perfumes or colourants are used. All the creams and liquids are packaged in recyclable aluminium and glass containers.
Given their love of animals, animal welfare is just as important. No product testing on animals here.
So let's take a look at the products this company has put forward to Global Make Up Awards in the category of ....
First product we have been testing Is FIINI Oat Sea Buckthorne Oil Serum. Not just a moisturiser but also helps inflammation and reddening. The oat content stimulates the skin’s metabolism, increases elasticity and stimulates collagen production. Ingredients include beta carotene, vitamins A, C and E, plus Omegas 3, 6 and 9 which promotes skin renewal. It can also be used in lightening the appearance of liver spots. We are also testing another of their droppers, the blackcurrant face oil particularly formulated for oily and combination skin. Ingredients include Jojoba, blackcurrant seed oil and rosemary. Another of their products with blackcurrant is is their Balm to Milk Cleanser with Blackcurrant.
This syrupy looking product literally changes shape and form with the addition of water and rubs into the skin with a milk consistency. Finally we are testing their 50 ml tin of shea butter. Great for the handbag or pocket when you go out on a chill day. Shea butter has been used as a cosmetic ingredient for centuries and is particularly effective for acne, cell regeneration and burns. Great for protecting your lips ain’t the cold weather and moisturising when sitting in central heating.
Fiini Naturally won multiple awards in the 2020 Global Green Beauty Awards - you can read all of the winner's here on our past winners page. Judges were wowed by the ethics behind the brand, the simple natural ingredients and also their dedication to sustainable packaging. In fact, did you know all of their beauty products are packaged in recyclable glass or metal jars and their cardboard boxes are made of recycled cardboard. To ensure ecological logistics further commit to sourcing their ingredients in large batches and without plastic wrapping.
Vegan? Cruelty free? We look into what is behind the words for the beauty industry
The 2020 Global Green Beauty awards is aimed at beauty brands who are trying to bring out more green beauty lines or clean beauty lines. The idea is to educate and to move towards a more eco conscious direction for beauty brands and to celebrate those brands which are already greener and cleaner.
There are many ways to be green and clean, for example being plastic free, zero waste, natural, organic, vegan and cruelty free. But being one doesn't necessary mean you are the other. So in today's blog post we thought we would go through some environmental and ecological terminology as it isn't always that clear. It is one thing when you're in the supermarket picking up organic eggs, but another thing when you are browsing for the latest beauty products.
What is Vegan beauty?
Vegan beauty products by definition contain no animal products or animal derivatives. That means, no lanolin, no beeswax, no honey, no collagen, no gelatin for example.
Vegan cosmetics does not necessarily therefore mean it is not tested on animals. The term purely means it contains no animal products or derivatives. Saying that, many many ethical brands try to tick all the boxes and they will often be both vegan and cruelty free beauty products. However, saying it is Vegan is not enough to ensure it is cruelty free, it also needs to state that too in order to be certain it is. Often this is written on the packaging, or on the website, otherwise you can check with the manufacturer directly.
What are cruelty free beauty products?
Ok, so for a brand to be cruelty free, it needs to not test the products on animals at any stage.
That sounds easy, so where does the gray area begin?
Often companies say they are 'required by law' to test on animals. This is more often than not for global brands where in some countries it is necessary to test on animals for the product to be able to be sold there. That means, those companies are not cruelty free, as at some stage (to sell the products in some countries) they have to test on animals, even if it is through a third party.
So is my cruelty free product vegan?
As we said above, being cruelty free does not equate to the product being vegan. This is as though no animals may have been tested on, the product may still contain a product like honey, and therefore not be considered as vegan as the ingredients include animal derivatives.
That's quite a lot of information when looking at vegan and cruelty free cosmetics brands, but we hope that cleared up some questions for you for when you are next browsing for your next beauty purchase.
We celebrate all brands that are making efforts to support the environment, whether in its ingredients, ethics, testing or more. Slowly slowly, we are all becoming more aware about the environment and our impact on it, as well as its impact on us. We look forward to sharing the winners showcase with you for the 2020 Global Green Beauty Awards on the 10th August when we announce the winners in the Global Makeup Magazine. This awards is for all brands who have products which are in some way, ethical, green and of course clean.
Have a great day,
The Global Makeup Awards team xx
Danny's updates on the beauty awards
Read more about the great brands who win the Global Makeup Awards and Global Green Beauty Awards. Mostly written by Dan in Lake Garda, Italy!
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